I have 3 years of hands-on experience working with Salesforce Marketing Cloud, where I focused on building and optimizing data-driven email campaigns. My work involved using key tools like Email Studio for designing and sending emails, Journey Builder for automated, personalized customer journeys, and Automation Studio for scheduling and managing recurring sends.
I’ve also used AMPscript and dynamic content to tailor messages based on subscriber data, and I regularly worked with Data Extensions and SQL queries to manage audience segmentation. Additionally, I’ve supported campaign testing, tracked performance metrics, and ensured deliverability best practices were followed.
This experience has given me a solid technical foundation, and I’m now looking to apply that in a more campaign-focused role where I can contribute to both execution and strategy.
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