Laksh Bansal
Results-driven Social Media Strategist with 6+ years of experience across digital marketing, social media strategy, client servicing, content creation, and project coordination.
About
Results-driven Social Media Strategist with 6+ years of experience across digital marketing, social media strategy, client servicing, content creation, and project coordination. Experienced in managing multiple client accounts, developing content strategies, collaborating with cross-functional teams, and delivering data-driven campaigns across B2B, employer branding, and consumer brands. Strong background in stakeholder management, campaign planning, analytics, and translating business objectives into engaging digital experiences.
- 4 years' experience
- Joined July 2026
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Financial Services
- Non-Profit Organization
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Work experience· 5 roles
Drove employer branding and employee engagement initiatives aligned with client objectives. Built and executed content strategies and calendars across LinkedIn, Instagram, and internal communication platforms. Collaborated with cross-functional teams (design, content, HR) from ideation to execution. Tracked performance using monthly analytics (engagement, reach, CTR) and optimized content based on insights. Managed multiple accounts under tight deadlines ensuring consistent quality and delivery.
Managed end-to-end content creation from ideation to execution, posting, and performance analysis for multiple brands/influencers across diverse sectors. Served as a bridge between clients and creative teams, translating feedback into actionable content strategies. Led content strategy across platforms, improving follower growth by 10% within 2 months. Collaborated with designers and writers to develop highly engaging creative and viral video content.
Spearheaded global outreach campaigns (cold emailing), securing an international partnership in Vietnam. Designed and executed WhatsApp marketing funnels to improve lead nurturing and conversions. Developed and executed content strategies for YouTube and Instagram driving audience growth. Contributed to brand positioning and enhancement of digital presence.
Education
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