Multidisciplinary Graphic Designer and Content Marketer with 6+ years of experience creating visual systems, editorial content, and brand promotion assets for media brands and small businesses. Led design work across high-volume editorial and social channels, known for combining strong conceptual thinking with detail-oriented execution across multiple formats and fast-moving teams.

Laís Parra Borg

Pro

Multidisciplinary Graphic Designer and Content Marketer with 6+ years of experience creating visual systems, editorial content, and brand promotion assets for media brands and small businesses. Led design work across high-volume editorial and social channels, known for combining strong conceptual thinking with detail-oriented execution across multiple formats and fast-moving teams.

Available to hire

Multidisciplinary Graphic Designer and Content Marketer with 6+ years of experience creating visual systems, editorial content, and brand promotion assets for media brands and small businesses. Led design work across high-volume editorial and social channels, known for combining strong conceptual thinking with detail-oriented execution across multiple formats and fast-moving teams.

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Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Intermediate

Work Experience

Brand & Editorial Designer at Bustle Digital Group
July 23, 2021 - May 26, 2024
● Led rebrands for Scary Mommy, Fatherly, and Inverse, working closely with Art Directors to evolve visual systems across editorial and marketing channels. ● Designed a high volume of editorial illustrations, feature artwork, GIFs, and photo treatments used across web and social platforms. ● Storyboarded a rebrand of the Madge the Vadge intro to redirect the Scary Mommy YouTube series toward a teen audience, shaping narrative flow and tone for a new viewership. ● Created and maintained social media templates for brands like Inverse and Scary Mommy, supporting consistent and efficient content production. ● Partnered with editorial, brand, social, and product teams to translate content and data into engaging, on-brand visuals. ● Produced motion-based assets and lightweight animations to support storytelling and increase engagement across digital platforms. ● Contributed to visual and market research, data and trend analysis to inform creative direction and content strategy. ● Worked across multiple projects simultaneously in a fast-paced editorial environment with tight turnaround times.
Design Intern at ARO Eleven Digital Marketing
May 1, 2019 - July 31, 2019
● Created regional and international branding campaigns to support small to large scale companies. ● Produced assets for social media, print advertising, and digital performance marketing, including identity design, photo treatments, scalable templates, web assets, paid social posts, sales collaterals, event material, one-pagers, product lookbooks, etc. ● Assisted with concept development and execution for multi-scale branding and performance marketing projects. ● Designed branded email newsletter templates that supported marketing campaigns, with occasional contributions to copy editing and content structure. ● Worked in a deadline-driven agency environment with shifting priorities.
Freelance Graphic Designer
August 1, 2016 - May 1, 2024
Developed full brand identities, visual systems, and marketing assets for clients across the U.S. and Brazil. Designed a wide range of deliverables including logos, packaging, brochures, posters, social media assets, newsletter layouts, print collateral, and landing pages, adapting to different audiences and brand voices. Created digital assets such as social media templates, promotional graphics, and mockups to support marketing efforts and brand consistency. Assisted with website design projects including UX optimization and direction using Figma, visual asset creation, and CMS-based designs using WordPress and Wix. Managed CMS-based client websites for ongoing updates including content changes, SEO implementation, maintenance, and CMS administration beyond initial build. Conducted audience and market research to guide visual direction and strengthen brand positioning, and managed projects end-to-end from concept to final delivery while maintaining clear communication and iterating w

Education

BFA, Graphic Design at Appalachian State University
January 1, 2017 - January 1, 2020

Qualifications

AI for Designers – Human Academy
January 1, 2025 - August 26, 2026
Ongoing
Google UX/UI Professional Certificate
January 1, 2025 - August 26, 2026
Ongoing
StartSE Silicon Valley Immersion – Certification
January 1, 2021 - January 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Other