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Hi, I’m Kyle Knobel, a Brand Designer with 20 years of experience leading creative direction for both in-house teams and clients. I design scalable design systems and translate complex brand challenges into clear, usable solutions. My deepest expertise lies in enterprise / B2B SaaS and software companies. My through-line is craft-driven, curious, and user-centered. I’m currently looking for my next creative collaborators.…Hi, I’m Kyle Knobel, a Brand Designer with 20 years of experience leading creative direction for both in-house teams and clients. I design scalable design systems and translate complex brand challenges into clear, usable solutions. My deepest expertise lies in enterprise / B2B SaaS and software companies. My through-line is craft-driven, curious, and user-centered. I’m currently looking for my next creative collaborators.

Kyle Robert Knobel

Brand Designer, Graphic Designer, Art Director, +5

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Hi, I’m Kyle Knobel, a Brand Designer with 20 years of experience leading creative direction for both in-house teams and clients. I design scalable design systems and translate complex brand challenges into clear, usable solutions. My deepest expertise lies in enterprise / B2B SaaS and software companies. My through-line is craft-driven, curious, and user-centered. I’m currently looking for my next creative collaborators.…Hi, I’m Kyle Knobel, a Brand Designer with 20 years of experience leading creative direction for both in-house teams and clients. I design scalable design systems and translate complex brand challenges into clear, usable solutions. My deepest expertise lies in enterprise / B2B SaaS and software companies. My through-line is craft-driven, curious, and user-centered. I’m currently looking for my next creative collaborators.

Available to hire

Hi, I’m Kyle Knobel, a Brand Designer with 20 years of experience leading creative direction for both in-house teams and clients. I design scalable design systems and translate complex brand challenges into clear, usable solutions.

My deepest expertise lies in enterprise / B2B SaaS and software companies. My through-line is craft-driven, curious, and user-centered. I’m currently looking for my next creative collaborators.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Adobe Premiere Elements

Expert

Language

English

Fluent

Work Experience

Independent Creative Director/Designer at Knobel Studio

January 1, 2024 - Present

Client-based design services with a focus on run-of-business, 360 campaigns, systems, and strategy. Clients include Flex Financial, Topcon Healthcare, Neo4J, Sysdig, Cayosof t, UC San Francisco, and the University of California.

Lead Designer at Grammarly

January 1, 2023 - January 1, 2024

Led the design for a full brand rebrand, created visual identity guidelines, and produced seasonal marketing campaigns with an average of 400 deliverables. Aligned brand work with multiple external agencies, scaled design systems, mentored junior designers, and restructured a design critique group to improve feedback. Drove the development of an enterprise sub-brand aligned with financial goals.

Design Manager at Grammarly

January 1, 2022 - January 1, 2023

Oversaw design operations and contributed to a major rebranding effort, maintaining brand consistency across campaigns and teams.

Senior Designer at Grammarly

January 1, 2020 - January 1, 2022

Senior designer responsible for sustaining brand systems, campaign design, and cross-functional collaboration across multiple product areas.

Senior Brand Designer at Sysdig

January 1, 2016 - January 1, 2019

Co-led a full company rebrand around new product offerings, launched a new company website with a custom CMS enabling self-service for cross-functional teams, and led website development and updates. Designed experiences for six annual conferences, exceeding lead-generation goals.

Brand Designer at JIFF

January 1, 2015 - January 1, 2016

Designed quarterly sales and marketing campaigns, developed new business pitches and white-labeled interactive product demos, and produced multiple new logos. Provided creative direction, illustration, video direction/editing, motion, web design, and mobile product design.

Brand Designer at QLIK

January 1, 2011 - January 1, 2015

Created scalable campaign systems for major regional markets, delivering scalable brand experiences and driving lead generation. Designed global event experiences for quarterly conferences on-brand, plus on-set video + photo direction, print + web design, and visual identity.

Designer at University of California, San Francisco

January 1, 2005 - January 1, 2011

Brand identity services for healthcare clients, resulting in new sub-brands within the umbrella organization. Designed seasonal campaigns to increase program participation and revenue. Created a new agency line of business with full pre-production, production, and post-production client services; marketing campaigns, run-of-business, new client pitches, print + web design, and visual identity. On-set video direction, video editing, and motion design.

Independent Creative Director/Designer at KNO BEL.STUDIO

January 1, 2024 - Present

Independent, client-based design services focused on run-of-business, 360 campaigns, systems, and strategy for brands including Flex Financial, Topcon Healthcare, Neo4J, Sysdig, Cayosoft, UC San Francisco, and University of California.