Creative and data-driven Social Media Executive with 2 years of experience managing social media platforms, driving engagement, and analyzing marketing performance. Proven track record of increasing brand visibility and customer engagement through strategic content creation, targeted campaigns, and data-driven decision-making. Skilled in social media management, online marketing analytics, and campaign optimization.

Fred Mwai

Creative and data-driven Social Media Executive with 2 years of experience managing social media platforms, driving engagement, and analyzing marketing performance. Proven track record of increasing brand visibility and customer engagement through strategic content creation, targeted campaigns, and data-driven decision-making. Skilled in social media management, online marketing analytics, and campaign optimization.

Available to hire

Creative and data-driven Social Media Executive with 2 years of experience managing social media platforms, driving engagement, and analyzing marketing performance. Proven track record of increasing brand visibility and customer engagement through strategic content creation, targeted campaigns, and data-driven decision-making. Skilled in social media management, online marketing analytics, and campaign optimization.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Social Media Specialist at Spongy Kids
November 1, 2024 - October 1, 2025
Moderated online interactions to ensure a safe and positive environment, engaged with followers, encouraged user participation through polls and contests, and shared customer insights to shape future social media strategies.
Social Media Coordinator at Spongy kids
November 1, 2024 - October 1, 2025
Moderated online interactions to maintain a safe and positive environment for customers; engaged with followers by responding to questions, feedback, and inquiries; initiated polls and contests to increase engagement; provided insights on customer feedback and trends to shape future social media strategies.
Social Media Specialist at Jeans_254
June 1, 2024 - October 1, 2025
Promoted campaigns, reviewed user-generated content, maintained brand voice across chats and comments, and tracked engagement metrics such as response times and customer satisfaction.
Social Media Specialist at Jeans_254
June 1, 2024 - October 1, 2025
Promoted campaigns and events through active engagement in chats and comments; reviewed user-generated content to ensure adherence to community guidelines and brand values; maintained brand voice across interactions; tracked engagement metrics such as response times and customer satisfaction.

Education

Bachelor of Arts (Planning) at University of Nairobi
September 1, 2019 - June 1, 2023
Bachelor of Arts (Planning) at University of Nairobi
September 1, 2019 - June 1, 2023
Google Analytics Certification at Google
January 1, 2024 - October 1, 2025
Social Media Management at Alison
January 1, 2024 - October 1, 2025

Qualifications

Google Analytics Certification
January 1, 2024 - October 1, 2025
Social Media Management Certificate – Alison
January 1, 2024 - October 1, 2025
Google Analytics Certification
January 1, 2024 - October 1, 2025
Social Media Management
January 1, 2024 - October 1, 2025

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Education