Kyah Parrott

Led end-to-end organic social strategy for Sephora Australia’s number one selling beauty brand, and developed strategic direction for additional beauty clients. Grew Instagram and TikTok audiences by 85% using platform-specific content strategies and community-led storytelling. Owned campaign strategy and execution: audience identification, narrative development, messaging and tone of voice, KPI setting, rollout planning aligned to cultural moments. Directed end-to-end content production including creative direction, briefing multidisciplinary teams, shoot planning, brand alignment, post-production, asset delivery and rollout. Integrated creator collaborations and UGC with influencer managers to support broader social campaign goals. Presented fortnightly WIPs and biannual strategic direction to clients using analytics and reporting to optimize performance; mentored a direct report while collaborating cross-functionally to deliver integrated campaigns.

Developed brand strategies using audience research, positioning, messaging, and tone of voice. Led brand identity projects to create cohesive verbal and visual foundations that informed marketing and digital communications. Presented strategic recommendations and brand concepts to clients, facilitating workshops and stakeholder presentations. Mentored junior team members and supported a collaborative, high-performing strategy team. Identified new revenue opportunities through strategic brand and digital recommendations.

Produced social media digital content aligned with campaign objectives and brand identity. Developed creative briefs and campaign storylines translating marketing goals into engaging content. Managed social media content, community engagement, and performance reporting across digital platforms. Contributed to integrated marketing campaigns through copywriting, content creation, and execution. Presented and modeled for branded social content when required to support authentic content creation.