My background begins with 24+ years of technical experience as an optical mechanic and dispensing technician in the optical/ophthalmic industry (Australia). However, in recent years, I pivoted from "talking about glasses all day" to "writing about glasses all day." And seeing my ideas and knowledge come to life in this way scratched an itch I longed to soothe. I now develop content on vision news, eye health, and eyewear for optical companies across Australia. I'm comfortable developing content ideas across a broad range of media, whether brainstorming a concept for a 30-second TV advertisement slot or getting the sharpest angle on a 650-word blog post. Whether you're after captions for socials or SEO-focused landing pages, I have the words! I love all aspects of copywriting and writing structure generally, so much so that I've expanded this pursuit with an eye toward creative fiction, having published several short stories in print and online with literary journals and presses. I'm working on 3 longform novel manuscripts and am keen to be involved in as much of the writing/publishing industry as I can!

Luke Dacre Tynan

My background begins with 24+ years of technical experience as an optical mechanic and dispensing technician in the optical/ophthalmic industry (Australia). However, in recent years, I pivoted from "talking about glasses all day" to "writing about glasses all day." And seeing my ideas and knowledge come to life in this way scratched an itch I longed to soothe. I now develop content on vision news, eye health, and eyewear for optical companies across Australia. I'm comfortable developing content ideas across a broad range of media, whether brainstorming a concept for a 30-second TV advertisement slot or getting the sharpest angle on a 650-word blog post. Whether you're after captions for socials or SEO-focused landing pages, I have the words! I love all aspects of copywriting and writing structure generally, so much so that I've expanded this pursuit with an eye toward creative fiction, having published several short stories in print and online with literary journals and presses. I'm working on 3 longform novel manuscripts and am keen to be involved in as much of the writing/publishing industry as I can!

Available to hire

My background begins with 24+ years of technical experience as an optical mechanic and dispensing technician in the optical/ophthalmic industry (Australia). However, in recent years, I pivoted from “talking about glasses all day” to “writing about glasses all day.” And seeing my ideas and knowledge come to life in this way scratched an itch I longed to soothe.

I now develop content on vision news, eye health, and eyewear for optical companies across Australia.

I’m comfortable developing content ideas across a broad range of media, whether brainstorming a concept for a 30-second TV advertisement slot or getting the sharpest angle on a 650-word blog post.

Whether you’re after captions for socials or SEO-focused landing pages, I have the words!

I love all aspects of copywriting and writing structure generally, so much so that I’ve expanded this pursuit with an eye toward creative fiction, having published several short stories in print and online with literary journals and presses.

I’m working on 3 longform novel manuscripts and am keen to be involved in as much of the writing/publishing industry as I can!

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Language

English
Fluent

Work Experience

Narrative Writer & Content Creator at Freelance
January 1, 2020 - Present
Developed character-driven scripts, dialogue, and narrative treatments for interactive and digital projects. Created emotionally layered stories exploring identity, autonomy, and human–technology relationships; built narrative structures guiding users through reflective, atmospheric experiences. Collaborated with creators and developers to refine tone, pacing, and thematic clarity. Produced polished, concise writing balancing subtext, mood, and character depth.

Education

Copywriting at Australian Writers' Centre
January 11, 2030 - February 25, 2026

Qualifications

Copywriting course
January 11, 2030 - February 25, 2026
SEO, Structure, Landing Pages, Socials, Articles, Blogs, and TV Adverts

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other