Kurt Ian Jomel A Basa
I have 3 years of hands-on experience working with Salesforce Marketing Cloud, where I focused on building and optimizing data-driven email campaigns.
About
I have 3 years of hands-on experience working with Salesforce Marketing Cloud, where I focused on building and optimizing data-driven email campaigns. My work involved using key tools like Email Studio for designing and sending emails, Journey Builder for automated, personalized customer journeys, and Automation Studio for scheduling and managing recurring sends.
I’ve also used AMPscript and dynamic content to tailor messages based on subscriber data, and I regularly worked with Data Extensions and SQL queries to manage audience segmentation. Additionally, I’ve supported campaign testing, tracked performance metrics, and ensured deliverability best practices were followed.
This experience has given me a solid technical foundation, and I’m now looking to apply that in a more campaign-focused role where I can contribute to both execution and strategy.
- 5 years' experience
- Joined October 2025
Skills· 3
Industry experience
- Software & Internet
- Professional Services
- Telecommunications
- Media & Entertainment
- Education
More experts in Adelaide, Australia
Work experience· 4 roles
Proficient in Content Builder, Journey Builder, and Automation Studio for developing personalized customer experiences. Skilled in Contact Builder and Email Studio for managing customer data and deploying targeted email campaigns. Experienced in using Cloud Pages to build custom web experiences and landing pages. Familiar with Salesforce CRM for reviewing accounts and opportunities to support marketing workflows.
Proficient in Content Builder, Journey Builder, and Automation Studio for developing personalized customer experiences. Skilled in Contact Builder and Email Studio for managing customer data and deploying targeted email campaigns. Experienced in using Cloud Pages to build custom web experiences and landing pages. Familiar with Salesforce CRM, specifically for reviewing accounts and opportunities to support marketing workflows.
Contract-based Project Engineer supporting infrastructure development and maintenance projects. Responsible for overseeing field activities, ensuring project timelines, and coordinating with internal teams and third-party contractor.
Education
Certifications and awards· 8
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