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Strategic and analytical SEO professional with nearly 30 years of experience transforming online visibility through data-driven, AI-enhanced search marketing. Skilled in connecting machine learning, automation, and human creativity to deliver measurable traffic growth, conversion lifts, and revenue expansion.…

Jeffrey A. Laycock

Content Strategist, Marketing Strategist, Web Designer, +2

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Strategic and analytical SEO professional with nearly 30 years of experience transforming online visibility through data-driven, AI-enhanced search marketing. Skilled in connecting machine learning, automation, and human creativity to deliver measurable traffic growth, conversion lifts, and revenue expansion.…

Available to hire

Strategic and analytical SEO professional with nearly 30 years of experience transforming online visibility through data-driven, AI-enhanced search marketing. Skilled in connecting machine learning, automation, and human creativity to deliver measurable traffic growth, conversion lifts, and revenue expansion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior SEO Consultant / Digital Marketing Strategist at Independent Practice

September 1, 2024 - November 6, 2025

Orchestrate full-spectrum SEO operations —from site audits and schema deployment to AI-assisted content development and SEO strategy execution. Utilize Ahrefs, SEMrush, and BrightLocal for research and analytics, complemented by ChatGPT and Jasper to accelerate ideation. Present weekly performance insights in plain language to clients while implementing data-backed improvements that strengthen domain authority, reduce bounce rate, and sustain ranking momentum.

SEO Lead (Senior SEO Specialist) at 7 Side Marketing Group

September 30, 2024 - September 30, 2024

Directed optimization programs for 20+ clients, merging classical SEO frameworks with artificial-intelligence forecasting. Built automated reporting dashboards that shortened manual analysis by 40%. Expanded regional reach through local-search engineering and citation management. Elevated productivity by embedding AI-driven keyword clustering and backlink evaluation tools, driving measurable results in organic visibility.

Senior SEO Specialist – North America at Link Lifting

July 31, 2024 - July 31, 2024

Managed 100+ international portfolios generating consistent 20% revenue uplift. Delivered end-to-end technical optimization, crawl-budget correction, and structured-data implementation. Expanded a firearms-accessories brand from 75K to 2.5M monthly visitors via intent-focused content and LSI keyword integration. Guided product launch surpassing $1M in six months through organic visibility gains and conversion-rate engineering, executing effective SEO strategies.

Web Designer / SEO Specialist at Creative Web Concepts

May 31, 2020 - May 31, 2020

Built award-winning WordPress, Shopify, and Drupal websites recognized in Photoshop User Magazine. Led a creative team improving UX flow and ranking stability across 250+ sites. Introduced structured data, performance optimization, and multi-platform content syndication that pushed aggregate traffic beyond 25M visitors monthly and grew sales by 25%, demonstrating a commitment to improving organic search performance.