LAIBA CHAUDHARY
I’m Laiba Chaudhary, a home textiles product development and merchandising professional with 4+ years of experience bringing concepts to commercial launches.
About
I’m Laiba Chaudhary, a home textiles product development and merchandising professional with 4+ years of experience bringing concepts to commercial launches. I focus on trend and market research, print and colour development, and building collections that align with customer preferences and seasonal demand.
In my current role at IDEAS BY GUL AHMED, I manage the end-to-end product development process, from assortment planning and range development to analyzing sales performance and product demand. I also support digital merchandising and e-commerce with strong product presentation, product storytelling, and campaign shoot coordination—always collaborating closely with cross-functional teams to ensure the final product performs in the market.
- 4 years' experience
- Joined October 2026
Industry experience
- Consumer Goods
- Manufacturing
- Retail
- Education
- Wholesale & Distribution
Work experience· 5 roles
Lead end-to-end home textile product development from concept and trend research through commercial launch. Develop prints, color stories, and seasonal collections aligned with market trends, customer preferences, and business goals. Manage assortment planning and range development, balancing creative direction with commercial performance. Analyze competitor activity, sales performance, and product demand to identify opportunities and guide product decisions. Direct and coordinate creative development including campaign concepts, mood boards, styling, and product presentation, while also coordinating e-commerce and campaign photography to ensure effective digital merchandising imagery for website and social media.
Created a style guide featuring different designs for unstitched collection. Assisted with styling of apparel articles using innovative design techniques and supported studio workflow during the internship period.
Created a style guide for unstitched collection, developing different design ideas and variations. Worked on styling apparel articles using innovative design techniques as part of studio workflow.
Education· 6
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