Lachlan is a seasoned Growth Marketing Consultant and strategic leader with a career defined by driving commercial excellence across the facilities, industrial, and utilities sectors. Currently, he provides specialist growth marketing services to a diverse portfolio of clients, with a primary focus on scaling market presence for the Detection Services Group and Pipeline Inspection and Assessment (PIA). With over 20 years of experience, Lachlan’s expertise bridges the gap between high-level strategy and technical execution. His background includes significant tenure in Commercial Director roles and the publishing industry, providing him with a unique perspective on brand storytelling, revenue operations, and complex stakeholder management. Core Expertise Fractional Growth Leadership: Developing and executing global marketing frameworks that align with long-term business objectives. Performance Marketing: Leveraging data-driven activities to expand market share and optimize ROI. Commercial Strategy: Drawing on his background as a Commercial Director to oversee sales and marketing integration and daily operational functions. Content & Network Scaling: Building international content strategies and managing global partner networks to ensure a consistent, high-impact market voice. Lachlan remains committed to delivering measurable results, utilizing his deep industry knowledge to help industrial and utility-focused businesses navigate competitive landscapes and achieve sustainable growth.

Lachlan Oakley

Lachlan is a seasoned Growth Marketing Consultant and strategic leader with a career defined by driving commercial excellence across the facilities, industrial, and utilities sectors. Currently, he provides specialist growth marketing services to a diverse portfolio of clients, with a primary focus on scaling market presence for the Detection Services Group and Pipeline Inspection and Assessment (PIA). With over 20 years of experience, Lachlan’s expertise bridges the gap between high-level strategy and technical execution. His background includes significant tenure in Commercial Director roles and the publishing industry, providing him with a unique perspective on brand storytelling, revenue operations, and complex stakeholder management. Core Expertise Fractional Growth Leadership: Developing and executing global marketing frameworks that align with long-term business objectives. Performance Marketing: Leveraging data-driven activities to expand market share and optimize ROI. Commercial Strategy: Drawing on his background as a Commercial Director to oversee sales and marketing integration and daily operational functions. Content & Network Scaling: Building international content strategies and managing global partner networks to ensure a consistent, high-impact market voice. Lachlan remains committed to delivering measurable results, utilizing his deep industry knowledge to help industrial and utility-focused businesses navigate competitive landscapes and achieve sustainable growth.

Available to hire

Lachlan is a seasoned Growth Marketing Consultant and strategic leader with a career defined by driving commercial excellence across the facilities, industrial, and utilities sectors. Currently, he provides specialist growth marketing services to a diverse portfolio of clients, with a primary focus on scaling market presence for the Detection Services Group and Pipeline Inspection and Assessment (PIA).

With over 20 years of experience, Lachlan’s expertise bridges the gap between high-level strategy and technical execution. His background includes significant tenure in Commercial Director roles and the publishing industry, providing him with a unique perspective on brand storytelling, revenue operations, and complex stakeholder management.

Core Expertise
Fractional Growth Leadership: Developing and executing global marketing frameworks that align with long-term business objectives.

Performance Marketing: Leveraging data-driven activities to expand market share and optimize ROI.

Commercial Strategy: Drawing on his background as a Commercial Director to oversee sales and marketing integration and daily operational functions.

Content & Network Scaling: Building international content strategies and managing global partner networks to ensure a consistent, high-impact market voice.

Lachlan remains committed to delivering measurable results, utilizing his deep industry knowledge to help industrial and utility-focused businesses navigate competitive landscapes and achieve sustainable growth.

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Language

English
Fluent

Work Experience

Fractional Head of Growth Strategy at Pivot Analytics
January 1, 2023 - June 1, 2023
Directed the end-to-end growth engine for a premier data analytics consultancy. Tasked with driving market adoption for next-generation BI platforms (ThoughtSpot & Snowflake), owning the revenue cycle from high-level digital strategy and lead generation to final client acquisition. Full-Funnel Revenue Ownership: Architected and executed a comprehensive growth strategy encompassing SEO, SEM, and paid social, delivering a consistent pipeline of high-intent leads for complex AI and data analytics solutions. HubSpot ecosystem optimization and multi-channel demand generation.
Digital Marketing Manager at Psychwire
January 1, 2023 - June 1, 2023
Strategic overview of global digital growth and promotional engine for a world-leading EdTech platform. Managed the end-to-end marketing lifecycle for a portfolio of 25+ specialized professional courses, executing high-volume campaigns across North America, Europe, and APAC to drive international enrollment and brand authority.
Director, Growth & Strategy at Eight Mile Media
March 1, 2018 - Present
Boutique growth consultancy specializing in high-impact marketing strategies and full-stack digital execution for B2B and tech industries. Provides fractional growth programs and end-to-end growth engine development for diverse sectors; leads a cross-functional team in strategy, content, and performance marketing. Owned end-to-end growth framework and ROI optimization across campaigns; responsible for client acquisition and retention.
Director, Strategic Leadership & P&L at Niche Media
March 1, 2015 - June 30, 2022
Managed full P&L and multi-brand growth, aligning marketing strategies with financial targets and client outcomes.

Education

VCE at St Leonard's College
January 11, 2030 - February 26, 2026
Diploma of Social Science – Justice at Swinburne University of Technology
January 11, 2030 - February 26, 2026
Bachelor of Arts - Marketing and Recreation Management at Victoria University
January 11, 2030 - February 26, 2026
Bachelor of Arts - Marketing and Recreation Management at Victoria University
January 11, 2030 - February 26, 2026
Diploma of Social Science – Justice at Swinburne University of Technology
January 11, 2030 - February 26, 2026
Secondary Education at St Leonards College
January 11, 2030 - February 26, 2026

Qualifications

VCE
January 11, 2030 - February 26, 2026
Diploma of Social Science – Justice
January 11, 2030 - February 26, 2026
Bachelor of Arts - Marketing and Recreation Management
January 11, 2030 - February 26, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Manufacturing, Other, Education