ACETHETIC, a creative director and media production professional based in New Delhi.

About

ACETHETIC, a creative director and media production professional based in New Delhi.

Since 2022, I’ve been building hands-on expertise in video editing, motion design, and launch films, with a strong focus on turning complex ideas into clear, engaging visual storytelling for digital-first audiences.

I founded ACETHETIC MEDIA to lead end-to-end creative development—from scripting and concept creation to production oversight and delivery. I work with technology brands, product launches, and podcast content, directing workflows across editors and designers while shaping platform-aware formats for YouTube, LinkedIn, Instagram, and X.

Industry experience

  • Media & Entertainment
  • Professional Services

Projects · 7

A podcast trailer exploring why talented, hardworking entrepreneurs often struggle to gain visibility and recognition in competitive markets, despite the effort they put into building their businesses. Through creative direction, strategic clipping, and editorial storytelling, we brought together key moments addressing market perception, cultural barriers, limited access to opportunities, and the importance of building trust and meaningful business relationships. Our approach focused on structuring these insights into a fast-paced narrative that challenges conventional assumptions about success and entrepreneurship. The result was a high-energy, thought-provoking trailer designed to capture attention, spark meaningful questions, and encourage viewers to explore the full conversation. A creative production by ACETHETIC, combining podcast editing, content strategy, distribution, and growth management to help valuable conversations reach relevant audiences. Creative Direction, Editing, Clipping, Distribution & Growth Management: ACETHETIC Website: https://www.twine.net/signin

  • Creative Director
  • Motion Graphic Designer
  • Podcast Producer
  • +2

A podcast trailer exploring the changing nature of careers, artificial intelligence, and the future of work, built around a conversation about adaptability, career transitions, and digital nomadism. Through creative direction, editorial storytelling, and video editing, we brought together key moments from the guest's journey, from working at Google to becoming a content creator and embracing a digital-nomad lifestyle. Our approach focused on connecting personal experiences with broader insights about AI, evolving career paths, and the skills needed to stay relevant. The result was a cohesive, insight-driven trailer with a sleek, minimal visual direction and carefully structured pacing, designed to spark curiosity and encourage viewers to explore the full conversation. A creative production by ACETHETIC, focused on turning complex discussions and personal experiences into clear, engaging narratives through thoughtful editing and storytelling. Creative Direction, Strategy & Editing: ACETHETIC Website: https://www.twine.net/signin

  • Creative Director
  • Motion Graphic Designer
  • Podcast Producer
  • +2

A podcast trailer created for BURNOUT, bringing together the most compelling moments from the conversation into a suspense-driven narrative with a playful, casual tone. Through strategic clipping, creative editing, and motion graphics, we developed a trailer that builds curiosity without revealing too much of the original discussion. Our approach focused on selecting the strongest moments, shaping the editorial flow, and using motion-led visuals to maintain the podcast's natural personality and energy. The result was an engaging, fast-paced trailer designed to capture attention, build anticipation, and encourage viewers to watch the full episode. A creative production by ACETHETIC, focused on turning long-form conversations into engaging short-form content through thoughtful storytelling, purposeful editing, and visual direction. Editing & Visual Direction: ACETHETIC Website: https://www.twine.net/signin

  • Creative Director
  • Motion Graphic Designer
  • Podcast Producer
  • +2

Trading should be about skill, not the limitations of your own capital. This concept launch video for FundingPips showcases how traders can access funded trading opportunities, navigate evaluations, track their performance, and earn rewards through the platform. Through high-impact motion design, dynamic typography, and conversion-focused storytelling, we transformed FundingPips' offering into a visually engaging product narrative designed to capture attention, communicate its value, and encourage evaluation signups. A self-initiated creative project by ACETHETIC MEDIA, demonstrating our approach to product storytelling, motion design, and performance-driven creative production. Creative Direction & Motion Design: ACETHETIC MEDIA Website: https://www.twine.net/signin Independent concept project. Not commissioned by or affiliated with FundingPips.

  • Creative Director
  • Motion Graphic Designer
  • Podcast Producer
  • +2

A podcast trailer created for Revenue Leaders, bringing together key insights from three of the show's most-watched episodes to explore the changing realities of client acquisition in 2026. Through creative direction, editorial storytelling, and video editing, we developed a cohesive narrative from three separate conversations. Our approach focused on identifying the strongest insights, building natural transitions between speakers, and maintaining a consistent pace that kept each idea connected to the broader discussion. The result was a fast-paced, insight-driven trailer that brought multiple perspectives into one compelling story, designed to capture attention and encourage viewers to explore the full conversations. A creative production by ACETHETIC, focused on transforming long-form podcast discussions into purposeful, engaging content through thoughtful editing and narrative structure. Creative Direction & Editing: ACETHETIC Website: https://www.twine.net/signin

  • Creative Director
  • Motion Graphic Designer
  • Podcast Producer
  • +2

A concept launch video explores how Red Hat OpenShift helps enterprises simplify application development, deployment, and management across hybrid cloud environments. Through motion design and visual storytelling, we bring OpenShift's technical capabilities to life, showing how a consistent Kubernetes-based platform helps teams spend less time managing infrastructure complexity and more time building what's next. A self-initiated creative concept by ACETHETIC , focused on making complex enterprise technology easier to understand and more engaging. Creative Direction & Motion Design: ACETHETIC  Website: https://www.twine.net/signin Independent concept project. Not affiliated with or commissioned by Red Hat.

  • Creative Director
  • Motion Graphic Designer
  • Podcast Producer
  • +2

A brand launch video created for Semrush as part of its rebrand, introducing the company's refreshed visual identity through motion design and storytelling. From initial concept and scriptwriting to creative direction, visual design, animation, and final production, we handled the complete creative process. Every element was developed to reflect Semrush's new brand direction while maintaining a clear narrative and consistent visual language. A creative production by ACETHETIC MEDIA, focused on bringing Semrush's refreshed identity to life through thoughtful design, purposeful motion, and cohesive brand storytelling. Creative Direction & Motion Design: ACETHETIC Website: https://www.twine.net/signin

  • Creative Director
  • Motion Graphic Designer
  • Podcast Producer
  • +2

Work experience

Founder & Creative Director · ACETHETIC MEDIAJan 2025 – Present · 1 yr 11 mos

Lead creative development for launch films, motion graphics, branded video, podcast production, and social-first content—from brief to final delivery. Develop scripts, concepts, moodboards, visual references, and creative treatments to communicate technical products and complex ideas clearly. Direct production workflows with editors and designers, managing feedback cycles, visual consistency, quality control, and final delivery. Plan platform-aware content formats and distribution approaches across YouTube, LinkedIn, Instagram, and X.

Founder / Creative Production Lead · MK AgencyJan 2024 – Jan 2025 · 1 yr 1 mo

Operated an editing-focused studio with a small team (two video editors and one graphic designer). Managed client briefs, production assignments, editing direction, feedback cycles, and final deliverables. Established review and collaboration workflows to maintain creative consistency across projects.

Freelance Video Editor & Creative Professional · IndependentJan 2022 – Jan 2024 · 2 yrs 1 mo

Gained hands-on experience in video editing and post-production, focusing on pacing, narrative structure, and digital video formats. Expanded into concept development and creative direction from 2023, connecting story and visual design with production execution.

Education

Bachelor of Computer Applications (BCA) · Jagannath International Management School (JIMS)2023 – 2026
Class XII, Commerce (CBSE) · St. Martin's Diocesan School2023 – 2026
Bachelor of Computer Applications (BCA) · Jagannath International Management School (JIMS)2023 – 2026
Class XII, Commerce (CBSE) · St. Martin's Diocesan School2023 – 2026

Testimonials · 5.0 from 1 review

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