I'm Vassiliki Pergamali, a senior graphic designer with over two decades of experience shaping brands through strategy, design, and storytelling. I specialize in branding, packaging, digital marketing, print production, and UI/UX across technology, finance, retail, hospitality, and culture, always aiming for clear visual language and measurable impact. I collaborate closely with clients and teams to translate objectives into compelling campaigns and lasting brand experiences, from concept through production and implementation in both physical and digital channels.

Vassiliki Pergamali

I'm Vassiliki Pergamali, a senior graphic designer with over two decades of experience shaping brands through strategy, design, and storytelling. I specialize in branding, packaging, digital marketing, print production, and UI/UX across technology, finance, retail, hospitality, and culture, always aiming for clear visual language and measurable impact. I collaborate closely with clients and teams to translate objectives into compelling campaigns and lasting brand experiences, from concept through production and implementation in both physical and digital channels.

Available to hire

I’m Vassiliki Pergamali, a senior graphic designer with over two decades of experience shaping brands through strategy, design, and storytelling. I specialize in branding, packaging, digital marketing, print production, and UI/UX across technology, finance, retail, hospitality, and culture, always aiming for clear visual language and measurable impact.

I collaborate closely with clients and teams to translate objectives into compelling campaigns and lasting brand experiences, from concept through production and implementation in both physical and digital channels.

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Language

English
Fluent
French
Advanced
Greek, Modern
Fluent

Work Experience

Senior Graphic Designer at Opis Printing House
February 20, 2025 - May 15, 2026
Collaborated directly with clients to identify branding objectives and deliver tailored print and visual communication solutions. Designed and produced a broad range of print materials, including business cards, marketing collateral, signage, and large-format graphics. Developed large-scale branded applications such as storefront decals, window graphics, and environmental branding installations. Redesigned and optimized technical and product labels to enhance readability, visual hierarchy, and brand presentation. Prepared production-ready artwork and ensured all deliverables met technical specifications for high-quality print execution. Worked closely with production teams to maintain design accuracy and consistency throughout printing and installation processes.
Creative Director at Key Pharmacy
January 1, 2023 - December 31, 2025
Managed weekly website updates, including homepage banners and visual assets, ensuring high-quality and brand-consistent presentation. Coordinated with external agencies and creative partners to develop and execute social media marketing campaigns. Collaborated with the COO to conceptualize and implement creative promotional solutions for retail and physical spaces. Maintained and evolved brand identity across advertising materials in alignment with industry-leading brand standards.
Graphic Designer at Western Union / Paylink
January 1, 2012 - December 31, 2024
Designed marketing materials including brochures, leaflets, digital signage, and in-store stands in line with Western Union brand guidelines and localized for the Greek market. Conducted quality control checks to ensure consistency and accuracy across all marketing assets. Updated and redesigned corporate stationery to align with evolving brand standards. Created service logos that maintained clear Paylink visibility while adhering to Western Union visual identity guidelines.
Art Director at E -Shop.gr S.A.
January 1, 2007 - December 31, 2022
Collaborated with Marketing Manager and COO to develop campaign strategies and define marketing objectives. Led the rebranding of the Innovator product line, including logo creation and packaging design for laptops, tablets, and peripherals. Designed and produced weekly and bi-weekly email newsletters and print marketing materials while maintaining brand consistency across digital and physical channels. Created digital advertising assets for Meta and Google Ads campaigns in multiple formats and sizes. Designed logos and branded visual assets for company services in alignment with corporate brand guidelines. Improved app UX/UI design to enhance usability and ensure cross-platform consistency and compliance with design standards. Developed print and large-format promotional materials, including retail advertisements, vehicle graphics, brochures, and leaflets.
Junior Art Director at I. Bostantzoglou S.A.
January 1, 2004 - December 31, 2007
Assisted in the design and production of BTL advertising materials for wineries, restaurants, and hospitality businesses. Created visual mockups, photo retouching, and print-ready artwork for wine labels, menus, and promotional materials. Designed branding and advertising assets for small businesses, including business cards, magazine advertisements, and marketing collateral. Collaborated on creative concepts and supported projects through all stages of the design process, from initial ideation to final print production. Gained hands-on experience in print design, prepress preparation, and production workflows within a boutique advertising agency environment.

Education

DTP Graphic Design at Cambridge Proficiency / Sorbonne, 1er Degré
January 1, 2000 - January 1, 2002

Qualifications

Cambridge Proficiency
January 1, 2000 - January 1, 2002

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Other, Travel & Hospitality, Financial Services