Kwaku Quansah

Establish a strong new media content strategy, build a pillar-based content framework aligned with the group's vision, craft storytelling directions, and develop high-quality content to strengthen Tobinco’s online presence. Also responsible for building a high-performance digital content team, defining roles, driving a data-driven creative culture, and setting clear, measurable KPIs for growth while ensuring AI-enhanced content efficiency and strict policy adherence.

Led the Social Marketing team’s day-to-day operations, ensured brand consistency across channels, collaborated with Execution, Sales, and Operations teams, and set standards for content creation, curation, and posting. Directed campaigns using audience insights and analytics, managed paid media, and drove growth initiatives, including achieving 1 million Instagram followers and coordinating on-demand work for notable outlets.

Developed and curated high-quality, engaging content, interpreted metrics to guide strategy, optimized content for search and discovery, and expanded brand reach while maintaining brand voice and consistency across social platforms.