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I'm Lauren Richards, a Senior Art Director with 8+ years leading integrated GTM campaigns and brand expression across CPG, B2B, and lifestyle brands. I specialize in concept-to-launch creative across web, social, video, print, and experiential—bringing strong visual direction, sharp execution, and good vibes to fast-moving, collaborative teams. I'm known as a calm, collaborative creative partner who helps teams move fast without the chaos, and I enjoy mentoring designers and freelance talent to deliver client-ready work on time.…I'm Lauren Richards, a Senior Art Director with 8+ years leading integrated GTM campaigns and brand expression across CPG, B2B, and lifestyle brands. I specialize in concept-to-launch creative across web, social, video, print, and experiential—bringing strong visual direction, sharp execution, and good vibes to fast-moving, collaborative teams. I'm known as a calm, collaborative creative partner who helps teams move fast without the chaos, and I enjoy mentoring designers and freelance talent to deliver client-ready work on time.

Lauren Richards

Art Director, Creative Director, Designer, +2

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I'm Lauren Richards, a Senior Art Director with 8+ years leading integrated GTM campaigns and brand expression across CPG, B2B, and lifestyle brands. I specialize in concept-to-launch creative across web, social, video, print, and experiential—bringing strong visual direction, sharp execution, and good vibes to fast-moving, collaborative teams. I'm known as a calm, collaborative creative partner who helps teams move fast without the chaos, and I enjoy mentoring designers and freelance talent to deliver client-ready work on time.…I'm Lauren Richards, a Senior Art Director with 8+ years leading integrated GTM campaigns and brand expression across CPG, B2B, and lifestyle brands. I specialize in concept-to-launch creative across web, social, video, print, and experiential—bringing strong visual direction, sharp execution, and good vibes to fast-moving, collaborative teams. I'm known as a calm, collaborative creative partner who helps teams move fast without the chaos, and I enjoy mentoring designers and freelance talent to deliver client-ready work on time.

Available to hire

I’m Lauren Richards, a Senior Art Director with 8+ years leading integrated GTM campaigns and brand expression across CPG, B2B, and lifestyle brands. I specialize in concept-to-launch creative across web, social, video, print, and experiential—bringing strong visual direction, sharp execution, and good vibes to fast-moving, collaborative teams.

I’m known as a calm, collaborative creative partner who helps teams move fast without the chaos, and I enjoy mentoring designers and freelance talent to deliver client-ready work on time.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Art Director at LoSasso Integrated Marketing

September 1, 2021 - April 1, 2025

Led creative direction for The NAFEM Show 2025 campaign, contributed to record-high attendance and established a repeatable campaign framework for future events. Co-led creative for the Xylem Smith-Blair RazorLock product launch, partnering cross-functionally with Marketing and Product to help name the product and ship a bold, integrated campaign that sparked early market interest. Led concept-to-launch creative for integrated GTM campaigns across web, social, video, print, and experiential—owning comps, moodboards, and pitch decks that secured client buy-in and funded multi-channel launches. Presented campaign narratives and creative rationale in client meetings, adapting work based on feedback and stakeholder needs. Managed and mentored designers and freelance talent, leading day-to-day creative direction, feedback, and delivery. Led 5–7 concurrent campaigns at any given time, balancing speed with high-polish, client-ready execution. Known as a calm, collaborative creative partne

Creative Director at CNI Brands

September 1, 2017 - April 1, 2021

Led brand expression and campaign creative for spirits brands; built visual systems and GTM launch creative. Created brand decks + guidelines to align sales teams and partners. Directed creative for Dia Del Mezcalero, overseeing event creative, communications, and on-site photo/video production to support brand awareness and engagement. Concepted and executed integrated social and influencer campaigns to extend brand presence across digital channels and drive audience growth.

Creative Lead, Corporate Partnerships at Cocktail Courier

September 1, 2017 - April 1, 2021

Led creative for brand partnerships; owned pitch decks and campaign concepts. Art-directed photoshoots and content across digital + print. Partners: Bulleit, Bacardí, Patrón, Moët & Chandon, Food52, U.S. Open, Emmys.

Creative Director - Art & Design at Freelance

January 1, 2015 - Present

Brand identity, packaging, menus, and campaign creative for hospitality + lifestyle brands. Clients include: Momofuku, Kasama, Charis Listening Bar, Davis Theater, Sojourn, Merz Apothecary, Garnet, BeConiceto Meet You (note: clients listed in original text; some names may be approximate).