Luciana Slade

I’ve spent 18 years working alongside some of the world’s most recognised brands - across EMEA, DACH, and APAC - trying to solve the problems that actually matter to their business, not just the ones that fit neatly into a brief.

My background is in integrated communications and brand strategy, but the work has rarely stayed in one lane. Over the years I’ve found myself helping clients rethink their martech stack, redesign their digital customer journey, build measurement systems that finally connect marketing activity to commercial outcomes, or overhaul the operational processes that were quietly getting in the way of growth. I follow the problem wherever it leads.

What I’ve learned is that the most effective solutions usually sit at the intersection of strategy and execution - and that the gap between a good idea and a good outcome is almost always an operational one. That’s where I tend to live.

I’ve worked across Finance, Luxury, FMCG, Automotive, Travel, Technology, and Gaming - and what I find most energising is the moment when a complicated challenge starts to become clear.