Kylie Ridge

Managed marketing for three distinct brands—Gen 5 Fertility, YourEggs, and GBSS—each with unique audiences and services. Created and edited video content, designed branded graphics, and developed SEO-optimized content for web, email, and social media. Grew and engaged online communities across Instagram, Facebook, LinkedIn, Pinterest, and TikTok. Led community outreach to foster a strong brand presence and trust with target audiences. Collaborated with sales to produce marketing materials supporting lead generation and patient acquisition. Conducted market research to inform advertising strategy, content planning, and campaign performance. Coordinated events and maintained partnerships with third-party clinics to strengthen brand visibility and network outreach.

Developed cross-platform content strategy across Instagram, TikTok, and Pinterest; managed end-to-end content creation, scheduling, and publishing to drive engagement and brand visibility. Produced original short-form video content and product photography tailored to platform trends. Maintained cohesive brand voice and visual identity, leveraging AI-assisted tools for ideation and editing. Increased online sales via targeted email campaigns with A/B testing and segmentation. Identified and secured influencer partnerships using AI-supported research and outreach strategies to expand reach.

Developed, scheduled, and published engaging content across Instagram, TikTok, and Pinterest using social media management tools. Created original video content and product photography tailored for each platform, optimizing for trends, user engagement, and visual storytelling. Maintained a cohesive brand voice and visual aesthetic.