Lun Wong is a Creative Director, Designer & Illustrator with 15+ years of international experience across Asia, Europe, and North America.

About

Lun Wong is a Creative Director, Designer & Illustrator with 15+ years of international experience across Asia, Europe, and North America. His work spans illustration, branding, campaigns, and large-scale mural art—built on a foundation of visual storytelling and world-building.

Lun blends strategic thinking with hands-on execution, translating ideas into clear, engaging visuals that connect with audiences across print, digital, and physical spaces. He has worked with global brands, hospitality groups, and cultural institutions, delivering everything from brand identities and marketing campaigns to illustrated content and immersive environments.

Influenced by comic books, popular culture, music, Asian heritage, and childhood nostalgia, his work carries a bold, narrative-driven style that moves fluidly between digital and analog mediums. Whether creating a logo, a product, or a mural, he approaches each project with the same goal—to craft a single, impactful visual story.

At his core, Lun is driven by collaboration and connection. He aims to create work that not only serves a purpose, but resonates—bringing a sense of energy, character, and meaning to every project.

  • 13 years' experience
  • Joined April 2026

Industry experience

  • Media & Entertainment
  • Healthcare
  • Government
  • Professional Services
  • Retail

Work experience

Designer · Public Health, City of TorontoSep 2025 – Present · 1 yr 3 mos

Lead creative for city-wide public health campaigns, delivering visual communications across multiple program areas. Translate complex health topics into clear, audience-focused narratives, developing integrated solutions spanning print, digital, and environmental channels, including campaign systems, photography, and video. Collaborate with multidisciplinary teams and stakeholders to produce effective public-facing communications, ensuring all work meets CIP standards, accessibility (AODA), and public communication guidelines.

Brand Designer (Consultant) · Frites Hong KongApr 2025 – Present · 1 yr 8 mos

Lead creative direction, branding, and marketing across eight Frites locations in Hong Kong and Macau. Oversee regional brand growth and expansion across Asia alongside day-to-day design operations. Manage all creative output across digital, print, production, investor decks, and campaigns, ensuring consistency and impact across every touchpoint.

Creative Director, Designer & Illustrator · LW Studio GlobalSep 2013 – Present · 13 yrs 3 mos

Lead creative direction across branding, campaigns, and visual storytelling for global clients including Adidas, BBC, UFC, Brooklyn Lager, Candy Crush, W Hotels, Mandarin Oriental, and the NHS. Create distinctive brand identities and integrated campaign systems across print, digital, and environmental platforms. Art direct photography, video, and animation, collaborating with multidisciplinary teams to deliver high-impact work. Produce large-scale murals and illustration projects, translating narrative concepts into bold visual outcomes. Build and manage a network of designers and production partners to deliver complex, multi-market projects.

Education

BA Graphics / Digital Illustration (Second Class Honours 2:1) · University of Portsmouth2003 – 2006
Foundation Diploma in Art & Design · Chelsea College of Art & Design2002 – 2003

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