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Hi, I'm Vassiliki Pergamali, a Senior Brand & Graphic Designer with over 20 years of experience shaping brands through identity systems, packaging, digital marketing, and retail campaigns across technology, finance, retail, hospitality, and culture. I love turning strategy into visual storytelling, collaborating with clients and cross-functional teams to deliver polished, production-ready artwork and scalable brand experiences—from storefront graphics to UI/UX touchpoints—while maintaining brand integrity and attention to detail.…Hi, I'm Vassiliki Pergamali, a Senior Brand & Graphic Designer with over 20 years of experience shaping brands through identity systems, packaging, digital marketing, and retail campaigns across technology, finance, retail, hospitality, and culture. I love turning strategy into visual storytelling, collaborating with clients and cross-functional teams to deliver polished, production-ready artwork and scalable brand experiences—from storefront graphics to UI/UX touchpoints—while maintaining brand integrity and attention to detail.

Vassiliki Pergamali

Graphic Designer, Brand Designer, Designer, +2

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Hi, I'm Vassiliki Pergamali, a Senior Brand & Graphic Designer with over 20 years of experience shaping brands through identity systems, packaging, digital marketing, and retail campaigns across technology, finance, retail, hospitality, and culture. I love turning strategy into visual storytelling, collaborating with clients and cross-functional teams to deliver polished, production-ready artwork and scalable brand experiences—from storefront graphics to UI/UX touchpoints—while maintaining brand integrity and attention to detail.…Hi, I'm Vassiliki Pergamali, a Senior Brand & Graphic Designer with over 20 years of experience shaping brands through identity systems, packaging, digital marketing, and retail campaigns across technology, finance, retail, hospitality, and culture. I love turning strategy into visual storytelling, collaborating with clients and cross-functional teams to deliver polished, production-ready artwork and scalable brand experiences—from storefront graphics to UI/UX touchpoints—while maintaining brand integrity and attention to detail.

Available to hire

Hi, I’m Vassiliki Pergamali, a Senior Brand & Graphic Designer with over 20 years of experience shaping brands through identity systems, packaging, digital marketing, and retail campaigns across technology, finance, retail, hospitality, and culture.

I love turning strategy into visual storytelling, collaborating with clients and cross-functional teams to deliver polished, production-ready artwork and scalable brand experiences—from storefront graphics to UI/UX touchpoints—while maintaining brand integrity and attention to detail.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Greek, Modern

Fluent

English

Fluent

French

Advanced

Work Experience

Senior Graphic Designer at Opsis Printing House

January 1, 2025 - January 1, 2026

Collaborated directly with clients to identify branding objectives and deliver tailored print and visual communication solutions. Designed and produced a broad range of print materials including business cards, marketing collateral, signage, and large-format graphics. Developed large-scale branded applications such as storefront decals, window graphics, and environmental branding installations. Redesigned and optimized technical and product labels to enhance readability, visual hierarchy, and brand presentation. Prepared production-ready artwork and ensured all deliverables met technical specifications for high-quality print execution. Worked closely with production teams to maintain design accuracy and consistency throughout printing and installation processes.

Creative Director at Key Pharmacy

January 1, 2023 - January 1, 2025

Managed weekly website updates, including homepage banners and visual assets, ensuring high-quality and brand-consistent presentation. Coordinated with external agencies and creative partners to develop and execute social media marketing campaigns. Collaborated with the COO to conceptualize and implement creative promotional solutions for retail and physical spaces. Maintained and evolved brand identity across advertising materials in alignment with industry-leading brand standards.

Graphic Designer at Western Union / Paylink

January 1, 2012 - January 1, 2024

Designed marketing materials including brochures, leaflets, digital signage, and in-store stands in line with Western Union brand guidelines and localized for the Greek market. Conducted quality control checks to ensure consistency and accuracy across all marketing assets. Updated and redesigned corporate stationery to align with evolving brand standards. Created service logos that maintained clear Paylink visibility while adhering to Western Union visual identity guidelines.

Art Director at E-Shop.gr S.A.

January 1, 2007 - January 1, 2022

Collaborated with Marketing Manager and COO to develop campaign strategies and define marketing objectives. Led the rebranding of the 'Innovator' product line, including logo creation and packaging design for laptops, tablets, and peripherals. Designed and produced weekly and bi-weekly email newsletters and print marketing materials while maintaining brand consistency across digital and physical channels. Created digital advertising assets for Meta and Google Ads campaigns in multiple formats and sizes. Designed logos and branded visual assets for company services in alignment with corporate brand guidelines. Improved app UX/UI design to enhance usability and ensure cross-platform consistency and compliance with design standards. Developed print and large-format promotional materials, including retail advertisements, vehicle graphics, brochures, and leaflets.

Junior Art Director at I. Bostantzoglou S.A.

January 1, 2004 - January 1, 2007

Assisted in the design and production of BTL advertising materials for wineries, restaurants, and hospitality businesses. Created visual mockups, photo retouching, and print-ready artwork for wine labels, menus, and promotional materials. Designed branding and advertising assets for small businesses, including business cards, magazine advertisements, and marketing collateral. Collaborated on creative concepts and supported projects through all stages of the design process, from initial ideation to final print production. Gained hands-on experience in print design, prepress preparation, and production workflows within a boutique advertising agency environment.