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I’m Laurie, a Social Insights professional with 10+ years’ experience turning social, earned, and competitor data into clear, strategically focused recommendations. I specialise in designing and refining Boolean search strings, running owned-channel and audience insights work, and translating complex findings into consultative reporting that teams can act on. I’ve supported global brands with end-to-end insights programmes—conducting social audits, benchmarking reputation and competition, and developing bespoke scoring models (including AI-enabled approaches). I've a proven track record managing insights for global brands, working for established agencies, providing support for dozens of high-profile brands.…I’m Laurie, a Social Insights professional with 10+ years’ experience turning social, earned, and competitor data into clear, strategically focused recommendations. I specialise in designing and refining Boolean search strings, running owned-channel and audience insights work, and translating complex findings into consultative reporting that teams can act on. I’ve supported global brands with end-to-end insights programmes—conducting social audits, benchmarking reputation and competition, and developing bespoke scoring models (including AI-enabled approaches). I've a proven track record managing insights for global brands, working for established agencies, providing support for dozens of high-profile brands.

Laurie Tissington

Data Visualizer, Data Analyst, Marketing Analyst, +2

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I’m Laurie, a Social Insights professional with 10+ years’ experience turning social, earned, and competitor data into clear, strategically focused recommendations. I specialise in designing and refining Boolean search strings, running owned-channel and audience insights work, and translating complex findings into consultative reporting that teams can act on. I’ve supported global brands with end-to-end insights programmes—conducting social audits, benchmarking reputation and competition, and developing bespoke scoring models (including AI-enabled approaches). I've a proven track record managing insights for global brands, working for established agencies, providing support for dozens of high-profile brands.…I’m Laurie, a Social Insights professional with 10+ years’ experience turning social, earned, and competitor data into clear, strategically focused recommendations. I specialise in designing and refining Boolean search strings, running owned-channel and audience insights work, and translating complex findings into consultative reporting that teams can act on. I’ve supported global brands with end-to-end insights programmes—conducting social audits, benchmarking reputation and competition, and developing bespoke scoring models (including AI-enabled approaches). I've a proven track record managing insights for global brands, working for established agencies, providing support for dozens of high-profile brands.

Available to hire

I’m Laurie, a Social Insights professional with 10+ years’ experience turning social, earned, and competitor data into clear, strategically focused recommendations. I specialise in designing and refining Boolean search strings, running owned-channel and audience insights work, and translating complex findings into consultative reporting that teams can act on.

I’ve supported global brands with end-to-end insights programmes—conducting social audits, benchmarking reputation and competition, and developing bespoke scoring models (including AI-enabled approaches). I’ve a proven track record managing insights for global brands, working for established agencies, providing support for dozens of high-profile brands.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Senior Insights Manager at Social Element

January 1, 2026 - Present

Led implementation and development of key client programmes for Caterpillar, delivering insights on product, brand, and reputationally sensitive issues to inform strategy and wider communications. Delivered holistic social audits with reputational and competitor benchmarking across both owned and earned landscapes. Devised bespoke scoring models leveraging AI and presented findings in person to client teams. Produced tailored reports aligned to briefs and managed high-volume BAU reporting at multiple cadences, including bi-weekly snapshot listening, monthly owned-channel reporting, and comprehensive quarterly reporting. Line managed and supported junior team members’ progression.

Insights Manager at Social Element

December 1, 2021 - January 1, 2026

Set up and refined Boolean search strings to support ongoing social listening and research for a range of enterprise clients. Managed implementation of client tools to deliver owned-channel analysis, earned and competitor research, and general industry reporting to support client strategy. Worked across global brands including Westfield, Wizz Air, and Nissan, translating social data into insights about frustrations, threats, opportunities, and wins.

Client Insights Manager at Cision

August 1, 2017 - December 1, 2021

Managed PR insights programmes for major clients including Activision, Amazon, and BHF, combining traditional and social media evaluation to draw actionable parallels and conclusions. Trialled and developed new client-facing tools and mentored junior analysts. Supported new business pitches by providing insights expertise and contributing to proposals.

Senior Research Analyst at Cision

January 1, 2016 - July 1, 2017

Led internal teams of 5–6 analysts across a portfolio of blue-chip accounts, developing AMEC award-winning media analysis strategies. Produced insight-led reporting and helped drive consistent methodology across accounts, ensuring deliverables translated media signals into strategic learnings.

Account Executive at Cision

August 1, 2013 - December 1, 2015

Delivered tailored media insight reports for clients including Microsoft, National Trust, and HSBC, and trained PR teams on analysis tools and approaches. Worked on client reporting development and ensured findings were communicated clearly for decision-making.