Lahiru Madusanka Paranavithana

✔️ Collaborated with the Marketing team to enhance website and social media presence, aligning strategies to boost engagement and brand visibility. ✔️ Conducted research using tools like Hotjar, uncovering actionable insights from user interactions that informed key design decisions. ✔️ Revamped the landing page based on research findings, enhancing the domain search experience and reducing bounce rate through an optimized design. ✔️ Established a cohesive design language and developed guidelines, ensuring consistent branding across websites, social media, and other digital channels. ✔️ Contributed to the design system for a domain management SaaS application, promoting efficient, scalable design solutions.

✔️ Early member of the design team at Beta Launch, leading the entire design process for the Humanised Payroll application, leading to the development of the first MVP in six months. ✔️ Refined the product based on user feedback, securing the first ten customers within a month. ✔️ Demonstrated a strong commitment to maintaining design consistency by creating a Design System and managing design components seamlessly. ✔️ Successfully led a revamp of Beta Launch's corporate website, resulting in a reduction in bounce rate and a substantial increase in lead generation.