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I’m Karla Moreira, an account director and creator marketing leader with 10+ years in the agency world. I’ve led influencer- and culture-driven programs for consumer brands and I’m deeply fluent in the Canadian creator ecosystem. I partner across creative, paid media, PR, and experiential teams to design campaigns that deliver earned impact, engagement, and measurable business results. I’m passionate about building strong creator relationships and translating platform trends into integrated marketing moments. I thrive in fast-paced environments, mentoring teams and driving strategy from ideation through execution. My approach blends data-driven insights with authentic storytelling to elevate brands and creators alike, delivering clarity for senior stakeholders and real business outcomes.…I’m Karla Moreira, an account director and creator marketing leader with 10+ years in the agency world. I’ve led influencer- and culture-driven programs for consumer brands and I’m deeply fluent in the Canadian creator ecosystem. I partner across creative, paid media, PR, and experiential teams to design campaigns that deliver earned impact, engagement, and measurable business results. I’m passionate about building strong creator relationships and translating platform trends into integrated marketing moments. I thrive in fast-paced environments, mentoring teams and driving strategy from ideation through execution. My approach blends data-driven insights with authentic storytelling to elevate brands and creators alike, delivering clarity for senior stakeholders and real business outcomes.

Karla Moreira

Creative Director, Content Creator, Influencer Marketing Manager, +4

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I’m Karla Moreira, an account director and creator marketing leader with 10+ years in the agency world. I’ve led influencer- and culture-driven programs for consumer brands and I’m deeply fluent in the Canadian creator ecosystem. I partner across creative, paid media, PR, and experiential teams to design campaigns that deliver earned impact, engagement, and measurable business results. I’m passionate about building strong creator relationships and translating platform trends into integrated marketing moments. I thrive in fast-paced environments, mentoring teams and driving strategy from ideation through execution. My approach blends data-driven insights with authentic storytelling to elevate brands and creators alike, delivering clarity for senior stakeholders and real business outcomes.…I’m Karla Moreira, an account director and creator marketing leader with 10+ years in the agency world. I’ve led influencer- and culture-driven programs for consumer brands and I’m deeply fluent in the Canadian creator ecosystem. I partner across creative, paid media, PR, and experiential teams to design campaigns that deliver earned impact, engagement, and measurable business results. I’m passionate about building strong creator relationships and translating platform trends into integrated marketing moments. I thrive in fast-paced environments, mentoring teams and driving strategy from ideation through execution. My approach blends data-driven insights with authentic storytelling to elevate brands and creators alike, delivering clarity for senior stakeholders and real business outcomes.

Available to hire

I’m Karla Moreira, an account director and creator marketing leader with 10+ years in the agency world. I’ve led influencer- and culture-driven programs for consumer brands and I’m deeply fluent in the Canadian creator ecosystem. I partner across creative, paid media, PR, and experiential teams to design campaigns that deliver earned impact, engagement, and measurable business results. I’m passionate about building strong creator relationships and translating platform trends into integrated marketing moments.

I thrive in fast-paced environments, mentoring teams and driving strategy from ideation through execution. My approach blends data-driven insights with authentic storytelling to elevate brands and creators alike, delivering clarity for senior stakeholders and real business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Account Supervisor at Porter Novelli

September 1, 2024 - Present

Lead day-to-day strategy and execution across creator, influencer, and social-led campaigns within an integrated agency team model. Partner with creative, paid media, and analytics to optimize creator performance, earned impact, and engagement outcomes. Develop creator strategies, content frameworks, and reporting approaches aligned to client objectives. Present campaign insights and results to senior client stakeholders. Mentor junior team members and support workflow management across multi-client accounts.

PR & Influencer Director at CanSpan BMG

February 1, 2022 - August 1, 2024

Led creator and influencer strategy for national consumer brands end-to-end from ideation and creator selection through execution, reporting, and optimization. Designed insight-led creator campaigns aligned to brand, earned, and business objectives, with a strong focus on TikTok and Instagram. Advised senior clients on creator trends, platform behavior, content formats, and performance frameworks. Built and maintained strong relationships with creators, agents, managers, and industry partners across Canada. Led integrated creator programs in close partnership with PR, social, paid media, and experiential teams. Mentored junior team members, setting a high bar for strategic thinking and accountability.

Head of PR & Publicity at Kelly Roche Coaching

June 1, 2020 - February 1, 2022

Led influencer and earned media strategy during a period of rapid brand growth, increasing brand awareness by 60 percent. Developed creator-adjacent content strategies across podcasts, digital partnerships, and event activations. Advised senior leadership on visibility strategy, audience engagement, and risk mitigation across high-growth channels. Managed agency partners and junior staff to ensure consistency, quality, and performance.

Client Service Manager, PR & Social Media at Harbinger

September 1, 2019 - April 1, 2020

Supported creator, influencer, and social-led campaigns for top-tier CPG clients including California Prunes, Conagra, and Dare. Developed campaign messaging, creator briefs, and press materials to support national launches. Delivered a 30 percent brand lift through earned media and community engagement initiatives.

Head of PR & Publicity at Kelly Roach Coaching

June 1, 2020 - February 1, 2022

Client Services Manager, PR & Social Media at Harbinger

September 1, 2019 - April 1, 2020

Supported creator, influencer, and social-led campaigns for top-tier CPG clients including California Prunes, ConAgra, and Dare. Developed campaign messaging, creator briefs, and press materials to support national launches. Delivered a 30 percent brand lift through earned media and community engagement initiatives.