LB

Lydia Bohm

Available to hire

I am a brand & marketing solutions leader and Certified Project Manager with a proven track record crafting creative marketing programs that identify and leverage compelling brand messaging to target customers and…

About

I am a brand & marketing solutions leader and Certified Project Manager with a proven track record crafting creative marketing programs that identify and leverage compelling brand messaging to target customers and deliver significant business value. I’m recognized as a brand influencer, promoting the brand story through digital, social media, and industry collaboration. I thrive in collaborative environments, building strong relationships with media outlets, trade organizations, and industry leaders while championing team-wide success.

Over the years, I have led marketing initiatives across racing, performance, and manufacturing sectors, including launching national TV campaigns, building e-commerce capabilities, and developing social strategies with measurable ROI. I’m passionate about connecting brand goals to execution, analytics, and cross-functional leadership to drive awareness, engagement, and sales.

  • 38 years' experience
  • Joined March 2026

Industry experience

  • Manufacturing
  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Retail

More experts in Cleveland, United States

Work experience· 10 roles

Marketing Manager · Weldon PumpJun 2015 – Present · 11 yrs 6 mos

Conceptualize and execute all marketing initiatives for Weldon Pump's High Performance Racing and Aviation divisions. Responsible for the full marketing lifecycle from program ideation through planning, budget creation, brand messaging, implementation, and supervision of internal resources, freelancers, and vendors. Focus on marketing ROI. Achievements include launching Weldon Racing's first national TV commercials on Fox Sports; designing Weldon's High Performance POS website WeldonRacing.com; authoring a social strategy with over 900% organic growth; and building a robust PR/marketing network within NHRA, NMCA/NMRA, SCORE, and more.

Director of Marketing & Communications - Speed City Performance · Speed CityApr 2014 – Dec 2014 · 9 mos

Led marketing and communications programs for Speed City Performance, authored sponsorship presentations for Nitro Funny Car campaigns, created print/digital ads, and supported track-side product testing at NHRA events. Coordinated with Mitsuboshi Belting Ltd. and other sponsors to drive strategic initiatives and brand promotion.

Marketing Manager and Consultant, Weldon High Performance · Weldon PumpJun 2009 – Jan 2014 · 4 yrs 8 mos

Championed, directed, and managed all marketing for Weldon High Performance, including print, web, and email campaigns. Served as the media/PR liaison and brand ambassador at NHRA events, collaborating with Sales to create multi-year campaigns targeting motorsports product markets.

Advertising, Brand and Marketing Project Leader · ConsultantJan 2004 – Dec 2010 · 7 yrs
IT Project Manager / Web Experience Developer · Progressive InsuranceSep 2002 – Jan 2006 · 3 yrs 5 mos
Internet Creative Director and Project Manager · Flambeau, Inc.Jan 1999 – Dec 2001 · 3 yrs
Art Director · The Design EdgeJan 1997 – Jan 1999 · 2 yrs 1 mo
Art Director · ONLINE Publishing Company, Inc.Dec 1990 – Jan 1997 · 6 yrs 2 mos

Education

Bachelor of Arts, Major in Design and English · Case Western Reserve University, Cleveland, Ohio2030 – 2026

Certifications and awards

Certified Project Manager – PMLG2030 – 2026

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