Available to hire
I am a Digital Marketing and Communications Specialist with 5+ years of experience leading integrated marketing, PR, and communications initiatives. I specialize in campaign strategy, content development, media coordination, and performance analysis across digital channels.
I translate business objectives into clear, engaging campaigns that boost brand awareness, strengthen audience engagement, and deliver measurable results. I enjoy collaborating with business owners to align marketing with budgets and goals, and I love turning data into actionable insights.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Founder & Principal Consultant at Concepta Marketing Inc
January 1, 2021 - PresentLead marketing, communications, and public relations strategy for small businesses, nonprofits, and hospitality brands. Spans strategic planning, brand positioning, and hands-on execution across digital marketing, social media, email marketing, advertising, and web platforms. Collaborates with business owners to align marketing initiatives with budgets and goals, reviews analytics and ROI to pivot strategies, oversees content creation, PR initiatives, media coordination, website management, and development of brand assets. Provides consulting and fractional marketing leadership, trains clients, supports systems implementation, and participates in community events and speaking engagements.
Marketing & Communications Lead (Contract) at Multi-agent Real Estate Brokerage
January 1, 2022 - December 31, 2023Management of all marketing and communications initiatives for a multi-agent real estate brokerage. Oversaw social media channels, newsletters, advertising accounts, and website updates while maintaining brand consistency. Led launch and ongoing management of kvCORE, providing training and support to agents and ensuring effective adoption. Responsibilities included developing campaigns, coordinating community and client-facing events, producing marketing and print assets, and delivering presentations and training sessions at sales meetings to support agent success and brand standards.
DTC & E-Commerce Manager at Little Engine Winery
January 1, 2022 - December 31, 2022Support of direct-to-consumer and e-commerce operations by managing social media, email marketing, advertising, and SEO optimization. Oversaw Klaviyo campaigns and automated flows, managed audience segmentation, and ensured consistent brand messaging across channels. Also handled wholesale order processing, invoicing, accounts receivable reconciliation, and inventory oversight. Coordinated inbound events and private functions, working closely with internal teams to support sales and guest experience.
Founder & Principal Consultant at Concepta Marketing Inc.
January 1, 2021 - PresentLead marketing, communications, and public relations strategy for small businesses, nonprofits, and hospitality brands. My role spans strategic planning, brand positioning, and hands-on execution across digital marketing, social media, email marketing, advertising, and web platforms. I collaborate with business owners to align marketing initiatives with budgets and goals, regularly reviewing analytics and ROI to pivot strategies as needed. In addition to campaign development, I oversee content creation, PR initiatives, media coordination, website management, and the development of brand assets. I also provide consulting and fractional marketing leadership, train clients on systems, and actively participate in community events, workshops, and speaking engagements.
DTC & E-commerce Manager (Seasonal Contract) at Little Engine Winery
January 1, 2022 - January 1, 2022Supported direct-to-consumer and e-commerce operations by managing social media, email marketing, advertising, and SEO optimization. Oversaw Klaviyo campaigns and automated flows, managed audience segmentation, and ensured consistent brand messaging across channels. Also handled wholesale order processing, invoicing, accounts receivable reconciliation, and inventory oversight through Commerce7. Coordinated inbound events and private functions, working closely with internal teams to support both sales and guest experience.
Education
Klaviyo Deliverability & Product Certification at Klaviyo
January 11, 2030 - January 9, 2026Squarespace Web Design at Squarespace
January 11, 2030 - January 9, 2026DeiCircle at DeiCircle
January 11, 2030 - January 9, 2026Fundamentals of Social Media Advertising at Meta Certifications
January 11, 2030 - January 9, 2026Measure & Optimize Social Media Marketing Campaigns at Meta Certifications
January 11, 2030 - January 9, 2026Social Media Marketing at Meta Certifications
January 11, 2030 - January 9, 2026Social Media Management at Meta Certifications
January 11, 2030 - January 9, 2026Introduction to Social Media Marketing at Meta Certifications
January 11, 2030 - January 9, 2026Public Relations & Communications at Microsoft Certifications
January 11, 2030 - January 9, 2026Marketing, Communications & PR at Microsoft Certifications
January 11, 2030 - January 9, 2026Media Relations & Crisis Management at Microsoft Certifications
January 11, 2030 - January 9, 2026Content Development & Management at Microsoft Certifications
January 11, 2030 - January 9, 2026Introduction to Public Relations at Microsoft Certifications
January 11, 2030 - January 9, 2026Klaviyo Deliverability & Product Certification at Klaviyo
January 11, 2030 - April 17, 2026Squarespace Web Design at Squarespace
January 11, 2030 - April 17, 2026Fundamentals of Social Media Advertising at Meta Certifications
January 11, 2030 - April 17, 2026Measure & Optimize SM Marketing Campaigns at Meta Certifications
January 11, 2030 - April 17, 2026Social Media Marketing at Meta Certifications
January 11, 2030 - April 17, 2026Social Media Management at Meta Certifications
January 11, 2030 - April 17, 2026Introduction to Social Media Marketing at Meta Certifications
January 11, 2030 - April 17, 2026Public Relations & Communications at Microsoft Certifications
January 11, 2030 - April 17, 2026Marketing, Communications & PR at Microsoft Certifications
January 11, 2030 - April 17, 2026Media Relations & Crisis Management at Microsoft Certifications
January 11, 2030 - April 17, 2026Content Development & Management at Microsoft Certifications
January 11, 2030 - April 17, 2026Qualifications
Klaviyo Deliverability & Product Certification
January 11, 2030 - January 9, 2026Squarespace Web Design Certification
January 11, 2030 - January 9, 2026DeiCircle Certification
January 11, 2030 - January 9, 2026Fundamentals of Social Media Advertising
January 11, 2030 - January 9, 2026Measure & Optimize Social Media Marketing Campaigns
January 11, 2030 - January 9, 2026Social Media Marketing
January 11, 2030 - January 9, 2026Social Media Management
January 11, 2030 - January 9, 2026Introduction to Social Media Marketing
January 11, 2030 - January 9, 2026Public Relations & Communications
January 11, 2030 - January 9, 2026Marketing, Communications & PR
January 11, 2030 - January 9, 2026Media Relations & Crisis Management
January 11, 2030 - January 9, 2026Content Development & Management
January 11, 2030 - January 9, 2026Introduction to Public Relations
January 11, 2030 - January 9, 2026Klaviyo Deliverability & Product Certification
January 11, 2030 - April 17, 2026Fundamentals of Social Media Advertising
January 11, 2030 - April 17, 2026Measure & Optimize SM Marketing Campaigns
January 11, 2030 - April 17, 2026Social Media Marketing
January 11, 2030 - April 17, 2026Social Media Management
January 11, 2030 - April 17, 2026Introduction to Social Media Marketing
January 11, 2030 - April 17, 2026Public Relations & Communications
January 11, 2030 - April 17, 2026Marketing, Communications & PR
January 11, 2030 - April 17, 2026Media Relations & Crisis Management
January 11, 2030 - April 17, 2026Content Development & Management
January 11, 2030 - April 17, 2026Industry Experience
Professional Services, Retail, Media & Entertainment, Travel & Hospitality, Non-Profit Organization, Wholesale & Distribution
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