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I’m a results-driven digital marketing specialist passionate about helping brands grow through creative strategy and data-driven execution. I’ve led full-funnel campaigns across Google Ads, SEO, email, and social media - generating over 10,000 annual conversions and building measurable ROI for every project I take on. From rebranding divisions and designing websites to optimizing ad funnels, I thrive on combining creativity, analytics, and storytelling to deliver real business impact.…I’m a results-driven digital marketing specialist passionate about helping brands grow through creative strategy and data-driven execution. I’ve led full-funnel campaigns across Google Ads, SEO, email, and social media - generating over 10,000 annual conversions and building measurable ROI for every project I take on. From rebranding divisions and designing websites to optimizing ad funnels, I thrive on combining creativity, analytics, and storytelling to deliver real business impact.

Kyle Hawley

Marketing Strategist, Growth Marketer, Content Strategist, +2

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I’m a results-driven digital marketing specialist passionate about helping brands grow through creative strategy and data-driven execution. I’ve led full-funnel campaigns across Google Ads, SEO, email, and social media - generating over 10,000 annual conversions and building measurable ROI for every project I take on. From rebranding divisions and designing websites to optimizing ad funnels, I thrive on combining creativity, analytics, and storytelling to deliver real business impact.…I’m a results-driven digital marketing specialist passionate about helping brands grow through creative strategy and data-driven execution. I’ve led full-funnel campaigns across Google Ads, SEO, email, and social media - generating over 10,000 annual conversions and building measurable ROI for every project I take on. From rebranding divisions and designing websites to optimizing ad funnels, I thrive on combining creativity, analytics, and storytelling to deliver real business impact.

Available to hire

I’m a results-driven digital marketing specialist passionate about helping brands grow through creative strategy and data-driven execution. I’ve led full-funnel campaigns across Google Ads, SEO, email, and social media - generating over 10,000 annual conversions and building measurable ROI for every project I take on. From rebranding divisions and designing websites to optimizing ad funnels, I thrive on combining creativity, analytics, and storytelling to deliver real business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Marketing Coordinator at Bird Fuels

June 1, 2022 - Present

Directed and executed multi-channel marketing initiatives, supporting two divisions with strategy, creative, and reporting. Expanded digital presence and engagement through targeted campaigns and KPI monitoring.

Marketing Coordinator at Bird Fuels

June 1, 2022 - Present

Directed all marketing functions across two divisions, acting as the sole marketing lead; responsible for strategy, creative production, campaign execution, and reporting. Led a full rebrand of Bird Heating & Cooling (new logo, website redesign, van wraps, and promotional assets) launched at the Caledon Day Event. Boosted Google Ads performance from 36 conversions to 10.3K conversions in 2023 through optimized spend, targeting, and landing page optimization. Generated 459+ online conversions and 223+ propane phone leads from integrated campaigns. Initiated automated review campaigns via CheckIt and QR code mailers; measured and reported campaign performance against KPIs and optimized landing pages to improve conversion.

Project Manager at Quake Creative & Design

August 1, 2021 - October 20, 2025

Internship project management: coordinated client projects from kickoff to delivery, scheduled meetings, defined strategy, and ensured execution. Collaborated with internal teams to optimize landing pages and enhance user experience; streamlined creative workflows and ensured deadlines were met.

Social Media Marketing Consultant at Scaled Group

August 1, 2021 - October 20, 2025

Designed and executed tailored social media and display advertising strategies for small businesses; acted as self-employed consultant. Built and scheduled campaigns across Facebook, Instagram, and Google Display, tracked performance, and refined strategies based on analytics to boost engagement, brand awareness, and lead generation. Developed optimized landing pages to improve lead generation.