I am Laiba Fatima, a final-year B.S. Graphic Design student at the University of Management and Technology, Lahore. I am developing a thesis project inspired by Arcane (League of Legends), exploring dystopian narratives where two sisters clash in a struggle of magic vs. science. This research reflects my passion for storytelling through design and my ability to merge creativity with strategy. Alongside academia, I have worked as a project-based designer for Moglee Studio in Pakistan and RN Production Firm in London. Balancing academic research with professional work has strengthened my adaptability, time management, and multi-project execution. I’ve helped startups increase brand recognition through strategic design and streamlined workflows to reduce production time. I’m proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, and Canva, and I excel at transforming concepts into visuals that deliver measurable results. I’m known for clear communication, audience analysis, and competitive research, ensuring every design aligns with brand identity and market trends. I focus on work that is distinctive, trend-setting, and impactful, and I adapt to client feedback to consistently meet or exceed expectations.

Laiba Fatima

I am Laiba Fatima, a final-year B.S. Graphic Design student at the University of Management and Technology, Lahore. I am developing a thesis project inspired by Arcane (League of Legends), exploring dystopian narratives where two sisters clash in a struggle of magic vs. science. This research reflects my passion for storytelling through design and my ability to merge creativity with strategy. Alongside academia, I have worked as a project-based designer for Moglee Studio in Pakistan and RN Production Firm in London. Balancing academic research with professional work has strengthened my adaptability, time management, and multi-project execution. I’ve helped startups increase brand recognition through strategic design and streamlined workflows to reduce production time. I’m proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, and Canva, and I excel at transforming concepts into visuals that deliver measurable results. I’m known for clear communication, audience analysis, and competitive research, ensuring every design aligns with brand identity and market trends. I focus on work that is distinctive, trend-setting, and impactful, and I adapt to client feedback to consistently meet or exceed expectations.

Available to hire

I am Laiba Fatima, a final-year B.S. Graphic Design student at the University of Management and Technology, Lahore. I am developing a thesis project inspired by Arcane (League of Legends), exploring dystopian narratives where two sisters clash in a struggle of magic vs. science. This research reflects my passion for storytelling through design and my ability to merge creativity with strategy.

Alongside academia, I have worked as a project-based designer for Moglee Studio in Pakistan and RN Production Firm in London. Balancing academic research with professional work has strengthened my adaptability, time management, and multi-project execution. I’ve helped startups increase brand recognition through strategic design and streamlined workflows to reduce production time. I’m proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, and Canva, and I excel at transforming concepts into visuals that deliver measurable results. I’m known for clear communication, audience analysis, and competitive research, ensuring every design aligns with brand identity and market trends. I focus on work that is distinctive, trend-setting, and impactful, and I adapt to client feedback to consistently meet or exceed expectations.

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Language

Urdu
Fluent
English
Fluent
Panjabi, Punjabi
Advanced
Arabic
Intermediate

Work Experience

Brand Designer at Moglee Studio
September 1, 2023 - Present
Developed cohesive branding strategies for diverse clients, increasing brand recall by 20%. Designed promotional materials and marketing assets, contributing to a 30% boost in campaign engagement. Managed project timelines and collaborated with cross-functional teams to meet tight deadlines effectively.
Graphic Designer at RN Production Firm
November 1, 2023 - Present
Delivered 2D graphic design solutions for digital campaigns, optimizing visuals to align with company goals. Produced visually impactful designs that increased customer retention by 15%.
Graphic Designer / Social Media Manager at Lethal Media
September 30, 2024 - September 13, 2025
Led the branding campaign for the Plutoverse event, enhancing audience participation by 25%. Designed event collateral including banners, posters, tickets, and standees, ensuring brand consistency. Managed social media platforms with content calendars and engaging visuals. Collaborated with event coordinators and marketing teams to create a unified visual narrative.
Concept Artist (Intern) at Narsun Studio
August 31, 2024 - September 13, 2025
Created original character and environment concepts, enhancing storytelling and visual appeal for multiple projects. Refined designs through collaborative feedback, ensuring alignment with project goals and audience expectations. Worked closely with developers to align visuals with gameplay and narrative.
Brand Designer at Moglee Studio
September 1, 2023 - Present
Developed cohesive branding strategies for diverse clients, increasing brand recall by 20% and contributing to promotional materials; managed project timelines and collaborated with cross-functional teams to meet tight deadlines.
Graphic Designer at RN Production Firm
November 1, 2023 - Present
Delivered 2D graphic design solutions for digital campaigns, optimizing visuals to align with company goals and increasing customer retention by 15%.
Graphic Designer / Social Media Manager at Lethal Media
September 1, 2024 - September 13, 2025
Led branding campaigns for PLUTO VERSE event, boosting audience participation by 25%; designed event collateral, managed social media platforms, and ensured consistent brand narrative across channels.
Concept Artist (Intern) at Narsun Studio
August 1, 2024 - September 13, 2025
Created original character and environment concepts; refined designs through collaborative feedback; worked with developers to align assets with gameplay and narrative.

Education

Bachelor’s in Graphic Design at University of Management and Technology, Lahore
January 11, 2030 - June 1, 2025
F.S.C. Pre-Medical at Punjab College
January 11, 2030 - September 13, 2025
Matriculation at Punjab College
January 11, 2030 - January 1, 2020
Bachelor of Science in Graphic Design at University of Management and Technology, Lahore
January 11, 2030 - June 1, 2025
F.Sc Pre-Medical at Punjab College, Lahore
January 11, 2030 - January 1, 2022
Matriculation (Pre-Medical) at KIPS School, Lahore
January 11, 2030 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education