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I'm a multi-brand social media and digital marketing specialist focused on driving growth through short-form video, paid social, and email strategies. I craft data-informed content and conversion funnels across platforms to generate measurable results for consumer brands. I thrive in fast-paced environments, build scalable content calendars, and partner with sales and creative teams to turn audience insights into compelling campaigns. My hands-on experience with TikTok, Meta Ads, Klaviyo, and CRM tools helps turn followers into loyal customers.…I'm a multi-brand social media and digital marketing specialist focused on driving growth through short-form video, paid social, and email strategies. I craft data-informed content and conversion funnels across platforms to generate measurable results for consumer brands. I thrive in fast-paced environments, build scalable content calendars, and partner with sales and creative teams to turn audience insights into compelling campaigns. My hands-on experience with TikTok, Meta Ads, Klaviyo, and CRM tools helps turn followers into loyal customers.

Kylie Ridge

Content Creator, Content Designer, Brand Strategist, +7

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I'm a multi-brand social media and digital marketing specialist focused on driving growth through short-form video, paid social, and email strategies. I craft data-informed content and conversion funnels across platforms to generate measurable results for consumer brands. I thrive in fast-paced environments, build scalable content calendars, and partner with sales and creative teams to turn audience insights into compelling campaigns. My hands-on experience with TikTok, Meta Ads, Klaviyo, and CRM tools helps turn followers into loyal customers.…I'm a multi-brand social media and digital marketing specialist focused on driving growth through short-form video, paid social, and email strategies. I craft data-informed content and conversion funnels across platforms to generate measurable results for consumer brands. I thrive in fast-paced environments, build scalable content calendars, and partner with sales and creative teams to turn audience insights into compelling campaigns. My hands-on experience with TikTok, Meta Ads, Klaviyo, and CRM tools helps turn followers into loyal customers.

Available to hire

I’m a multi-brand social media and digital marketing specialist focused on driving growth through short-form video, paid social, and email strategies. I craft data-informed content and conversion funnels across platforms to generate measurable results for consumer brands.

I thrive in fast-paced environments, build scalable content calendars, and partner with sales and creative teams to turn audience insights into compelling campaigns. My hands-on experience with TikTok, Meta Ads, Klaviyo, and CRM tools helps turn followers into loyal customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager & Social Media Specialist at Gen 5 Fertility Center

December 1, 2024 - Present

Managed marketing for three distinct brands—Gen 5 Fertility, YourEggs, and GBSS—each with unique audiences and services. Created and edited video content, designed branded graphics, and developed SEO-optimized content for web, email, and social media. Grew and engaged online communities across Instagram, Facebook, LinkedIn, Pinterest, and TikTok. Led community outreach to foster a strong brand presence and trust with target audiences. Collaborated with sales to produce marketing materials supporting lead generation and patient acquisition. Conducted market research to inform advertising strategy, content planning, and campaign performance. Coordinated events and maintained partnerships with third-party clinics to strengthen brand visibility and network outreach.

Social Media Marketing Coordinator at Maya’s Cookies

May 1, 2024 - July 1, 2024

Developed, scheduled, and published engaging content across Instagram, TikTok, and Pinterest using social media management tools. Created original video content and product photography tailored for each platform, optimizing for trends, user engagement, and visual storytelling. Maintained a cohesive brand voice and visual aesthetic.

Social Media / Content Intern at IMP-SF

February 1, 2022 - August 1, 2022

Coordinated with writers and prepared article templates to streamline online content production. Edited podcasts and created time-stamped summaries of key topics. Updated SEO tasks, including fixing broken links and improving on-page elements. Managed social media accounts and developed content to boost engagement. Created short-form videos and graphics to support campaigns. Compiled monthly reports on industry trends and audience insights. Conducted research and social listening to refine outreach strategies.

Social Media & Digital Marketing Specialist at Gen 5 Fertility, Great Beginnings Surrogacy, YourEggs (multi-brand portfolio)

January 1, 2024 - Present

Lead end-to-end social media and content strategy across 3 fertility brands on TikTok, Instagram, Facebook, LinkedIn, and Pinterest; tailor messaging and conversion funnels. Drove ~45% of surrogate applications and ~90% of donor applications via organic social. Produced viral TikTok campaigns (one 5.2M views, 800+ donor leads, 2,000+ new followers in under 30 days) and replicated the framework across 4+ campaigns. Created high-performing short-form videos (tens of thousands to 5.2M views+), grew flagship TikTok account ~57% YoY to 130K+ followers. Planned and optimized Meta ads campaigns with testing, tracking, and reporting to improve CAC/ROAS. Built email campaigns and lifecycle workflows for 30–90 day consideration cycles. Managed monthly multi-brand content calendars across 5 platforms and 3 brands. Analyzed cross-channel performance in GA4 and dashboards to optimize reach, engagement, retention, and lead gen. Collaborated with sales on assets and enablement content; coordinated

Social Media / Marketing Coordinator (Part-Time) at Maya’s Cookies

May 1, 2024 - August 1, 2024

Developed cross-platform content strategy across Instagram, TikTok, and Pinterest; managed end-to-end content creation, scheduling, and publishing to drive engagement and brand visibility. Produced original short-form video content and product photography tailored to platform trends. Maintained cohesive brand voice and visual identity, leveraging AI-assisted tools for ideation and editing. Increased online sales via targeted email campaigns with A/B testing and segmentation. Identified and secured influencer partnerships using AI-supported research and outreach strategies to expand reach.

Social Media & Content Intern at IMP-SF

February 1, 2022 - August 1, 2022

Supported content production and digital marketing operations; coordinated with editorial teams and prepared article templates. Edited podcast episodes and created time-stamped summaries. Assisted with SEO optimization tasks and site structure improvements. Managed social media accounts and supported cross-platform content creation. Created short-form video content and graphics for campaigns. Compiled monthly performance reports; conducted social listening and competitive research to identify trends.