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Lacey Dokes is a multidisciplinary creative designer and marketing strategist with 15+ years of experience. She’s detail-oriented and skilled in branding, creative direction, social media strategy, and video production—passionate about crafting impactful visuals that strengthen brand identity and boost user engagement. Her work spans creative campaigns, short-form concept and instructional video, motion graphics, educational content, brand storytelling, community engagement, and viral content ideas—paired with community management (Threads/IG), trend forecasting, and performance-driven digital marketing including U2C/affiliate marketing.…Lacey Dokes is a multidisciplinary creative designer and marketing strategist with 15+ years of experience. She’s detail-oriented and skilled in branding, creative direction, social media strategy, and video production—passionate about crafting impactful visuals that strengthen brand identity and boost user engagement. Her work spans creative campaigns, short-form concept and instructional video, motion graphics, educational content, brand storytelling, community engagement, and viral content ideas—paired with community management (Threads/IG), trend forecasting, and performance-driven digital marketing including U2C/affiliate marketing.

Lacey Dokes

Art Director, Creative Director, Brand Strategist, +3

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Lacey Dokes is a multidisciplinary creative designer and marketing strategist with 15+ years of experience. She’s detail-oriented and skilled in branding, creative direction, social media strategy, and video production—passionate about crafting impactful visuals that strengthen brand identity and boost user engagement. Her work spans creative campaigns, short-form concept and instructional video, motion graphics, educational content, brand storytelling, community engagement, and viral content ideas—paired with community management (Threads/IG), trend forecasting, and performance-driven digital marketing including U2C/affiliate marketing.…Lacey Dokes is a multidisciplinary creative designer and marketing strategist with 15+ years of experience. She’s detail-oriented and skilled in branding, creative direction, social media strategy, and video production—passionate about crafting impactful visuals that strengthen brand identity and boost user engagement. Her work spans creative campaigns, short-form concept and instructional video, motion graphics, educational content, brand storytelling, community engagement, and viral content ideas—paired with community management (Threads/IG), trend forecasting, and performance-driven digital marketing including U2C/affiliate marketing.

Available to hire

Lacey Dokes is a multidisciplinary creative designer and marketing strategist with 15+ years of experience. She’s detail-oriented and skilled in branding, creative direction, social media strategy, and video production—passionate about crafting impactful visuals that strengthen brand identity and boost user engagement.

Her work spans creative campaigns, short-form concept and instructional video, motion graphics, educational content, brand storytelling, community engagement, and viral content ideas—paired with community management (Threads/IG), trend forecasting, and performance-driven digital marketing including U2C/affiliate marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Brand Voice/Content Strategist & Community Manager at The Lesbian/LGBTQ+ Lifestyle & Media Brand (name not provided)

January 1, 2018 - Present

Developed and led a culture-driven lifestyle and media brand centered on authentic storytelling, community, entertainment, and social connection. Created and executed original content strategies across social media, including relatable lifestyle posts, discussion-based content, cultural commentary, and audience-driven storytelling. Researched timely topics and audience interests to develop podcast episodes and social content with strong engagement potential. Produced and hosted podcast conversations around relationships, dating, identity, lifestyle, and culturally relevant issues and also designed formats to encourage discussion and participation. Created recurring themed content kit concepts based on dating, relationship, and friendship experiences, and curated social experiences and live events to bring online audiences into real-world community spaces. Managed community engagement by responding to audience conversations, encouraging participation, generating discussion topics from

Brand Voice/Content Strategist & Community Manager (Social Media) at Lesbians Out Loud

January 1, 2018 - January 1, 2022

Developed and led a culture-driven lifestyle and media brand centered on authentic storytelling, community, entertainment, and social connection. Created and executed original content strategies across social media, including comedians kits, relatable lifestyle content, discussion-based posts, cultural commentary, and audience-driven storytelling. Researched timely topics and audience interests to support podcast episodes and social content with strong engagement potential. Developed a distinctive brand voice designed to feel conversational, bold, humorous, relatable, and culturally relevant. Produced and hosted podcast conversations on relationships, dating, identity, lifestyle, community issues, and culturally relevant or controversial topics intended to encourage discussion and audience participation. Curated social experiences and live events to bring online audiences into real-world community spaces; conceptualized mixers, social clubs, networking events, nightlife activations,

Creative Marketing Director

January 1, 2018 - Present

Builds original lifestyle/brand concepts from idea to launch, including visual identity and brand guidelines. Designs apparel collections and product packaging, and produces promotional photography and product mockups. Creates cohesive, storytelling-driven content and short-form video campaigns across multiple social platforms. Leads visual content strategy and production for campaigns including UGC/social content creation, instructional and educational short-form concepts, motion graphics, and brand story assets. Develops platform-optimized deliverables such as Instagram carousels, Stories, Reels graphics, presentations, flyers, ads, website graphics, and branded templates, ensuring consistent typography/color/message across channels. Uses design tooling and workflows (e.g., Canva SaaS environment, CapCut, Higgfield, Heygen, OpenArt) and supports AI-assisted content workflows for faster ideation, adaptation, and production.

Creative Director / Visual Design & Marketing

January 1, 2016 - January 1, 2022

Built an original lifestyle brand end-to-end (concept to launch), creating the visual identity and brand guidelines. Designed apparel collections and product packaging, produced promotional product photography and mockups, and created story-driven marketing assets. Produced high-performing short-form video content from concept through editing. Developed engagement-focused visual storytelling campaigns across multiple social platforms. Supported product design by turning original artwork into apparel, accessories, home décor, and lifestyle products. Created cohesive multi-channel campaigns across social media, websites, email marketing, and print, and built platform-optimized content (Instagram carousels, Stories, Reels graphics, presentations, promotional flyers, ads, website graphics, and branded templates). Used Canva’s SaaS design environment to organize, edit, resize, and repurpose assets for different campaigns and objectives. Directed branding and messaging themes for promoti

Visual Designer & Social Media Manager / AI Specialist at University of Houston Downtown

January 1, 2016 - January 1, 2018

Created engaging original high-engagement video through storytelling and relatability. Built multimedia marketing assets for social media, e-commerce, digital campaigns, and brand launches using Canva and other cloud-based creative platforms. Produced platform-optimized content including Instagram carousels, Stories, Reels graphics, presentations, promotional flyers, advertisements, website graphics, and branded templates—ensuring consistent typography, color systems, messaging, and brand identity across channels. Incorporated AI-assisted creative tools for ideation, visual ideation, copy development, content adaptation, and faster campaign production. Managed multiple concurrent creative projects from initial concept and design through revisions and final digital delivery.