Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Creative, detail-driven Fashion Designer skilled in expressive sketching, detailed artwork development, and concept-to-sample execution. Strong focus on color stories, texture exploration, and handcrafted embroidery swatches aligned with brand identity. Experienced in end-to-end sampling—artworks, embroidery development with artisans, spec sheets/style codes, and test fits—along with coordinated production, merchandising, and client handling to deliver fresh, exquisite, production-ready designs.…Creative, detail-driven Fashion Designer skilled in expressive sketching, detailed artwork development, and concept-to-sample execution. Strong focus on color stories, texture exploration, and handcrafted embroidery swatches aligned with brand identity. Experienced in end-to-end sampling—artworks, embroidery development with artisans, spec sheets/style codes, and test fits—along with coordinated production, merchandising, and client handling to deliver fresh, exquisite, production-ready designs.

Lalita Soujanya





Creative, detail-driven Fashion Designer skilled in expressive sketching, detailed artwork development, and concept-to-sample execution. Strong focus on color stories, texture exploration, and handcrafted embroidery swatches aligned with brand identity. Experienced in end-to-end sampling—artworks, embroidery development with artisans, spec sheets/style codes, and test fits—along with coordinated production, merchandising, and client handling to deliver fresh, exquisite, production-ready designs.…Creative, detail-driven Fashion Designer skilled in expressive sketching, detailed artwork development, and concept-to-sample execution. Strong focus on color stories, texture exploration, and handcrafted embroidery swatches aligned with brand identity. Experienced in end-to-end sampling—artworks, embroidery development with artisans, spec sheets/style codes, and test fits—along with coordinated production, merchandising, and client handling to deliver fresh, exquisite, production-ready designs.

Available to hire

Creative, detail-driven Fashion Designer skilled in expressive sketching, detailed artwork development, and concept-to-sample execution. Strong focus on color stories, texture exploration, and handcrafted embroidery swatches aligned with brand identity.

Experienced in end-to-end sampling—artworks, embroidery development with artisans, spec sheets/style codes, and test fits—along with coordinated production, merchandising, and client handling to deliver fresh, exquisite, production-ready designs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Surface Pattern Design

Intermediate

Adobe Illustrator

Intermediate

Adobe Photoshop

Intermediate

Technical Illustration

Intermediate

Microsoft Excel

Intermediate

Microsoft Powerpoint

Intermediate

Work Experience

Fashion Designer at ANU PELLAKURU LABEL - HYDERABAD

December 1, 2025 - Present

Researches upcoming trends in fabric and silhouettes; creates detailed hand/digital sketches; manages in-house artwork and embroidery development with embroidery artisans tailored to each silhouette. Oversees end-to-end sampling including artwork, embroidery swatches, and test fits; develops style codes/spec sheets for easy identification and streamlined collection management. Coordinates with production and merchandising teams; supports pret collection development; sources fabrics and coordinates with specialized vendors for custom fabric developments, dyers, and handcrafted embellishments. Handles client orders when required by the sales team.

Fashion Designer at JAYANTI REDDY LABEL - HYDERABAD

May 1, 2025 - December 1, 2025

Creates detailed fashion designs via hand and digital illustration; manages embroidery and artwork development with an in-house artist and coordinates execution with embroidery artisans tailored to silhouettes. Conducts trend research in fabric and silhouettes to support India Couture Week 2025 collection development; creates and maintains style codes for collection organization.

Assistant Fashion Designer at SHWETHA VALLABHANENI COUTURE - HYDERABAD

August 1, 2022 - December 1, 2022

Designs collections and client orders based on customization and current trends. Supports dyeing, embroidery, and development processes with muggam artisans and coordinates embroidery artisans for silhouette-specific execution. Conducts market surveys for fabric and embellishments; supports client order delivery to clients in India and the US.

Assistant Fashion Designer at SILHOUTTE BY NEHA - BANGLORE

January 1, 2017 - January 1, 2018

Designs outfits according to client/customer requirements, including sketching design details and managing embroidery/artwork development. Performs corrections throughout design and garment construction; reviews and validates finished garments for QC prior to dispatch. Sources fabrics and coordinates purchases from local and non-local markets. Involved in sales of in-house ready garments as required to meet targets.