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Product Designer with 5 years of diverse industry experience, delivering exceptional user-centric designs across a range of products and platforms. Throughout my career, I've had the privilege of working across various industries, including fintech, e-commerce, and SAAS,B2B honing my skills in creating intuitive and engaging user experiences. From leading the design of user-friendly fintech applications to spearheading the development of seamless B2B features, I've consistently driven higher conversion rates and enhanced user satisfaction. With a solid foundation in Computer Software Engineering and proficiency in tools like Figma, I bring a unique blend of technical expertise and design acumen to every project. I thrive on leveraging user feedback and data analytics to continuously refine and optimize designs, ensuring they align perfectly with both user needs and business objectives.…Product Designer with 5 years of diverse industry experience, delivering exceptional user-centric designs across a range of products and platforms. Throughout my career, I've had the privilege of working across various industries, including fintech, e-commerce, and SAAS,B2B honing my skills in creating intuitive and engaging user experiences. From leading the design of user-friendly fintech applications to spearheading the development of seamless B2B features, I've consistently driven higher conversion rates and enhanced user satisfaction. With a solid foundation in Computer Software Engineering and proficiency in tools like Figma, I bring a unique blend of technical expertise and design acumen to every project. I thrive on leveraging user feedback and data analytics to continuously refine and optimize designs, ensuring they align perfectly with both user needs and business objectives.

Laeeqa Gaffar

Designer, Product Designer, UI Designer, +5

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Product Designer with 5 years of diverse industry experience, delivering exceptional user-centric designs across a range of products and platforms. Throughout my career, I've had the privilege of working across various industries, including fintech, e-commerce, and SAAS,B2B honing my skills in creating intuitive and engaging user experiences. From leading the design of user-friendly fintech applications to spearheading the development of seamless B2B features, I've consistently driven higher conversion rates and enhanced user satisfaction. With a solid foundation in Computer Software Engineering and proficiency in tools like Figma, I bring a unique blend of technical expertise and design acumen to every project. I thrive on leveraging user feedback and data analytics to continuously refine and optimize designs, ensuring they align perfectly with both user needs and business objectives.…Product Designer with 5 years of diverse industry experience, delivering exceptional user-centric designs across a range of products and platforms. Throughout my career, I've had the privilege of working across various industries, including fintech, e-commerce, and SAAS,B2B honing my skills in creating intuitive and engaging user experiences. From leading the design of user-friendly fintech applications to spearheading the development of seamless B2B features, I've consistently driven higher conversion rates and enhanced user satisfaction. With a solid foundation in Computer Software Engineering and proficiency in tools like Figma, I bring a unique blend of technical expertise and design acumen to every project. I thrive on leveraging user feedback and data analytics to continuously refine and optimize designs, ensuring they align perfectly with both user needs and business objectives.

Available to hire

Product Designer with 5 years of diverse industry experience, delivering exceptional user-centric designs across a range of products and platforms.

Throughout my career, I’ve had the privilege of working across various industries, including fintech, e-commerce, and SAAS,B2B honing my skills in creating intuitive and engaging user experiences. From leading the design of user-friendly fintech applications to spearheading the development of seamless B2B features, I’ve consistently driven higher conversion rates and enhanced user satisfaction.

With a solid foundation in Computer Software Engineering and proficiency in tools like Figma, I bring a unique blend of technical expertise and design acumen to every project. I thrive on leveraging user feedback and data analytics to continuously refine and optimize designs, ensuring they align perfectly with both user needs and business objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior User Experience Designer at Must fintech

June 20, 2022 - June 20, 2022

Led the design team to develop a new version of the application, addressing social and environmental issues. Conducted user research to inform design decisions and collaborated with product and engineering to ensure a cohesive user experience.

Senior User Experience Designer at Now-U

January 20, 2024 - October 30, 2025

Led the design team to develop a new version of the application, addressing social and environmental issues.

Volunteer at Shaukat Khanum Memorial Cancer Hospital and Research Centre

February 20, 2021 - February 20, 2021

Supported UX research and communications initiatives as part of a remote volunteer role, collaborating with cross-functional teams to improve patient-facing tools.

Senior User Experience Designer at Now-U

January 1, 2024 - November 12, 2025

Led the design efforts for Now-U to develop a new version of the app, addressing social and environmental issues. Conducted user research to uncover needs, behaviors, and pain points. Contributed to the development and maintenance of a cohesive design system ensuring consistency across product interfaces. Collaborated with product managers, developers, and stakeholders to understand requirements, constraints, and goals. Implemented intuitive features to improve user engagement and streamline processes. Employed data-driven design optimization using user feedback and analytics to improve conversion rates and retention.

Senior User Experience Designer at Developers Core

July 1, 2022 - November 12, 2025

Led the design team to develop a new version of the application, focusing on addressing social and environmental issues. Conducted user research to gain insights into user needs and pain points. Contributed to building and maintaining a cohesive design system across interfaces. Collaborated with cross-functional teams to understand requirements, constraints, and goals. Drove innovative feature implementation to boost user engagement and streamline workflows. Used data-driven insights to optimise the user experience and improve retention.

Senior User Experience Designer at Must Fintech

June 1, 2022 - June 1, 2022

Led UX research and design in fintech projects; conducted information architecture, prototyping, and usability testing. Designed UI for B2B Maple HR and the mSquare Payment Method Application, focusing on usability and security. Improved user engagement and satisfaction through intuitive interfaces and design system improvements. Conducted research and testing for NatureBook to enhance photo-based plant and animal identification experiences.

User Experience Designer at Devsinc

June 1, 2021 - June 1, 2021

Contributed to the design of fintech and SaaS products; created prototypes and wireframes, conducted usability testing, and performed information architecture work. Collaborated with product managers and developers to embed UX principles in product development, resulting in improved usability and engagement.

Research Volunteer at Shaukat Khanum Memorial Cancer Hospital and Research Centre

February 1, 2021 - February 1, 2021

Volunteer researcher supporting Covid vaccine research initiatives, collaborating with researchers to support data gathering and user-focused insights when applicable.

Senior User Experience Designer at Shaukat Khanum Memorial Cancer Hospital and Research Centre

January 1, 2024 - Present

Led the design team to develop a new version of the application, addressing social and environmental issues; conducted in-depth user research; contributed to the development and maintenance of a cohesive design system; collaborated with product managers, developers, and stakeholders; ensured accessibility and compliance; mentored junior designers; enhanced user engagement and satisfaction.

Senior User Experience Designer at Must Fintech

July 1, 2021 - June 30, 2022

Led the design of user-centric fintech applications, improved user engagement, and contributed to the company’s digital transformation; created innovative, intuitive designs for complex financial services; conducted user research and data analysis; developed and maintained a cohesive design system; cross-functional collaboration; ensured accessibility.

Senior User Experience Designer at Now-U

July 1, 2019 - June 30, 2021

Led UX design initiatives for a new non-profit organization; conducted user research to gain insights into needs and behaviors; contributed to cohesive design systems; collaborated with product managers, developers, and stakeholders to ensure usability across platforms.

Research Volunteer at Covid Vaccine Research

December 1, 2020 - February 28, 2021

Participated in vaccine research activities; assisted with preparing user-facing materials and study communications; supported remote research efforts.