I am a senior graphic designer with over 20 years of experience creating meaningful visual identities and impactful marketing campaigns. Art and design, in all their forms, are my way of understanding the world, and I am always eager to learn new skills and take on new challenges. I thrive at the intersection of strategy and hands-on execution, delivering cohesive brand experiences across digital and print media. I believe in collaboration, curiosity, and continuous growth as the core drivers of creative success. I enjoy working with cross-functional teams to craft campaigns that resonate with audiences and elevate brands. My approach blends thoughtful concepting with meticulous craft—from logo systems and identities to UX/UI refinements and print collateral—always aiming for consistency, clarity, and impact.

Vassiliki Pergamali

I am a senior graphic designer with over 20 years of experience creating meaningful visual identities and impactful marketing campaigns. Art and design, in all their forms, are my way of understanding the world, and I am always eager to learn new skills and take on new challenges. I thrive at the intersection of strategy and hands-on execution, delivering cohesive brand experiences across digital and print media. I believe in collaboration, curiosity, and continuous growth as the core drivers of creative success. I enjoy working with cross-functional teams to craft campaigns that resonate with audiences and elevate brands. My approach blends thoughtful concepting with meticulous craft—from logo systems and identities to UX/UI refinements and print collateral—always aiming for consistency, clarity, and impact.

Available to hire

I am a senior graphic designer with over 20 years of experience creating meaningful visual identities and impactful marketing campaigns. Art and design, in all their forms, are my way of understanding the world, and I am always eager to learn new skills and take on new challenges. I thrive at the intersection of strategy and hands-on execution, delivering cohesive brand experiences across digital and print media. I believe in collaboration, curiosity, and continuous growth as the core drivers of creative success.

I enjoy working with cross-functional teams to craft campaigns that resonate with audiences and elevate brands. My approach blends thoughtful concepting with meticulous craft—from logo systems and identities to UX/UI refinements and print collateral—always aiming for consistency, clarity, and impact.

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Language

English
Fluent

Work Experience

Graphic Designer at Key Pharmacy
January 1, 2023 - January 1, 2025
Graphic Designer at Key Pharmacy in Athens. Responsibilities included updating the website weekly with banners and maintaining high-quality imagery, collaborating with external experts to produce impactful campaigns across social media, consulting with the Chief Operations Officer to craft creative solutions for in-store promotions, and recreating the brand identity to ensure consistency across advertising with leading brands in the field.
Graphic Designer at Paylink
January 1, 2012 - January 1, 2024
External contractor for Paylink, the principal representative of Western Union in Greece. Designed marketing materials (brochures, leaflets, digital screens, stands) per the Western Union brand playbook, performed quality control, redesigned stationery per brand updates, and created service logos to maintain distinct visibility within WU guidelines.
Art Director at E-Shop.gr S.A.
January 1, 2007 - January 1, 2022
Art Director responsible for strategic campaign planning, brand redesigns, newsletters, weekly ads, service logos, and UX/print collateral. Led the redesign of the Innovator brand, oversaw cross-channel campaigns (print and digital), and contributed to UX improvements and promotional materials for physical stores and trucks.
Junior Art at I. Bostantzoglou S.A.
January 1, 2004 - January 1, 2007
Junior Art role focusing on mockups, photographic corrections, and advertising solutions for small businesses. Gained hands-on experience across all stages of the creative process, from concept to printed material.

Education

DTP Graphic Design at Cambridge Proficiency / Sorbonne, 1er Degré
January 1, 2000 - January 1, 2002

Qualifications

Cambridge Proficiency
January 1, 2000 - January 1, 2002

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Other