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I'm an innovation leader with over a decade of experience, helping various companies discover and research new product opportunities. With a strong focus on human-centered design and AI tooling, I'm excited to drive the next generation of products and services in a mid-to-large enterprise. I thrive on collaboration, creativity, and making a positive impact on operations and processes.…

Lewis Donley

Graphic Designer, Creative Director, UI Designer, +3

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I'm an innovation leader with over a decade of experience, helping various companies discover and research new product opportunities. With a strong focus on human-centered design and AI tooling, I'm excited to drive the next generation of products and services in a mid-to-large enterprise. I thrive on collaboration, creativity, and making a positive impact on operations and processes.…

Available to hire

I’m an innovation leader with over a decade of experience, helping various companies discover and research new product opportunities. With a strong focus on human-centered design and AI tooling, I’m excited to drive the next generation of products and services in a mid-to-large enterprise. I thrive on collaboration, creativity, and making a positive impact on operations and processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Innovation Project Lead, Graphic Designer at TriMas

December 31, 2024 - August 14, 2025

Directed the full project lifecycle from concept to execution, integrating design thinking to create visually compelling assets supporting innovative strategies. Facilitated creative workshops to inspire cross-functional collaboration, improving visual communication and brand storytelling. Coordinated with multidisciplinary teams to generate and refine design concepts aligned with strategic and market-driven objectives. Analyzed market trends to inform design decisions and optimize visual layouts, reinforcing brand consistency and operational efficiency.

Innovation Tech, Graphic Designer at State Farm Insurance

August 1, 2023 - August 14, 2025

Developed comprehensive marketing assets and visual communications using Adobe Creative Suite and Figma, elevating brand messaging across digital and print channels. Managed enterprise-wide digital content initiatives crafting assets resonating with both internal and external audiences supporting co-branded campaigns. Facilitated design-focused team meetings and workshops driving creative problem-solving and aligning visual strategies with business goals. Co-authored a company patent leveraging innovative design methodologies and ensured efficient delivery of digital content across nationwide platforms.

Owner at Tenacious Tactics (TenTact)

January 1, 2011 - Present

Designed diverse media using Adobe Creative Suite and Figma to enhance brand visibility and achieve impactful visual storytelling for various businesses. Implemented strategic redesigns and campaigns that increased client customer base by over 50%, emphasizing cohesive brand development and effective digital marketing. Cultivated strong client relationships by translating creative briefs into tailored design solutions ensuring visual consistency across digital, print, and web formats. Advised local businesses on social media and content strategy, optimizing online presence and audience engagement.

Innovation Project Leader and Creative Design Lead at TriMas

August 1, 2023 - December 31, 2024

Introduced AR/VR remote assistance that reduced machine downtime and saved on travel & technician dispatch costs. Led an AR/VR pilot program that connected on-site SMEs with remote technicians to troubleshoot machine downtime virtually, reducing wait times and eliminating unnecessary dispatches. Partnered with operations and maintenance teams to prioritize high-cost, high-frequency machine failures, facilitating quarterly innovation sprints that generated a 40% increase in viable project ideas.

Innovation Technologist / Creative Strategist at State Farm Insurance

January 1, 2015 - August 31, 2023

Revitalized the innovation pipeline by introducing agile methodologies, shortening product development lifecycle by 30%. Operated as in-house graphic designer for the Innovation Department, bypassing corporate creative services to deliver assets in days instead of weeks. Co-authored a U.S. patent for digital content management and conducted feasibility studies for AI-driven personalization.

Founder & Innovation Consultant at Tenacious Tactics (TenTact)

January 1, 2011 - Present

Advised clients on AI product vision and strategy, managing the lifecycle from experimentation to deployment. Helped a car detailing business increase clientele by 50% through a complete rebrand and guided startups and local businesses on innovation strategy and digital transformation.