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I am a brand & marketing solutions leader and Certified Project Manager with a proven track record crafting creative marketing programs that identify and leverage compelling brand messaging to target customers and deliver significant business value. I’m recognized as a brand influencer, promoting the brand story through digital, social media, and industry collaboration. I thrive in collaborative environments, building strong relationships with media outlets, trade organizations, and industry leaders while championing team-wide success. Over the years, I have led marketing initiatives across racing, performance, and manufacturing sectors, including launching national TV campaigns, building e-commerce capabilities, and developing social strategies with measurable ROI. I’m passionate about connecting brand goals to execution, analytics, and cross-functional leadership to drive awareness, engagement, and sales.…I am a brand & marketing solutions leader and Certified Project Manager with a proven track record crafting creative marketing programs that identify and leverage compelling brand messaging to target customers and deliver significant business value. I’m recognized as a brand influencer, promoting the brand story through digital, social media, and industry collaboration. I thrive in collaborative environments, building strong relationships with media outlets, trade organizations, and industry leaders while championing team-wide success. Over the years, I have led marketing initiatives across racing, performance, and manufacturing sectors, including launching national TV campaigns, building e-commerce capabilities, and developing social strategies with measurable ROI. I’m passionate about connecting brand goals to execution, analytics, and cross-functional leadership to drive awareness, engagement, and sales.

Lydia Bohm

Marketing Strategist, Brand Strategist, Content Creator, +7

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I am a brand & marketing solutions leader and Certified Project Manager with a proven track record crafting creative marketing programs that identify and leverage compelling brand messaging to target customers and deliver significant business value. I’m recognized as a brand influencer, promoting the brand story through digital, social media, and industry collaboration. I thrive in collaborative environments, building strong relationships with media outlets, trade organizations, and industry leaders while championing team-wide success. Over the years, I have led marketing initiatives across racing, performance, and manufacturing sectors, including launching national TV campaigns, building e-commerce capabilities, and developing social strategies with measurable ROI. I’m passionate about connecting brand goals to execution, analytics, and cross-functional leadership to drive awareness, engagement, and sales.…I am a brand & marketing solutions leader and Certified Project Manager with a proven track record crafting creative marketing programs that identify and leverage compelling brand messaging to target customers and deliver significant business value. I’m recognized as a brand influencer, promoting the brand story through digital, social media, and industry collaboration. I thrive in collaborative environments, building strong relationships with media outlets, trade organizations, and industry leaders while championing team-wide success. Over the years, I have led marketing initiatives across racing, performance, and manufacturing sectors, including launching national TV campaigns, building e-commerce capabilities, and developing social strategies with measurable ROI. I’m passionate about connecting brand goals to execution, analytics, and cross-functional leadership to drive awareness, engagement, and sales.

Available to hire

I am a brand & marketing solutions leader and Certified Project Manager with a proven track record crafting creative marketing programs that identify and leverage compelling brand messaging to target customers and deliver significant business value. I’m recognized as a brand influencer, promoting the brand story through digital, social media, and industry collaboration. I thrive in collaborative environments, building strong relationships with media outlets, trade organizations, and industry leaders while championing team-wide success.

Over the years, I have led marketing initiatives across racing, performance, and manufacturing sectors, including launching national TV campaigns, building e-commerce capabilities, and developing social strategies with measurable ROI. I’m passionate about connecting brand goals to execution, analytics, and cross-functional leadership to drive awareness, engagement, and sales.

Skills

Experience Level

Expert

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Expert

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Expert

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Expert

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Expert

Work Experience

Marketing Manager at Weldon Pump

June 20, 2015 - Present

Conceptualize and execute all marketing initiatives for Weldon Pump's High Performance Racing and Aviation divisions. Responsible for the full marketing lifecycle from program ideation through planning, budget creation, brand messaging, implementation, and supervision of internal resources, freelancers, and vendors. Focus on marketing ROI. Achievements include launching Weldon Racing's first national TV commercials on Fox Sports; designing Weldon's High Performance POS website WeldonRacing.com; authoring a social strategy with over 900% organic growth; and building a robust PR/marketing network within NHRA, NMCA/NMRA, SCORE, and more.

Director of Marketing & Communications - Speed City Performance at Speed City

April 20, 2014 - December 20, 2014

Led marketing and communications programs for Speed City Performance, authored sponsorship presentations for Nitro Funny Car campaigns, created print/digital ads, and supported track-side product testing at NHRA events. Coordinated with Mitsuboshi Belting Ltd. and other sponsors to drive strategic initiatives and brand promotion.

Marketing Manager and Consultant, Weldon High Performance at Weldon Pump

June 20, 2009 - January 20, 2014

Championed, directed, and managed all marketing for Weldon High Performance, including print, web, and email campaigns. Served as the media/PR liaison and brand ambassador at NHRA events, collaborating with Sales to create multi-year campaigns targeting motorsports product markets.

Advertising, Brand and Marketing Project Leader at Consultant

January 1, 2004 - December 31, 2010

Provided freelance and project-based marketing, art direction, creative, and project management services to industrial, manufacturing, consumer, and nonprofit clients. Key achievements include UI design for TradebridgeFX, CRM support for CareerCurve, survey campaigns for Talent Matters, and multiple print/digital marketing initiatives.

IT Project Manager / Web Experience Developer at Progressive Insurance

September 1, 2002 - January 31, 2006

Directed development of Progressive's first online claims reporting application. Managed large cross-functional teams, oversaw usability testing, and redesigned online policy experiences to improve user completion rates and self-service capabilities. Liaison with corporate counsel on compliance matters.

Internet Creative Director and Project Manager at Flambeau, Inc.

January 1, 1999 - December 31, 2001

Directed B2B/B2C internet initiatives across five divisions, including the Duncan Toys site with integrated e-commerce, co-branded collateral, and development of interactive web features to enhance brand visibility and engagement.

Art Director at The Design Edge

January 1, 1997 - January 1, 1999

Led the company’s entry into commercial web development, designing print marketing campaigns, product catalogs, packaging, and promotional materials; oversaw pre-press and vendor management.

Art Director at ONLINE Publishing Company, Inc.

December 1, 1990 - January 1, 1997

Directed the company’s Internet initiative, designing web and print marketing campaigns; produced product catalogs, trade ads, and promotional materials; managed external vendors and pre-press.

Editor at Lawyer’s Register Publishing Company

April 1, 1989 - December 31, 1990

Editor for a legal index publication; managed day-to-day operations, database management, copy development/approval, and supervision of research and marketing staff.

Marketing / Creative Assistant at Communicators, Inc.

November 1, 1986 - April 30, 1989

Supported all aspects of creative marketing and PR initiatives for clients including PWPipe, BF Goodrich, Babcock & Wilcox, BP/Barex, and Geon Vinyl.