SEO Specialist | Multi-Site Management | Technical + Local + Conversion SEO I’m Lynette Mullins, an SEO specialist managing and optimising websites across multiple industries. My focus is on improving rankings, traffic quality, and conversions through practical, data-driven optimisation. I work across technical SEO, content alignment, and performance tracking using tools like Google Analytics (GA4) and Search Console. I focus on what actually moves performance, fixing technical issues, improving search intent alignment, and making sure websites are structured to perform. I’m used to managing multiple sites at once, prioritising high-impact work, and keeping everything moving through simple, structured workflows. My background includes managing content across 32 regional platforms at ShowMe Online Media, along with ongoing SEO and digital work at Kri8it Digital. I work independently, communicate clearly, and focus on delivering measurable results rather than just activity.

Lynette Mullins

SEO Specialist | Multi-Site Management | Technical + Local + Conversion SEO I’m Lynette Mullins, an SEO specialist managing and optimising websites across multiple industries. My focus is on improving rankings, traffic quality, and conversions through practical, data-driven optimisation. I work across technical SEO, content alignment, and performance tracking using tools like Google Analytics (GA4) and Search Console. I focus on what actually moves performance, fixing technical issues, improving search intent alignment, and making sure websites are structured to perform. I’m used to managing multiple sites at once, prioritising high-impact work, and keeping everything moving through simple, structured workflows. My background includes managing content across 32 regional platforms at ShowMe Online Media, along with ongoing SEO and digital work at Kri8it Digital. I work independently, communicate clearly, and focus on delivering measurable results rather than just activity.

Available to hire

SEO Specialist | Multi-Site Management | Technical + Local + Conversion SEO

I’m Lynette Mullins, an SEO specialist managing and optimising websites across multiple industries. My focus is on improving rankings, traffic quality, and conversions through practical, data-driven optimisation.

I work across technical SEO, content alignment, and performance tracking using tools like Google Analytics (GA4) and Search Console. I focus on what actually moves performance, fixing technical issues, improving search intent alignment, and making sure websites are structured to perform.

I’m used to managing multiple sites at once, prioritising high-impact work, and keeping everything moving through simple, structured workflows.

My background includes managing content across 32 regional platforms at ShowMe Online Media, along with ongoing SEO and digital work at Kri8it Digital.

I work independently, communicate clearly, and focus on delivering measurable results rather than just activity.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

English
Fluent

Work Experience

SEO Specialist / Digital Manager at Kri8it Digital
September 1, 2022 - Present
Manage SEO across 20+ websites, improving rankings, visibility, and traffic quality. Conduct technical audits and fixes (indexing, performance, site structure). Perform keyword research and optimise content for search intent and conversions. Track performance using GA4 and Google Search Console, providing actionable insights. Manage multiple projects with structured workflows and prioritisation.
Content Editor (Multi-Site Digital Operations) at ShowMe Online Media
June 1, 2013 - September 1, 2022
Managed content operations across 32 regional franchise websites, ensuring consistency in SEO, structure, and publishing standards. Optimised pages for SEO, improving engagement and search visibility. Managed hosting environments and server-related tasks across multiple sites. Ensured consistency and performance across multiple platforms simultaneously.

Education

Add your educational history here.

Qualifications

SEO Specialist Certification
January 11, 2030 - May 5, 2026
Responsive Web Design
January 11, 2030 - May 5, 2026
Google Analytics Certification
January 11, 2030 - May 5, 2026
From Chat to Action - Automate With OpenClaw
April 17, 2026 - April 17, 2026

Industry Experience

Media & Entertainment, Professional Services