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I'm Lal Yücel, a co-founder and brand creator focused on luxury branding, identity systems, and content creation that tells stories across digital platforms. I shape seasonal campaigns and visuals that help brands feel memorable, welcoming, and meaningful. Based in Milan, I’m seeking opportunities in hospitality, travel, and luxury consumer experiences, including cross-border collaborations. I’m passionate about bringing people together through hospitality, tourism, and events, and I enjoy building experiential experiences that resonate across cultures.…I'm Lal Yücel, a co-founder and brand creator focused on luxury branding, identity systems, and content creation that tells stories across digital platforms. I shape seasonal campaigns and visuals that help brands feel memorable, welcoming, and meaningful. Based in Milan, I’m seeking opportunities in hospitality, travel, and luxury consumer experiences, including cross-border collaborations. I’m passionate about bringing people together through hospitality, tourism, and events, and I enjoy building experiential experiences that resonate across cultures.

Lal Yücel

Content Creator, Content Designer, Brand Strategist, +7

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I'm Lal Yücel, a co-founder and brand creator focused on luxury branding, identity systems, and content creation that tells stories across digital platforms. I shape seasonal campaigns and visuals that help brands feel memorable, welcoming, and meaningful. Based in Milan, I’m seeking opportunities in hospitality, travel, and luxury consumer experiences, including cross-border collaborations. I’m passionate about bringing people together through hospitality, tourism, and events, and I enjoy building experiential experiences that resonate across cultures.…I'm Lal Yücel, a co-founder and brand creator focused on luxury branding, identity systems, and content creation that tells stories across digital platforms. I shape seasonal campaigns and visuals that help brands feel memorable, welcoming, and meaningful. Based in Milan, I’m seeking opportunities in hospitality, travel, and luxury consumer experiences, including cross-border collaborations. I’m passionate about bringing people together through hospitality, tourism, and events, and I enjoy building experiential experiences that resonate across cultures.

Available to hire

I’m Lal Yücel, a co-founder and brand creator focused on luxury branding, identity systems, and content creation that tells stories across digital platforms. I shape seasonal campaigns and visuals that help brands feel memorable, welcoming, and meaningful.

Based in Milan, I’m seeking opportunities in hospitality, travel, and luxury consumer experiences, including cross-border collaborations. I’m passionate about bringing people together through hospitality, tourism, and events, and I enjoy building experiential experiences that resonate across cultures.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Turkish

Fluent

English

Advanced

Italian

Advanced

Work Experience

Co-Founder & Brand Creator at Atelier Mizz

January 1, 2023 - December 31, 2024

Co-founded a jewelry and accessories brand; contributed to brand identity, content creation, positioning, and seasonal campaigns. Supported visual storytelling across digital platforms and modeled for campaigns. Currently involved in social media management, international marketing, and sales development with a focus on hospitality-oriented experiences.

Interior Design Intern at Zet Dekorasyon

June 1, 2024 - Present

Worked on high-end interior design projects, assisting with mood boards, client presentations, and cross-functional collaboration to support project development.

Social Media & Events Intern at Gramm Bar Social Media & Events

September 1, 2025 - October 1, 2025

Managed Instagram content creation, including photography, video production, and editing aligned with the brand's playful and vintage identity. Developed a collaborative event activation with an international community in Milan, driving brand awareness and customer engagement.

Brand Marketing & Events Assistant at CPACES

August 1, 2025 - August 1, 2025

Supported brand marketing and events through planning, scheduling, and coordination; assisted with experiential programming across Dekk, Feriy e, Madera, Cream & Sugar, and Istanbul Modern Restaurant.

Brand Marketing & Events Assistant at C-PACES

August 1, 2025 - Present

Supported the launch of Dek Akmerkez through event planning, scheduling, and coordination. Assisted experiential programming across projects in Istanbul and hospitality partners; created mood boards and client proposals.