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Hello! I'm Laiba Saad, an e-commerce operations specialist based in Karachi, Pakistan, with hands-on experience in Shopify store setup, product catalog management, and marketplace operations on Amazon Vendor Central and Walmart Seller Center. I thrive in optimizing product data, crafting SEO-friendly copy, and streamlining backend configurations to drive visibility and conversions.\n\nI've led end-to-end Shopify store builds, authored high-converting product descriptions, and conducted keyword research to improve organic rankings. My work blends data accuracy, responsive design sensibilities, and a collaborative approach to help US/UK brands scale their online presence.…Hello! I'm Laiba Saad, an e-commerce operations specialist based in Karachi, Pakistan, with hands-on experience in Shopify store setup, product catalog management, and marketplace operations on Amazon Vendor Central and Walmart Seller Center. I thrive in optimizing product data, crafting SEO-friendly copy, and streamlining backend configurations to drive visibility and conversions.\n\nI've led end-to-end Shopify store builds, authored high-converting product descriptions, and conducted keyword research to improve organic rankings. My work blends data accuracy, responsive design sensibilities, and a collaborative approach to help US/UK brands scale their online presence.

Laiba Saad

Copywriter, Web Designer, Content Creator, +2

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Hello! I'm Laiba Saad, an e-commerce operations specialist based in Karachi, Pakistan, with hands-on experience in Shopify store setup, product catalog management, and marketplace operations on Amazon Vendor Central and Walmart Seller Center. I thrive in optimizing product data, crafting SEO-friendly copy, and streamlining backend configurations to drive visibility and conversions.\n\nI've led end-to-end Shopify store builds, authored high-converting product descriptions, and conducted keyword research to improve organic rankings. My work blends data accuracy, responsive design sensibilities, and a collaborative approach to help US/UK brands scale their online presence.…Hello! I'm Laiba Saad, an e-commerce operations specialist based in Karachi, Pakistan, with hands-on experience in Shopify store setup, product catalog management, and marketplace operations on Amazon Vendor Central and Walmart Seller Center. I thrive in optimizing product data, crafting SEO-friendly copy, and streamlining backend configurations to drive visibility and conversions.\n\nI've led end-to-end Shopify store builds, authored high-converting product descriptions, and conducted keyword research to improve organic rankings. My work blends data accuracy, responsive design sensibilities, and a collaborative approach to help US/UK brands scale their online presence.

Available to hire

Hello! I’m Laiba Saad, an e-commerce operations specialist based in Karachi, Pakistan, with hands-on experience in Shopify store setup, product catalog management, and marketplace operations on Amazon Vendor Central and Walmart Seller Center. I thrive in optimizing product data, crafting SEO-friendly copy, and streamlining backend configurations to drive visibility and conversions.\n\nI’ve led end-to-end Shopify store builds, authored high-converting product descriptions, and conducted keyword research to improve organic rankings. My work blends data accuracy, responsive design sensibilities, and a collaborative approach to help US/UK brands scale their online presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Catalog Specialist at Avenue7Media

August 1, 2025 - May 31, 2026

Managed product listings on Amazon Vendor Central and Walmart Seller Center, ensuring accurate product data and optimized content. Wrote SEO-optimized product titles, bullet points, descriptions, and enhanced content to improve visibility and conversions. Resolved catalog issues, suppressed listings, and pricing discrepancies through Amazon Vendor Support and Walmart Seller Support. Performed keyword research, managed flat-file uploads, product variations, and promotional campaigns. Monitored listing health, Buy Box performance, and key marketplace metrics to drive continuous optimization.

Shopify Store Manager / Copywriter at Steps Co.

November 1, 2023 - August 31, 2025

Set up and configured Shopify stores end-to-end, including domain connection, store preferences, and Shopify Markets setup. Customized Dawn and premium themes using the Theme Editor, custom sections/blocks, and basic Liquid, HTML, and CSS. Built and managed collections (smart and manual), product pages, navigation menus, and homepage layouts for a responsive, mobile-optimized storefront. Authored, audited, and rectified high-converting product descriptions to maximize digital storefront sales conversions. Conducted keyword research and on-page SEO (meta titles, descriptions, alt text) to boost organic Google/Shopify rankings. Handled daily backend operations — order and customer management, inventory, shipping zones, discounts, and app integrations (e.g., Klaviyo, PageFly) — ensuring seamless, high-accuracy store performance.

Freelance Copywriter at Upwork / Fiverr

January 1, 2022 - November 30, 2023

Drafted engaging, brand-compliant, conversion-focused copy across e-commerce, fashion, and automotive sectors. Used qualitative and quantitative research to ensure complete accuracy and zero compliance issues with product data. Built a self-directed content pipeline to write, proofread, and deliver high-volume listing briefs under tight deadlines.