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I'm Lauren Moggach, founder and principal of Cream + Sugar Creative, a strategy-led design and marketing studio helping organizations craft thoughtful digital experiences and marketing ecosystems that connect with audiences and deliver measurable results. Since launching in 2018, I’ve grown the practice from a solo freelance endeavor into a distributed team of six contractors and a trusted network of photographers and digital media specialists. I lead end-to-end engagements from discovery through strategy, design, launch, and iteration, acting as an extension of client product and marketing teams. With 17+ years of experience across product design, UX strategy, and creative direction, I partner with startups, enterprise teams, and global brands—including Disney—to design platforms, products, and digital ecosystems that build trust, simplify complexity, and drive measurable results.…I'm Lauren Moggach, founder and principal of Cream + Sugar Creative, a strategy-led design and marketing studio helping organizations craft thoughtful digital experiences and marketing ecosystems that connect with audiences and deliver measurable results. Since launching in 2018, I’ve grown the practice from a solo freelance endeavor into a distributed team of six contractors and a trusted network of photographers and digital media specialists. I lead end-to-end engagements from discovery through strategy, design, launch, and iteration, acting as an extension of client product and marketing teams. With 17+ years of experience across product design, UX strategy, and creative direction, I partner with startups, enterprise teams, and global brands—including Disney—to design platforms, products, and digital ecosystems that build trust, simplify complexity, and drive measurable results.

Lauren Moggach

Product Designer, UX Designer, Brand Designer, +2

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I'm Lauren Moggach, founder and principal of Cream + Sugar Creative, a strategy-led design and marketing studio helping organizations craft thoughtful digital experiences and marketing ecosystems that connect with audiences and deliver measurable results. Since launching in 2018, I’ve grown the practice from a solo freelance endeavor into a distributed team of six contractors and a trusted network of photographers and digital media specialists. I lead end-to-end engagements from discovery through strategy, design, launch, and iteration, acting as an extension of client product and marketing teams. With 17+ years of experience across product design, UX strategy, and creative direction, I partner with startups, enterprise teams, and global brands—including Disney—to design platforms, products, and digital ecosystems that build trust, simplify complexity, and drive measurable results.…I'm Lauren Moggach, founder and principal of Cream + Sugar Creative, a strategy-led design and marketing studio helping organizations craft thoughtful digital experiences and marketing ecosystems that connect with audiences and deliver measurable results. Since launching in 2018, I’ve grown the practice from a solo freelance endeavor into a distributed team of six contractors and a trusted network of photographers and digital media specialists. I lead end-to-end engagements from discovery through strategy, design, launch, and iteration, acting as an extension of client product and marketing teams. With 17+ years of experience across product design, UX strategy, and creative direction, I partner with startups, enterprise teams, and global brands—including Disney—to design platforms, products, and digital ecosystems that build trust, simplify complexity, and drive measurable results.

Available to hire

I’m Lauren Moggach, founder and principal of Cream + Sugar Creative, a strategy-led design and marketing studio helping organizations craft thoughtful digital experiences and marketing ecosystems that connect with audiences and deliver measurable results. Since launching in 2018, I’ve grown the practice from a solo freelance endeavor into a distributed team of six contractors and a trusted network of photographers and digital media specialists. I lead end-to-end engagements from discovery through strategy, design, launch, and iteration, acting as an extension of client product and marketing teams.

With 17+ years of experience across product design, UX strategy, and creative direction, I partner with startups, enterprise teams, and global brands—including Disney—to design platforms, products, and digital ecosystems that build trust, simplify complexity, and drive measurable results.

Skills

Product Design

Prototype

SEO

Experience Level

Product Design

Expert

Prototype

Expert

SEO

Expert

Language

English

Fluent

Work Experience

Founder & Principal at Cream + Sugar Creative Ltd.

January 1, 2018 - Present

Founded and grew Cream + Sugar Creative, a strategy-led design and marketing studio delivering thoughtful digital experiences and marketing ecosystems. Built a distributed team of six contractors plus a network of photographers and digital media specialists. Led end-to-end engagements from discovery to strategy, design, launch, and iteration, acting as an extension of client product and marketing teams. Oversaw project leadership including scope, budgets, resourcing, vendor coordination, and quality assurance.

Lead UX Designer + Product Manager at Rally Engine

January 1, 2016 - Present

Led the end-to-end UX and design direction for RallyEngine’s mobile and desktop platform, a content publishing and communications tool used to mobilize teams and communities. Championed user-centered design practices across the organization while translating business goals and technical constraints into intuitive product experiences. As acting Product Owner, partnered with developers and stakeholders to prioritize features, guide agile development cycles, and launch key product enhancements across iOS, Android, and web platforms. Directed brand, marketing, and client-facing design initiatives supporting the platform’s growth.

Team Lead, UX Design at Vintri Technologies

December 31, 2013 - December 31, 2015

Led UX and interface design for Vintri’s web and mobile SaaS applications, applying human-centered design, analytics, and product strategy to translate complex workflows into intuitive experiences. Collaborated with product owners, developers, and executive leadership to guide product direction, implement usability improvements, and launch new features. Established design standards and a comprehensive style guide to ensure consistency across products and teams.

Senior Web Designer + Team Lead at Shaw Communications

December 31, 2013 - December 31, 2015

Contributed to the digital experience strategy for Shaw’s web properties, leading UX and design initiatives across Shaw’s online scope. Designed key customer experiences including the WiFi Finder App and improvements to the Shaw.ca e-commerce journey, including the mini-cart, builder, and checkout flows. Partnered with cross-functional teams across marketing, product, and development to deliver large-scale digital campaigns and platform improvements that increased engagement and conversions. Provided creative leadership and mentorship within the online experience design team.