Laurel R. Valdez

Researched global runway shows, consumer behavior, cultural shifts, and market trends using WGSN and competitive analysis to develop seasonal strategies. Directed selection of color palettes, silhouettes, graphics, prints, fabrics, and overall collection aesthetics; created trend reports, mood boards, lookbooks, forecasting presentations, technical sketches, and 3D apparel renderings. Collaborated across design, merchandising, product development, and marketing teams to contribute to multiple buyer-approved collections. Participated in fabric innovation and AI integration initiatives.

Researched global runway shows, consumer behavior, cultural shifts, and market trends using tools including WGSN and Peclers Paris. Directed selection of color palettes, silhouettes, graphics, prints, fabrics, and overall collection aesthetic. Produced trend reports, mood boards, lookbooks, forecasting presentations, technical sketches, and 3D apparel renderings. Collaborated with design, merchandising, product development, and marketing teams to contribute to buyer-approved collections scheduled for market launch. Participated in fabric innovation and AI integration initiatives to enhance the design process while preserving traditional craftsmanship.

Provided strategic and creative direction across brand identity, product development, and seasonal storytelling; guided material and trim sourcing in collaboration with domestic and global vendors; focused on high-quality products aligned with the brand’s sustainable vision.