Kun Zhao
Kun Zhao is a senior international business executive with over 15 years of experience in cross-border operations, strategic market development, and subsidiary management between China and Europe.
About
Kun Zhao is a senior international business executive with over 15 years of experience in cross-border operations, strategic market development, and subsidiary management between China and Europe. He has extensive expertise in establishing and scaling European operations for Chinese high-tech companies, particularly in the fields of aerospace technology, medical diagnostics, and industrial environmental solutions.
He has held senior leadership roles in several multinational organizations, including serving as General Manager of Seamaty Europe GmbH and Marketing Director at China Aerospace Precision Europe GmbH. Zhao specializes in European market entry strategies, international sales, regulatory compliance, and building multicultural teams.
Educated in the United Kingdom with degrees in marketing, finance, and accounting, he combines strong commercial acumen with deep experience in managing complex international projects and driving business growth across Europe and Asia.
- 15 years' experience
- Joined March 2026
Skills· 2
Languages
- EnglishFluent
- GermanBeginner
- ChineseFluent
Industry experience
- Manufacturing
- Healthcare
- Life Sciences
- Professional Services
- Media & Entertainment
Work experience· 4 roles
New cooperative unit of a major European water group; reporting directly to the Chairman and General Manager; fully responsible for restarting and revitalizing business in the Asia‑Pacific region, market operations, and government relations. Established the Asia business and sales channels covering industrial wastewater and ECA systems. Built the Asian supply‑chain system and delivered projects worth tens of millions of RMB. Fully responsible for Asian market expansion, operations, and regional P&L. Completed the 0–1 setup of the Macau joint‑venture Asia headquarters.
European wholly‑owned subsidiary of Chengdu Seamaty (500+ employees); oversaw EU human and veterinary IVD projects, marketing, localized sales, and VIP customer management. Reported directly to China HQ and the Chairman. Within a little over one year, team size exceeded 20 people; in the EU market, products gradually replaced competitors and reached near laboratory gold‑standard performance. Built the German subsidiary from 0–1; expanded to Poland and Greece, each with annual revenues exceeding EUR 1M. Deep cooperation with Ecolog medical group; signed human‑medical remote monitoring and POCT projects; collaborated with Denmark laboratories for global POCT applications. Veterinary business covered the entire EU market with localized sales teams. Established industry–academic–research cooperation with medical universities in Greece and Serbia. Resolved conflicts from HQ internationalization vs EU realities. Fully responsible for P&L, supply chain, and budgeting; HQ used this
European subsidiary of CASIC; led European market operations and technology transfer for aviation models. Achieved AS9001 aerospace quality certification with zero non‑conformities. Exported key strategic aerospace components to Europe, breaking US/EU technological barriers; single‑category revenue reached EUR 6M. Exported and transferred engine test‑bench materials and documents; led additional aviation projects. Represented the group in deep local cooperation and facilitated Industry 4.0 collaboration with Festo. Long‑term dual leadership in overseas market operations and international sales; participated in Hannover Messe.
Education
Certifications and awards
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