Laura Febles

Managed a $110M global marketing strategy across a post-merger portfolio; led cross-functional teams, and executed AI-driven competitive analysis and global rebranding of marketing and technical content. Defined and led M&A portfolio integration playbooks, ensuring alignment and total company engagement with a strategic communication roadmap for C-suite and global/regional teams. Monitored feedback to adjust strategies, improved brand cohesion with the 300+ technical and marketing assets, and designed a digital/eCommerce strategy to drive growth. Founded the Global Marketing Reading Club to strengthen internal engagement and learning.

Managed a $30M regional Medical Solutions business across Central America & the Caribbean, overseeing strategic planning, P&L, marketing execution, pricing, and competitive analysis. Led cross-functional teams, elevated internal engagement, and implemented global best practices to strengthen regional market position. Drove multi-market campaigns and growth initiatives to expand market share.

Planned and executed operational improvement and cost-reduction projects across the Caribbean, delivering measurable business impact. Led cross-functional teams, defined clear process improvements, and established efficient reporting and governance to sustain gains.