Creative Director and Graphic Designer specializing in visual communication, editorial design, branding, and information design. With 7+ years of experience, I lead art direction and editorial systems, crafting visual identities and digital campaigns that combine strategy with strong execution. I’m also one of the founders of LISA, a two-person independent design studio focused on how visual communication can create meaningful narratives and experiences. My background in journalism strengthens my storytelling and communication approach, and I’m bilingual in English and Spanish.

Tamara Machuca Samuel

Creative Director and Graphic Designer specializing in visual communication, editorial design, branding, and information design. With 7+ years of experience, I lead art direction and editorial systems, crafting visual identities and digital campaigns that combine strategy with strong execution. I’m also one of the founders of LISA, a two-person independent design studio focused on how visual communication can create meaningful narratives and experiences. My background in journalism strengthens my storytelling and communication approach, and I’m bilingual in English and Spanish.

Available to hire

Creative Director and Graphic Designer specializing in visual communication, editorial design, branding, and information design. With 7+ years of experience, I lead art direction and editorial systems, crafting visual identities and digital campaigns that combine strategy with strong execution.

I’m also one of the founders of LISA, a two-person independent design studio focused on how visual communication can create meaningful narratives and experiences. My background in journalism strengthens my storytelling and communication approach, and I’m bilingual in English and Spanish.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Founder & Creative Director at LISA
September 1, 2023 - Present
Founded and lead LISA, an independent design studio creating visual communication systems and narratives. Develop visual identities and editorial/digital experiences focused on clarity, strategy, and strong visual execution.
Art Director at Freepik Company
August 1, 2019 - November 1, 2024
Art direction for digital audiences, overseeing visual communication efforts aligned with branding and editorial design approaches. Lead creative direction across campaigns and design systems for digital products.
Graphic Designer at Freepik Company
February 1, 2019 - August 1, 2019
Designed visual materials supporting digital products and communications, contributing to branding and editorial-style layouts for web and campaign use.

Education

Master’s Degree in Editorial Design & Digital Publications at Gauss Multimedia
January 1, 2019 - January 1, 2020
Master’s Degree in Graphic Design & Prepress at Gauss Multimedia
January 1, 2017 - January 1, 2018
Bachelor’s Degree in Journalism at University of Seville
January 1, 2013 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Non-Profit Organization, Retail
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    https://www.twine.net/signin Neighbourhood Watch brings together a community of neighbours concerned about the rise in local burglaries. The project transforms this concern into a visually striking poster campaign, designed to alert anyone lurking nearby that the police will be notified. The design balances urgency with clarity, using bold visuals and direct messaging to convey both the seriousness of the issue and the community’s collective vigilance. By turning public awareness into a visual language, the campaign reinforces neighborhood safety while discouraging potential intruders. graphicdesigner designer campaign
    Málaga Type v6
    https://www.twine.net/signin The sixth edition of Málaga Type took place at the Victoria Brewery in Málaga, establishing itself as one of the most relevant typography events in Spain for designers, typographers and type enthusiasts. Organized by Rayitas Azules, the event brings together hands-on training, professional insights and conversations around contemporary type design, reinforcing its character as a vibrant and close-knit community. This edition began with an intensive Glyphs workshop led by Rainer Erich Scheichelbauer, followed by a programme featuring leading figures from the typography and graphic design scene, including Juanjo López, founder of Manufacturas Tipográficas Madrileñas; Salva Cerdá, designer and co-founder of Rayitas Azules; Dani Matoses of Impresum; and Rodrigo Sánchez, journalist and art director. design typography event
    Málaga Type v6
    https://www.twine.net/signin The sixth edition of Málaga Type took place at the Victoria Brewery in Málaga, establishing itself as one of the most relevant typography events in Spain for designers, typographers and type enthusiasts. Organized by Rayitas Azules, the event brings together hands-on training, professional insights and conversations around contemporary type design, reinforcing its character as a vibrant and close-knit community. This edition began with an intensive Glyphs workshop led by Rainer Erich Scheichelbauer, followed by a programme featuring leading figures from the typography and graphic design scene, including Juanjo López, founder of Manufacturas Tipográficas Madrileñas; Salva Cerdá, designer and co-founder of Rayitas Azules; Dani Matoses of Impresum; and Rodrigo Sánchez, journalist and art director. design typography animator