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I'm a B2B SaaS marketer specialising in Go-to-Market strategy and revenue-driving marketing systems. I design and build acquisition and lifecycle systems across paid, content and email to generate leads, activate users and support sales pipeline. I’m experienced in early-stage environments where marketing infrastructure needs to be built from scratch.…

Lucille Joffre

PRO

Growth Marketer, Product Marketer, Marketing Strategist, +6

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I'm a B2B SaaS marketer specialising in Go-to-Market strategy and revenue-driving marketing systems. I design and build acquisition and lifecycle systems across paid, content and email to generate leads, activate users and support sales pipeline. I’m experienced in early-stage environments where marketing infrastructure needs to be built from scratch.…

Available to hire

London, United Kingdom

I’m a B2B SaaS marketer specialising in Go-to-Market strategy and revenue-driving marketing systems. I design and build acquisition and lifecycle systems across paid, content and email to generate leads, activate users and support sales pipeline. I’m experienced in early-stage environments where marketing infrastructure needs to be built from scratch.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

French

Fluent

German

Beginner

Swedish

Beginner

English

Fluent

Work Experience

Marketing Consultant at Freelance

March 1, 2025 - Present

Designed and executed Go-to-Market strategies for early-stage B2B SaaS companies: defined ICP and segmentation, refined value proposition and positioning, built marketing frameworks and processes (funnel mapping, performance reporting), defined and implemented acquisition, activation and conversion KPIs, built marketing infrastructure (UTMs, dashboards, lead scoring), created multi-channel lead generation campaigns (paid, webinars, lead magnets) and lifecycle email campaigns, built automation (segmentation, lead nurturing, workflows in HubSpot and Clay), led SEO strategy including keyword research and competitor analysis with SEMrush, aligned Marketing, Product and Sales for consistent messaging and enablement.

Content Marketing Coordinator at Officely

September 1, 2022 - March 1, 2025

Led content and lifecycle marketing strategies driving product adoption and pipeline growth. Built lead gen campaigns generating 26K website visitors, 1k+ leads and 600 MQLs in one quarter; optimized lifecycle campaigns through A/B testing and performance analysis; managed paid acquisition campaigns; built CRM automations (HubSpot workflows); managed events and partnerships to increase brand visibility.

Social Media Manager at Officely

September 1, 2022 - March 1, 2023

Launched Officely’s social presence, ensuring brand voice across LinkedIn, Instagram and TikTok with strong engagement (key results: +3M views, +200K likes).