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Multidisciplinary fashion and product development designer specializing in fashion design, textile and brand/visual storytelling, trend forecasting, and graphics. Leads commercially driven apparel collections from concept through production, including trend research, color direction, garment development, and cohesive packaging, labels, hardware, and trims.…

Laurel R. Valdez

Brand Designer, 3D Designer, Graphic Designer, +5

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Multidisciplinary fashion and product development designer specializing in fashion design, textile and brand/visual storytelling, trend forecasting, and graphics. Leads commercially driven apparel collections from concept through production, including trend research, color direction, garment development, and cohesive packaging, labels, hardware, and trims.…

Available to hire

Multidisciplinary fashion and product development designer specializing in fashion design, textile and brand/visual storytelling, trend forecasting, and graphics. Leads commercially driven apparel collections from concept through production, including trend research, color direction, garment development, and cohesive packaging, labels, hardware, and trims.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Work Experience

Creative Consultant / Trend Designer + Forecaster at Kellwood

January 1, 2025 - January 1, 2026

Researched global runway shows, consumer behavior, cultural shifts, and market trends using WGSN and competitive analysis to develop seasonal strategies. Directed selection of color palettes, silhouettes, graphics, prints, fabrics, and overall collection aesthetics; created trend reports, mood boards, lookbooks, forecasting presentations, technical sketches, and 3D apparel renderings. Collaborated across design, merchandising, product development, and marketing teams to contribute to multiple buyer-approved collections. Participated in fabric innovation and AI integration initiatives.

Trend Designer + Forecaster at KELLWOOD

January 1, 2025 - January 1, 2026

Researched global runway shows, consumer behavior, cultural shifts, and market trends using tools including WGSN and Peclers Paris. Directed selection of color palettes, silhouettes, graphics, prints, fabrics, and overall collection aesthetic. Produced trend reports, mood boards, lookbooks, forecasting presentations, technical sketches, and 3D apparel renderings. Collaborated with design, merchandising, product development, and marketing teams to contribute to buyer-approved collections scheduled for market launch. Participated in fabric innovation and AI integration initiatives to enhance the design process while preserving traditional craftsmanship.

Creative Consultant / Project Coordination

January 1, 2021 - January 1, 2024

Provided strategic and creative direction across brand identity, product development, and seasonal storytelling; guided material and trim sourcing in collaboration with domestic and global vendors; focused on high-quality products aligned with the brand’s sustainable vision.

Special Projects + Brand & Textile Designer at POSSIBLE

January 1, 2021 - January 1, 2025

Designed garments and oversaw the full creative process from concept to production. Created branded trims, labels, packaging, and hardware. Developed collections, prepared artwork, built detailed tech packs, and sourced fabrics, trims, raw materials, and components with domestic and global vendors and mills. Conducted R&D for materials, colors, finishes, and functionality while managing production to ensure quality, consistency, and brand standards. Combined creative vision with strategic thinking to turn consumer insights and emerging trends into innovative products and compelling brand experiences.

Studio + Special Projects Manager at POSSIBLE

January 1, 2019 - January 1, 2021

Responsible for maintaining day-to-day studio operations and curating the studio look and feel. Led special projects including producing community events and spearheading one-of-a-kind design collections. Managed creative direction across brand, product, and seasonal storytelling with a focus on quality and brand standards.