Luis Alejandro Cuéllar Varona studied industrial engineering at the Pontificia Universidad Javeriana in Cali, Colombia, where he graduated in 2001. For 12 years, he worked in marketing, sales, and human resources at multinational and domestic companies, until 2009, when he discovered his life’s passion: photography. He began studying and practicing photography in Bogotá during his free time while working as a national sales manager for a Colombian company. In 2012, he decided to make a career change: he quit his job, sold everything he owned, and traveled to Paris to pursue his passion and start a new life. He studied at the SPEOS Paris Photography Institute, where he earned his professional photography diploma in 2013. After a few years of practice, he realized he needed to delve deeper into the study of art, and in 2016 he began studying Fine Arts at the École des Arts de la Sorbonne, where he earned his Bachelor’s degree in 2018 and his Master’s in Fine Arts in 2021. In 2021, he returned to his other passion: writing. He wrote his first unpublished book: Jano, the Search for Light. A work of fiction that blends photography and literary narrative. In late 2022, he began collaborating with the Franco-Latin American magazine Ojo Vulgar, where he has published several of his short stories. In 2025, he began his career as a filmmaker by self-producing his first short film, “Tres Veces Doce”, in collaboration with French artists; the film is currently making the festival circuit. He works as a professional photographer in Paris, primarily on portrait, editorial, and commercial assignments. His personal work focuses on the meaning of everyday life, its banality and naturalness; he is always in search of what he considers beauty: a deep connection with his soul through the numinous. He has published photography editorials in various magazines in France, England, Brazil, the United States, and Colombia. He has also held exhibitions in galleries and institutions throughout Paris.

Luis Alejandro Cuéllar Varona

Luis Alejandro Cuéllar Varona studied industrial engineering at the Pontificia Universidad Javeriana in Cali, Colombia, where he graduated in 2001. For 12 years, he worked in marketing, sales, and human resources at multinational and domestic companies, until 2009, when he discovered his life’s passion: photography. He began studying and practicing photography in Bogotá during his free time while working as a national sales manager for a Colombian company. In 2012, he decided to make a career change: he quit his job, sold everything he owned, and traveled to Paris to pursue his passion and start a new life. He studied at the SPEOS Paris Photography Institute, where he earned his professional photography diploma in 2013. After a few years of practice, he realized he needed to delve deeper into the study of art, and in 2016 he began studying Fine Arts at the École des Arts de la Sorbonne, where he earned his Bachelor’s degree in 2018 and his Master’s in Fine Arts in 2021. In 2021, he returned to his other passion: writing. He wrote his first unpublished book: Jano, the Search for Light. A work of fiction that blends photography and literary narrative. In late 2022, he began collaborating with the Franco-Latin American magazine Ojo Vulgar, where he has published several of his short stories. In 2025, he began his career as a filmmaker by self-producing his first short film, “Tres Veces Doce”, in collaboration with French artists; the film is currently making the festival circuit. He works as a professional photographer in Paris, primarily on portrait, editorial, and commercial assignments. His personal work focuses on the meaning of everyday life, its banality and naturalness; he is always in search of what he considers beauty: a deep connection with his soul through the numinous. He has published photography editorials in various magazines in France, England, Brazil, the United States, and Colombia. He has also held exhibitions in galleries and institutions throughout Paris.

Available to hire

Luis Alejandro Cuéllar Varona studied industrial engineering at the Pontificia Universidad Javeriana in Cali, Colombia, where he graduated in 2001. For 12 years, he worked in marketing, sales, and human resources at multinational and domestic companies, until 2009, when he discovered his life’s passion: photography. He began studying and practicing photography in Bogotá during his free time while working as a national sales manager for a Colombian company.

In 2012, he decided to make a career change: he quit his job, sold everything he owned, and traveled to Paris to pursue his passion and start a new life. He studied at the SPEOS Paris Photography Institute, where he earned his professional photography diploma in 2013. After a few years of practice, he realized he needed to delve deeper into the study of art, and in 2016 he began studying Fine Arts at the École des Arts de la Sorbonne, where he earned his Bachelor’s degree in 2018 and his Master’s in Fine Arts in 2021.

In 2021, he returned to his other passion: writing. He wrote his first unpublished book: Jano, the Search for Light. A work of fiction that blends photography and literary narrative. In late 2022, he began collaborating with the Franco-Latin American magazine Ojo Vulgar, where he has published several of his short stories.

In 2025, he began his career as a filmmaker by self-producing his first short film, “Tres Veces Doce”, in collaboration with French artists; the film is currently making the festival circuit.

He works as a professional photographer in Paris, primarily on portrait, editorial, and commercial assignments. His personal work focuses on the meaning of everyday life, its banality and naturalness; he is always in search of what he considers beauty: a deep connection with his soul through the numinous.

He has published photography editorials in various magazines in France, England, Brazil, the United States, and Colombia. He has also held exhibitions in galleries and institutions throughout Paris.

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Language

Spanish; Castilian
Fluent
French
Fluent
English
Fluent

Work Experience

Photographer/Writer at Self-employed / Photographer & Writer
September 1, 2012 - Present
Photographer and writer based in Paris; manages photography practice and portfolio, with ongoing writing projects.
Formateur en photographie at Atypic Photo
July 1, 2018 - Present
Photography trainer/teacher providing instruction in photography.
Vendeur Dxo One (appareil photo) at DXO
April 1, 2017 - December 1, 2017
Sales role for Dxo One camera products.
Gérant National de Ventes at Spazio W
April 1, 2008 - March 1, 2012
National Sales Manager overseeing sales efforts.
Consultant certifié at BETESA / Thuoper
May 1, 2009 - August 1, 2013
Certified consultant ( BETESA ), providing advisory services.
Directeur National des Ventes at Agricola Himalaya
January 1, 2005 - January 1, 2008
National Sales Director for Bogotá, Colombia.
Key Account Manager at Quala
January 1, 2004 - August 1, 2004
Key accounts management in Bogotá, Colombia.
Exécutif de Ventes at Gillette
November 1, 2002 - December 1, 2003
Sales Executive for Cartagena, Colombia.
Coordonnateur national du marketing pour les petits magasins de détail at Gillette
November 1, 2000 - August 1, 2001
National marketing coordinator for small retail outlets.
Assistant Marketing at Gillette
July 1, 2000 - October 1, 2000
Marketing assistant in Cali, Colombia.
Stagiaire at Colgate Palmolive - Cali
July 1, 2000 - October 1, 2000
Intern supporting marketing activities and campaigns.
Photographer/Writer at Lacuellar
January 1, 2012 - Present
Photography Professor at Atypic Photo
July 1, 2018 - Present
DxoOne seller at DXO
April 1, 2017 - December 1, 2017
National Sales Manager at Spazio W.
March 1, 2000 - March 1, 2012
BTSA Certified Consultant at Thuoper
April 1, 2008 - July 1, 2012
National Sales Director at Agricola Himalaya
January 1, 2005 - March 1, 2008
Key Account Manager at Quala Colombia
January 1, 2004 - August 1, 2004
Sales Executive at Gillette
November 1, 2002 - December 1, 2003
National Retail Marketing Coordinator at Gillette
September 1, 2001 - October 1, 2002
Marketing Assistant at Gillette
November 1, 2000 - August 1, 2001

Education

M2 Arts Plastiques at Ecole des arts de la Sorbonne Paris 1, Paris
January 1, 2021 - March 31, 2026
L3 Arts Plastiques at Ecole des arts de la Sorbonne Paris 1, Paris
January 1, 2018 - March 31, 2026
Photographe Professionnel at Speos Photo & Video School, Paris
January 1, 2013 - March 31, 2026
Spécialisation dans la négociation et relations internationales at Universidad de Los Andes, Bogotá, Colombie
January 1, 2006 - March 31, 2026
Ingénieur Industriel at Pontificia Universidad Javeriana, Cali, Colombie
January 1, 2001 - March 31, 2026
Master of Fine Arts at Ecole des Arts de la Sorbonne, Paris
January 11, 2030 - January 1, 2021
Bachelor of Fine Arts at Ecole des arts de la Sorbonne, Paris
January 11, 2030 - January 1, 2018
Professional Photography at Speos Photo & Video School, Paris
January 11, 2030 - January 1, 2013
BTSA Certification (Benziger Thinking Styles Assessment) at Bogotá
January 11, 2030 - January 1, 2009
Negotiation & International Relations at Universidad de Los Andes, Bogotá, Colombia
January 11, 2030 - January 1, 2006
Industrial Engineering at Pontificia Universidad Javeriana, Cali, Colombia
January 11, 2030 - January 1, 2001

Qualifications

Word, Excel, Powerpoint, Photoshop, Lightroom, Premiere Pro proficiency
January 11, 2030 - March 31, 2026
BTSA Certification (Benziger Thinking Styles Assessment)
January 1, 2009 - April 2, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Other, Manufacturing, Retail, Consumer Goods