I am a passionate 3D Visualization Specialist with over 15 years of experience in photorealistic interior and furniture rendering. My journey combines a deep understanding of design along with a strong background in sales, allowing me to present ideas that resonate with clients and elevate their expectations. I thrive on turning concepts into visual stories that captivate audiences and drive impactful commercial outcomes.

Lala Shahbazova

I am a passionate 3D Visualization Specialist with over 15 years of experience in photorealistic interior and furniture rendering. My journey combines a deep understanding of design along with a strong background in sales, allowing me to present ideas that resonate with clients and elevate their expectations. I thrive on turning concepts into visual stories that captivate audiences and drive impactful commercial outcomes.

Available to hire

I am a passionate 3D Visualization Specialist with over 15 years of experience in photorealistic interior and furniture rendering. My journey combines a deep understanding of design along with a strong background in sales, allowing me to present ideas that resonate with clients and elevate their expectations. I thrive on turning concepts into visual stories that captivate audiences and drive impactful commercial outcomes.

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Language

English
Fluent
Turkish
Fluent
Russian
Advanced
Azerbaijani
Fluent
Portuguese
Intermediate
Italian
Intermediate

Work Experience

Sales Manager at Vertequips
January 1, 2023 - November 26, 2025
Sales management for facade cleaning systems; developed and maintained brand consistency across all marketing channels and materials; nurtured key partner, agency, and vendor relationships to support marketing initiatives.
Sales Manager at BMU Machine
January 1, 2023 - January 1, 2023
Developed and maintained strong relationships with partners, agencies, and vendors to support marketing initiatives; contributed to overall sales strategy and execution.
Interior Designer at PRO CAP Interiors
January 1, 2020 - January 1, 2020
Developed design concepts for residential interiors; produced floor plans, elevations, mood boards, and material palettes; created detailed 2D/3D drawings for client presentations and contractor execution; proficiency in AutoCAD, SketchUp, Revit, 3ds Max, and V-Ray; strong client interaction and project visualization.
Designer at Ankara University
January 1, 2014 - January 1, 2014
Interior design responsibilities with focus on client acquisition and relationship management; development of presentation materials; involved in photography styling and visualized architectural concepts for projects; utilized tools such as Photoshop, Corel Draw, After Effects; CRM management (HubSpot, Salesforce, etc).
Interior Designer at PRO CAPA Interiors
January 1, 2020 - January 1, 2020
Developed design concepts for residential interiors including living spaces, kitchens, baths, and bedrooms. Produced floor plans, elevations, mood boards, and material palettes. Prepared detailed 2D/3D drawings for client presentations and contractor execution. Proficiency in AutoCAD, SketchUp, Revit, 3ds Max, V-Ray, Enscape, and similar tools.
Sales Manager at Tunaileri
January 1, 2023 - January 1, 2023
Developed and maintained strong relationships with partners, agencies, and vendors to support marketing initiatives. Monitored and maintained brand consistency across marketing channels and materials.
Designer at Retro Classic Furniture
January 1, 2018 - January 1, 2018
Designer of Classic Furniture developed and implemented a comprehensive sales strategy, resulting in a 20% increase in revenue. Collaborated with cross-functional teams to ensure customer satisfaction and long-term loyalty. Created detailed 3D models of machinery, produced high-quality animations, and integrated these models into architectural environments to generate photorealistic renderings.
Interior Designer at ProCapA
December 31, 2020 - December 31, 2020
Developed design concepts for residential interiors including living spaces, kitchens, bathrooms, and bedrooms. Produced floor plans, elevations, mood boards, and material palettes. Prepared detailed 2D/3D drawings for client presentations and contractor execution. Proficiency in AutoCAD, SketchUp, Revit, 3ds Max, V-Ray, Lumion, Archicad. Strong aesthetic sense and understanding of color, texture, and spatial planning. Knowledge of construction details, cabinetry, and residential building regulations. Excellent communication and client interaction.
Sales Manager
January 1, 2023 - January 1, 2023
Developed and maintained strong relationships with partners, agencies, and vendors to support marketing initiatives. Monitored and maintained brand consistency across all marketing channels and materials. Client acquisition & relationship management. CRM management (HubSpot, Salesforce, or similar). Marketing strategy development. Negotiation & closing techniques. Pricing, quotes, and proposal preparation.
Sales Manager at Vertequip
January 1, 2023 - November 26, 2025
Developed and maintained strong relationships with partners, agencies, and vendors to support marketing initiatives. Monitored and maintained brand consistency across all marketing channels and materials. CRM management (HubSpot, Salesforce, or similar). Customer acquisition and relationship management. Marketing strategy development. Negotiation & closing techniques.
3D Visualization & Interior Design at Freelance / Portfolio Projects
January 1, 2015 - Present
Created high-quality photorealistic renderings of residential, hospitality, and classic furniture interiors using 3ds Max, V-Ray, and Corona Renderer. Developed showroom-ready room scenes and product visualizations for furniture brands across Turkey and international markets.
International Sales Manager at Vertequip
March 1, 2023 - December 1, 2025
Manage B2B international sales portfolio of 20+ active accounts, producing visual proposals and product presentations to support commercial decisions. Coordinated with design and production teams to align visual output with client expectations and brand standards.
International Sales Manager at Prokap
January 1, 2018 - December 1, 2020
Managed end-to-end international furniture sales including visual product presentations, quotations, and client negotiations. Coordinated with production teams on furniture specifications, finishes and delivery, maintaining 95%+ customer satisfaction.
Group Sales Manager at Retto Classic Furniture
December 1, 2015 - January 1, 2018
Led sales activities for a premium classic furniture brand, consistently meeting revenue targets across domestic and international accounts. Conducted client presentations combining visual materials and product expertise to accelerate purchase decisions.
Sales Director at Ayya İleri
January 1, 2010 - December 1, 2015
Developed and executed sales strategy resulting in ~20% revenue growth over 5 years through product visualization and market development. Built and mentored a sales team; implemented structured processes improving pipeline visibility and forecast accuracy.

Education

Bachelor's degree in Business Management at Baku State University
January 1, 1999 - January 1, 2003
Business Management at Ankara University
January 1, 1999 - January 1, 2003
Designer at Ankara University
January 1, 2010 - January 1, 2014
Business Management at BAKU STATE UNIVERSITY
January 1, 1999 - January 1, 2003
Designer at ANKARA UNIVERSITY
January 1, 2010 - January 1, 2014
B.Sc. Business Management at Baku State University
January 1, 1999 - January 1, 2003
AI & Prompt Engineering Certificate at BTK Academy
January 1, 2020 - January 1, 2025
Python Programming Certificate at BTK Academy
January 11, 2030 - May 22, 2026
B.Sc. Business Management at Baku State University
January 1, 1999 - January 1, 2003
AI & Prompt Engineering Certificate at BTK Academy
January 1, 2020 - January 1, 2025
Python Programming Certificate at BTK Academy
January 11, 2030 - May 22, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Manufacturing, Media & Entertainment, Real Estate & Construction, Professional Services, Other, Retail, Consumer Goods, Travel & Hospitality
    Warm Hospitality Restaurant Interior Visualization
    Photorealistic interior visualization of a warm restaurant and café-bar concept designed around atmosphere, comfort and customer experience. The space combines dark wood finishes, soft pendant lighting, leather seating, herringbone flooring, decorative wall graphics, illuminated bar detailing and carefully styled dining tables. The visual direction creates an elegant but welcoming hospitality mood, suitable for restaurants, cafés, lounges, boutique hotels and premium commercial interiors. My role included shaping the interior atmosphere, furniture and decor coordination, material direction, lighting mood, camera composition and final presentation quality. The objective was to communicate how lighting, finishes, seating arrangement and styling details can transform a hospitality space into a memorable customer experience.
    Biophilic High-Rise Architectural Visualization
    Photorealistic architectural visualization of a luxury biophilic high-rise concept located in a coastal urban environment. The project presents a contemporary tower with strong vertical identity, landscaped balconies, panoramic glass areas, warm interior lighting and a distinctive rooftop hospitality space. The concept combines modern architecture, urban lifestyle, greenery integration and premium presentation quality. The visual direction focuses on creating a powerful first impression for developers, investors, architects and real estate presentations. The building language balances clean architectural massing with soft landscape elements, giving the tower both a landmark character and a human, livable atmosphere. My role included developing the visual concept, architectural presentation mood, façade expression, lighting atmosphere, camera composition and final image direction.
    Luxury Living Room Interior Visualization
    Photorealistic interior visualization of a luxury living room concept that blends classical architectural detailing with a sophisticated contemporary furniture composition. This project focuses on creating an elegant and visually rich residential interior through decorative ceiling features, chandelier lighting, curated furniture placement, custom wall shelving, layered textures and refined material contrast. The design language combines neoclassical elements with a modern luxury atmosphere, resulting in a space that feels timeless, artistic and highly polished. The scene was developed to communicate both comfort and prestige, with careful attention to lighting balance, furniture styling, material harmony and camera composition. The objective was to create a client-ready visual suitable for premium residential presentations, furniture showcasing, luxury interior proposals and high-end concept communication. My role included shaping the interior mood, visual styling direction, furniture and decor coordination, material expression, lighting ambiance and final presentation quality.
    Classic Luxury Interior Visualization
    Photorealistic interior visualization of a classic luxury entrance and lounge concept, focused on elegant symmetry, warm lighting, premium materials and refined decorative detailing. The scene presents a high-end residential or hospitality-style interior with marble flooring, ornamental wall finishes, classical furniture, decorative ceiling details, chandelier lighting, framed artwork and soft textile styling. The objective was to create a rich, welcoming and polished atmosphere suitable for luxury homes, boutique hotels, reception areas, showrooms or premium client presentations. My role included developing the visual mood, coordinating furniture and decorative elements, working with material direction, lighting atmosphere, camera composition and final presentation quality. The design language combines neoclassical elegance with a warm, client-friendly interior ambiance. article
    Classic & Neoclassical Luxury Furniture Visualization

    This project presents classic and neoclassical luxury interior visuals with a focus on premium furniture, elegant proportions, decorative details and refined presentation quality.

    The concept direction includes formal living rooms, reception areas, dining spaces and luxury residential interiors where furniture, lighting, wall details, textiles and finishes must work together as one complete visual story.

    My background in premium classic furniture sales gives me a strong understanding of product details, client expectations, material value and presentation standards. I use 3ds Max, V-Ray, Corona Renderer and Photoshop to create polished room scenes suitable for catalogues, client approvals, sales presentations and brand communication.

    The focus is not only on decoration, but on creating a believable luxury atmosphere that supports the commercial value of the furniture and interior concept.

    Modern Minimalist Residential Interior Concepts

    This project focuses on warm modern residential interiors with clean layouts, natural materials, soft lighting and refined furniture styling.

    The visual direction combines contemporary European minimalism with practical comfort: neutral colour palettes, wood textures, stone surfaces, integrated lighting, balanced camera composition and calm room atmospheres.

    I create residential interior visuals for living rooms, kitchens, bedrooms and open-plan spaces using 3ds Max, V-Ray, Corona Renderer, AutoCAD, Blender and Photoshop. My workflow includes material coordination, lighting setup, furniture placement, camera angles, rendering and post-production.

    The goal is to help clients, furniture brands, developers and homeowners understand the final mood of a space before implementation.

    Photorealistic Interior & Furniture Rendering Portfolio

    This portfolio presents my work and visual direction as a 3D Visualization Specialist focused on interior spaces, furniture rendering, showroom concepts and client-ready presentation visuals.

    I create photorealistic interior and furniture visuals using 3ds Max, V-Ray, Corona Renderer, AutoCAD, Blender and Photoshop. My workflow includes modelling coordination, material editing, UV mapping, lighting setup, camera composition, rendering and post-production.

    My design focus includes residential interiors, hospitality-style spaces, showroom room scenes, modern warm minimalism, classic and neoclassical luxury interiors, kitchen concepts and furniture-focused visual storytelling.

    With more than 15 years of international furniture and B2B sales experience, I understand how visuals support real commercial decisions. My goal is to create images that are not only attractive, but also useful for presentations, client approvals, product sales, catalogues, moodboards and project communication.

    Interior & Furniture Concept Portfolio – Hospitality, Residential & Premium Styling

    I create interior and furniture concept presentations with a strong focus on atmosphere, material direction, colour harmony, lighting mood, and client-ready visual storytelling.

    My portfolio includes residential interiors, hospitality-inspired feature spaces, classic and modern furniture concepts, showroom-style presentations, and warm contemporary design directions. I work with moodboards, material palettes, styling references, furniture selection ideas, and simple visual presentations to help clients understand the final ambiance before implementation.

    My background combines more than 15 years of international B2B experience in premium furniture, interiors, export sales, and project presentation. This allows me to approach design not only visually, but also practically — considering sourcing, budget sensitivity, supplier communication, customer experience, and commercial presentation quality.

    Relevant project strengths include:

    Interior moodboard and concept development
    Furniture and decor styling direction
    Hospitality and restaurant atmosphere ideas
    Warm contemporary, classic, and European-inspired interiors
    Colour palette and material coordination
    Lighting mood and decorative detail suggestions
    Canva, Photoshop, 3ds Max, AutoCAD, Blender and AI-assisted visual workflow
    Client-facing presentation and proposal preparation

    For hospitality projects, I focus on creating spaces that feel elegant, warm, authentic, and commercially attractive — with attention to how customers experience the space from the first impression to seating, lighting, table styling, wall finishes, and decorative details.