Lachezar Dobrev
I'm a marketing student with hands-on experience in market research and affiliate marketing. I’m passionate about digital business, innovation, and strategic marketing, and I love turning data into actionable insights.
About
I’m a marketing student with hands-on experience in market research and affiliate marketing. I’m passionate about digital business, innovation, and strategic marketing, and I love turning data into actionable insights.
Currently I study at the University of National and World Economy in Sofia, and I have completed internships across market analysis and affiliate campaigns. I’m eager to apply my analytical mindset and collaborative spirit to help brands grow.
- Joined June 2026
Skills· 1
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Education
- Retail
More experts in Sofia, Bulgaria
Work experience
Supported the acquisition and onboarding of new affiliates, including communication, deals setup, and tracking link creation. One assigned affiliate became a Top 3 profit contributor within a month. Assisted in optimizing affiliate campaigns, identifying top-performing partners, and suggesting improvements to increase conversion rates. Monitored affiliate performance and KPIs via dashboards and reporting tools (FTDs, NGR, retention, ROI).
Analysis of data on international market trends. Produced detailed reports and visualizations (graphs, tables, presentations) to present results to management. Worked with various data analysis software tools such as Excel.
Education
Certifications and awards
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