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I’m Kuralay Assainova, a marketing leader with 12+ years of international experience across the UAE, GCC, Europe, and Southeast Asia. I specialize in scaling SaaS and fintech marketing, launching revenue-generating business lines, and leading cross-functional teams to drive measurable growth for global brands. I design end-to-end marketing ecosystems, from demand generation to brand positioning, with a focus on ROI, data-driven decision making, and digital transformation. I’m open to relocation within the EU and ready to champion ambitious investments in new markets.…I’m Kuralay Assainova, a marketing leader with 12+ years of international experience across the UAE, GCC, Europe, and Southeast Asia. I specialize in scaling SaaS and fintech marketing, launching revenue-generating business lines, and leading cross-functional teams to drive measurable growth for global brands. I design end-to-end marketing ecosystems, from demand generation to brand positioning, with a focus on ROI, data-driven decision making, and digital transformation. I’m open to relocation within the EU and ready to champion ambitious investments in new markets.

Kuralay Assainova

Marketing Strategist, Brand Strategist, Product Marketer, +5

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I’m Kuralay Assainova, a marketing leader with 12+ years of international experience across the UAE, GCC, Europe, and Southeast Asia. I specialize in scaling SaaS and fintech marketing, launching revenue-generating business lines, and leading cross-functional teams to drive measurable growth for global brands. I design end-to-end marketing ecosystems, from demand generation to brand positioning, with a focus on ROI, data-driven decision making, and digital transformation. I’m open to relocation within the EU and ready to champion ambitious investments in new markets.…I’m Kuralay Assainova, a marketing leader with 12+ years of international experience across the UAE, GCC, Europe, and Southeast Asia. I specialize in scaling SaaS and fintech marketing, launching revenue-generating business lines, and leading cross-functional teams to drive measurable growth for global brands. I design end-to-end marketing ecosystems, from demand generation to brand positioning, with a focus on ROI, data-driven decision making, and digital transformation. I’m open to relocation within the EU and ready to champion ambitious investments in new markets.

Available to hire

I’m Kuralay Assainova, a marketing leader with 12+ years of international experience across the UAE, GCC, Europe, and Southeast Asia.

I specialize in scaling SaaS and fintech marketing, launching revenue-generating business lines, and leading cross-functional teams to drive measurable growth for global brands.

I design end-to-end marketing ecosystems, from demand generation to brand positioning, with a focus on ROI, data-driven decision making, and digital transformation. I’m open to relocation within the EU and ready to champion ambitious investments in new markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Italian

Fluent

Russian

Fluent

Kazakh

Fluent

Work Experience

Founder & Marketing Director at Energy Marketing, Dubai

April 1, 2023 - February 1, 2026

Founded and scaled a boutique strategic marketing agency serving corporate and tech clients across MEN A, Europe, and Southeast Asia. Acted as executive growth partner to C-level stakeholders, contributing to revenue acceleration strategies that generated up to 35% YoY growth for key accounts. Implemented data-driven GTM and demand generation frameworks, improving marketing-attributed pipeline by 40% and reducing customer acquisition costs by up to 25%. Built and led an agile team of 10 marketing specialists across strategy, performance, content, and automation. Designed and executed growth strategies for clients in Web3, FinTech, technology, and B2B sectors, including launching a Web3 ecosystem and NFT product with initial USD 360,000 in sales and a total marketing budget of USD 80,000.

Marketing Director – MEN A at Liana Technologies (SaaS), Dubai

November 1, 2017 - February 1, 2024

Led regional marketing and digital services for a global SaaS company across Europe, MEN A, and Asia. Launched and scaled the Digital Marketing Services unit in MEN A. Secured the largest client in the company’s regional history, generating USD 1.2M in revenue and positioning the business unit as the #1 global revenue contributor. Designed end-to-end digital ecosystems integrating CRM, marketing automation, paid media, and analytics. Led cross-functional teams across content, performance, and analytics, and built customer journeys to improve acquisition, engagement, and retention. Served as strategic advisor to C-level stakeholders across public and private sectors in UAE, Kuwait, and KSA.

Assistant Marketing & Sales Director at RAM Metal Industries, Dubai

December 1, 2015 - November 1, 2017

Aligned marketing strategy with B2B sales objectives in the industrial and manufacturing sector. Led multi-channel campaigns supporting regional expansion and achieved YoY revenue growth of 30%. Coordinated cross-channel campaigns to support regional expansion.

Marketing Executive at E Biz U Group (Tech Startup), Kuala Lumpur

January 1, 2013 - August 1, 2015

Led go-to-market strategy for loyalty apps across retail, F&B, and hospitality. Signed 500+ B2B partners contributing to rapid startup expansion. Delivered up to 30% increases in engagement and measurable uplift in conversions through mobile marketing campaigns. Built an early-stage strategic partnerships network (30+ new partners across F&B, hospitality, and entertainment groups).