I am a creative, data-driven digital strategist with over 10 years of experience in social media management, content creation, AI tools, and marketing automation. I am known for pioneering faceless branding systems and using AI to scale brand presence, grow communities, and drive measurable business results. Expert in end-to-end social media strategy, paid ads, influencer marketing, CRM integration, and automation workflows, I have worked across the MENA region, the U.S., and global brands to deliver impactful and viral digital campaigns.…

Lama Malaeb

I am a creative, data-driven digital strategist with over 10 years of experience in social media management, content creation, AI tools, and marketing automation. I am known for pioneering faceless branding systems and using AI to scale brand presence, grow communities, and drive measurable business results. Expert in end-to-end social media strategy, paid ads, influencer marketing, CRM integration, and automation workflows, I have worked across the MENA region, the U.S., and global brands to deliver impactful and viral digital campaigns.…

Available to hire

I am a creative, data-driven digital strategist with over 10 years of experience in social media management, content creation, AI tools, and marketing automation. I am known for pioneering faceless branding systems and using AI to scale brand presence, grow communities, and drive measurable business results.

Expert in end-to-end social media strategy, paid ads, influencer marketing, CRM integration, and automation workflows, I have worked across the MENA region, the U.S., and global brands to deliver impactful and viral digital campaigns.

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Skills

Experience Level

Language

Arabic
Fluent
English
Fluent

Work Experience

AI Content Strategist & Digital Consultant at Freelance Consultant and Coach
September 30, 2024 - July 28, 2025
Designed AI-powered social systems including faceless Reels, automated calendars, and lead magnets. Delivered prompt engineering coaching, social media workshops, and one-on-one coaching for entrepreneurs and creators. Audited and optimized social accounts with tailored AI content and viral trend strategies.
AI Content Strategist & Digital Consultant at Freelance Consultant and Coach
April 1, 2025 - Present
Continued providing AI and digital growth consultancy with updated services and strategies.
Account Manager at SOLDBYRAQUEL / SOCIALIZE BY RAQUEL
April 30, 2025 - July 28, 2025
Scaled client engagement and sales funnels using AI-based automation and CRM tools. Managed multi-brand content calendars, client accounts, and performance reports. Setup strategies and content calendars.
Account Manager at SOCIALEYEZ Agency
October 31, 2022 - July 28, 2025
Managed key client accounts driving campaigns from concept to execution. Delivered monthly KPIs, upsold services, ensured high client retention, acted as the main client contact, mentored junior staff, proposed creative campaigns, and sought upselling and business growth opportunities.
Social Media Manager at Wolfi’s Bike Shop
June 30, 2022 - July 28, 2025
Led social media team, developed and implemented marketing plans for 3 locations and ecommerce store launch, handled influencer marketing and brand collaborations, oversaw community management, achieved Facebook and WhatsApp verifications, integrated ecommerce with social media shops, and achieved 500k organic reach in three months.
Social Media Manager at Barakt Group
November 30, 2020 - July 28, 2025
Handled social media accounts, led a team of designers and content creators, managed rebranding, app and ecommerce site launch, influencer marketing, reputation management, and developed campaigns and competitions to promote the brand.
Account Manager at Zhat Advertising
April 30, 2020 - July 28, 2025
Managed and coached junior staff; handled high-profile client accounts across various industries ensuring consistent branding and campaign success; collaborated on integrated social strategies; led cross-platform campaign planning; prepared performance reports; directed influencer collaborations; and proposed growth strategies based on digital trends.
Freelance Consultant and Coach (AI Content Strategist & Digital Consultant) at Self-employed (Dubai, UAE)
September 30, 2024 - July 28, 2025
Designed AI-powered social systems, including faceless Reels, automated calendars, and lead magnets. Delivered prompt engineering coaching, social media workshops, and 1-on-1 coaching for entrepreneurs and creators. Audited and optimized social accounts with tailored AI content and viral trend strategies.
Account Manager at SOLDBYRAQUEL / SOCIALIZE BY RAQUEL (Remote - California, USA)
April 30, 2025 - July 28, 2025
Scaled client engagement and sales funnels using AI-based automation and CRM tools. Managed multi-brand content calendars, client accounts, and performance reports. Setup strategies and content calendars.
Account Manager at SOCIALEYEZ Agency (Dubai, UAE)
October 31, 2022 - July 28, 2025
Managed a portfolio of key client accounts, driving campaigns from concept to execution. Delivered monthly KPIs, upsold services, and ensured high client retention. Acted as the primary point of contact between clients and internal teams. Mentored junior team members and proposed high-impact and creative campaign ideas to exceed client expectations.
Social Media Manager at Wolfi’s Bike Shop (Dubai & Abu Dhabi, UAE)
June 30, 2022 - July 28, 2025
Led social media team management, developed and implemented marketing plans for launching 3 locations and an ecommerce store. Handled influencer marketing and brand collaborations. Managed community and customer service liaison. Achieved Facebook and WhatsApp verification, built and executed campaigns with data workflows and A/B testing. Achieved 500k organic reach in 3 months and created content trends research including Reels and TikToks.
Social Media Manager at Barakt Group (UAE)
November 30, 2020 - July 28, 2025
Managed social media accounts, led a team of designers and content creators. Managed rebranding, launch of app and ecommerce site. Oversaw influencer marketing, growth hacking, campaign launches, reputation management, and monthly social media performance reports.
Account Manager at Zhat Advertising
April 30, 2020 - July 28, 2025
Managed and coached junior staff. Handled high-profile client accounts ensuring consistent brand messaging and campaign success. Collaborated with cross-functional teams on social strategies. Led cross-platform campaigns aligning with client KPIs. Prepared performance reports and directed influencer collaborations. Ensured client satisfaction and identified upselling opportunities.
AI Content Strategist & Digital Consultant at Freelance Consultant and Coach (Dubai, UAE)
September 30, 2024 - July 28, 2025
Designed AI-powered social systems including faceless Reels, automated calendars, and lead magnets. Delivered prompt engineering coaching, social media workshops and 1-on-1 coaching for entrepreneurs and creators. Audited and optimized social accounts with tailored AI content and viral trend strategies.
AI Content Strategist & Digital Consultant at Freelance Consultant and Coach (Dubai, UAE)
April 1, 2025 - Present
Designed AI-powered social systems including faceless Reels, automated calendars, and lead magnets. Delivered prompt engineering coaching, social media workshops and 1-on-1 coaching for entrepreneurs and creators. Audited and optimized social accounts with tailored AI content and viral trend strategies.
Account Manager at SOLDBYRAQUEL / SOCIALIZE BY RAQUEL (Remote – California, USA)
April 30, 2025 - July 28, 2025
Scaled client engagement and sales funnels using AI-based automation and CRM tools. Managed multi-brand content calendars, client accounts, and performance reports. Setup strategies and content calendars.
Account Manager at SOCIALEYEZ Agency (Dubai, UAE)
October 31, 2022 - July 28, 2025
Managed a portfolio of key client accounts, driving campaigns from concept to execution. Delivered monthly KPIs, upsold services, and ensured high client retention. Acted as the primary point of contact between clients and internal teams, ensuring timely delivery of projects. Drove client satisfaction and retention through proactive communication, problem-solving, and exceptional service. Mentored and supported junior team members. Regularly proposed creative campaign ideas and sought upselling opportunities to grow business while maintaining long-term client relationships.
Social Media Manager at Wolfi’s Bike Shop (Dubai & Abu Dhabi, UAE)
June 30, 2022 - July 28, 2025
Led the social media team management. Developed and implemented marketing plans to launch 3 locations and an ecommerce store. Handled influencer marketing and brand collaborations. Oversaw community management and coordinated with customer service for inquiries. Achieved Facebook and WhatsApp verifications and integrated e-commerce with social shops. Monitored social media metrics, analyzed monthly performance, and led design and messaging in coordination with teams. Created engaging reels and TikToks, achieving 500K organic reach in 3 months.
Social Media Manager at Barakt Group (UAE)
November 30, 2020 - July 28, 2025
Handled social media accounts and led a team of designers, editors, and content creators. Managed rebranding efforts, app, and ecommerce site launches. Executed influencer marketing campaigns. Analyzed and reported on social media performance monthly. Developed, launched, and managed competitions and campaigns to promote the brand. Managed reputation by monitoring user-generated content and reviews. Applied growth hacking strategies using algorithms and trends.
Account Manager at Zhat Advertising
April 30, 2020 - July 28, 2025
Managed and coached junior social media staff. Led high-profile client accounts ensuring consistent brand messaging and campaign success. Collaborated with creative, media, and content teams to execute integrated social strategies across multiple platforms (Meta, Twitter, YouTube). Prepared detailed performance reports using analytics tools. Directed influencer collaborations and community management workflows. Acted as primary client liaison to ensure satisfaction and identify upsell opportunities. Monitored digital trends to optimize growth strategies.
Freelance Consultant and Coach (AI Content Strategist & Digital Consultant) at Self-employed (Dubai, UAE)
September 30, 2024 - July 28, 2025
Designed AI-powered social systems including faceless Reels, automated calendars, and lead magnets. Delivered prompt engineering coaching, social media workshops, and 1-on-1 coaching for entrepreneurs and creators. Audited and optimized social accounts with tailored AI content and viral trend strategies.
Freelance Consultant and Coach (AI Content Strategist & Digital Consultant) at Self-employed (Dubai, UAE)
April 1, 2025 - Present
Continued providing AI-powered digital consulting services including social system design and coaching for entrepreneurs and creators.
Account Manager at SOLDBYRAQUEL / SOCIALIZE BY RAQUEL (Remote – California, USA)
April 30, 2025 - July 28, 2025
Scaled client engagement and sales funnels using AI-based automation and CRM tools. Managed multi-brand content calendars, client accounts, and performance reports. Setup strategies and content calendars.
Account Manager at SOCIALEYEZ Agency (Dubai, UAE)
October 31, 2022 - July 28, 2025
Managed portfolio of key client accounts, driving campaigns from concept to execution. Delivered monthly KPIs, upsold services, and ensured high client retention. Mentored junior team members and proposed creative campaign ideas. Ensured timely delivery and client satisfaction.
Social Media Manager at Wolfi’s Bike Shop (Dubai & Abu Dhabi, UAE)
June 30, 2022 - July 28, 2025
Led social media team management and developed marketing plans for launching 3 locations and ecommerce store. Handled influencer marketing, community management, brand collaborations, and social media policy. Achieved significant organic reach and managed cross-platform campaigns with data-driven optimization.
Social Media Manager at Barakt Group (UAE)
November 30, 2020 - July 28, 2025
Managed social media accounts and led team of designers, editors, and content creators. Handled rebranding, app and ecommerce site launch. Executed influencer marketing and reputation management. Developed and managed new campaigns, monitoring user-generated content to promote brand perception.
Account Manager at Zhat Advertising
April 30, 2020 - July 28, 2025
Managed and coached junior staff. Oversaw high-profile client accounts across various industries ensuring brand consistency and measurable campaign success. Collaborated with creative teams for integrated social strategies and cross-platform campaigns, monitored trends, and acted as key client contact to enhance satisfaction and upselling.
AI Content Strategist & Digital Consultant at Freelance Consultant and Coach
September 30, 2024 - July 28, 2025
Designed AI-powered social systems, including faceless Reels, automated calendars, and lead magnets. Delivered prompt engineering coaching, social media workshops and 1-on-1 coaching for entrepreneurs and creators. Audited and optimized social accounts with tailored AI content and viral trend strategies.
Account Manager at SOLDBYRAQUEL / SOCIALIZE BY RAQUEL
April 30, 2025 - July 28, 2025
Scaled client engagement and sales funnels using AI-based automation and CRM tools. Managed multi-brand content calendars, client accounts, and performance reports. Setup strategies and content calendars.
Account Manager at SOCIALEYEZ Agency
October 31, 2022 - July 28, 2025
Managed a portfolio of key client accounts, driving campaigns from concept to execution. Delivered monthly KPIs, upsold services, and ensured high client retention. Acted as the primary point of contact between clients and internal teams, ensuring timely delivery of projects. Drove client satisfaction and retention through proactive communication and exceptional service. Mentored junior team members and proposed creative campaign ideas for upselling and growth.
Social Media Manager at Wolfi’s Bike Shop
June 30, 2022 - July 28, 2025
Led the social media team management and developed marketing plans to launch 3 locations and ecommerce store. Handled influencer marketing, brand collaborations, community management, and customer inquiries coordination. Set up a Giphy account reaching 1 million views. Implemented social media policy, verified Facebook and WhatsApp accounts, integrated e-commerce shops, assessed metrics, and achieved 500k organic reach in 3 months. Executed campaigns with A/B testing and coordinated design and content teams for messaging.
Social Media Manager at Barakt Group
November 30, 2020 - July 28, 2025
Led social media accounts and a creative team, handled rebranding and launch of an app and ecommerce site. Managed influencer marketing, developed and launched campaigns and competitions. Conducted reputation management and growth hacking through trends and reports, with monthly performance analysis.
Account Manager at Zhat Advertising
April 30, 2020 - July 28, 2025
Managed and coached junior staff. Handled high-profile client accounts ensuring consistent messaging and campaign success. Collaborated with creative teams for integrated social strategies. Led cross-platform campaigns and prepared detailed performance reports. Directed influencer collaborations and managed client relations to ensure retention and growth. Monitored digital trends for optimization and growth strategies.
Freelance Consultant and Coach (AI Content Strategist & Digital Consultant) at Self-employed
September 1, 2024 - July 28, 2025
Designed AI-powered social systems including faceless Reels, automated calendars, and lead magnets. Delivered prompt engineering coaching, social media workshops, and 1-on-1 coaching for entrepreneurs and creators. Audited and optimized social accounts with tailored AI content and viral trend strategies.
Account Manager at SOLDBYRAQUEL / SOCIALIZE BY RAQUEL
April 1, 2025 - July 28, 2025
Scaled client engagement and sales funnels using AI-based automation and CRM tools. Managed multi-brand content calendars, client accounts, and performance reports. Set up strategies and content calendars.
Account Manager at SOCIALEYEZ Agency
October 1, 2022 - July 28, 2025
Managed a portfolio of key client accounts, driving campaigns from concept to execution. Delivered monthly KPIs, upsold services, and ensured high client retention. Acted as primary contact between clients and internal teams. Mentored junior team members and proposed creative, high-impact campaign ideas.
Social Media Manager at Wolfi’s Bike Shop
June 1, 2022 - July 28, 2025
Led social media team management and developed marketing plans to launch 3 store locations and ecommerce store. Handled influencer marketing and brand collaborations. Oversaw community management and created social media policies. Integrated ecommerce with social media shops and analyzed performance metrics resulting in 500k organic reach in 3 months.
Social Media Manager at Barakt Group
November 1, 2020 - July 28, 2025
Managed social media accounts and led a team of designers, editors, and content creators. Handled rebranding and launch of app and ecommerce site. Conducted influencer marketing, campaign development, reputation management, and growth hacking through trends and algorithm insights.
Account Manager at Zhat Advertising
April 1, 2020 - July 28, 2025
Managed and coached junior staff including social media executives. Handled high-profile client accounts ensuring consistent brand messaging and campaign success. Collaborated with creative teams on integrated strategies, led cross-platform campaigns, directed influencer collaboration and content creation. Acted as client primary contact ensuring satisfaction, retention, and upselling.
AI Content Strategist & Digital Consultant at EX PEIR EN CEFre
April 1, 2022 - Present
Designed AI-powered social systems including faceless Reels, automated calendars, and lead magnets. Delivered prompt engineering coaching, social media workshops, and one-on-one coaching for entrepreneurs and creators. Audited and optimized social accounts with tailored AI content and viral trend strategies.
Account Manager at SOLD BY RAQUEL / SOCIALIZE BY RAQUEL
September 1, 2024 - Present
Scaled client engagement and sales funnels using AI-based automation and CRM tools. Managed multi-brand content calendars, client accounts, and performance reports. Set up strategies and content calendars for optimized client growth.
Account Manager at SOCIALEY EZ Agency
October 1, 2022 - August 20, 2025
Managed portfolio of key client accounts and drove campaigns from concept to execution. Delivered monthly KPIs, upsold services, and ensured high client retention. Acted as the primary contact between clients and internal teams, ensuring timely project delivery and proactive communication. Mentored junior team members and proposed creative campaign ideas to exceed client expectations.
Social Media Manager at Wolfi’s Bike Shop
June 1, 2022 - August 20, 2025
Led social media team management and developed marketing plans to launch three locations and an e-commerce store. Handled influencer marketing and brand collaborations. Oversaw community management and coordinated with customer service. Set up a Giphy account with 1 million views, created social media policy, handled Facebook and WhatsApp verifications, integrated e-commerce with social shops, and analyzed social media metrics. Achieved 500k organic reach in 3 months and managed end-to-end campaign execution including data workflows and A/B testing.
Social Media Manager at Barakt Group
November 1, 2020 - August 20, 2025
Handled social media accounts and led a team of designers, editors, and creators. Managed rebranding, app launch, e-commerce site, influencer marketing, and campaign development. Performed reputation management and growth hacking through algorithm and trend analysis. Developed and managed new competitions and campaigns, promoting brand awareness and user-generated content.
Advertising Account Manager at Zhat Advertising
April 1, 2020 - August 20, 2025
Managed and coached junior staff including social media executives and assistants. Handled high-profile client accounts across various industries ensuring consistent brand messaging and measurable campaign success. Collaborated with creative, media, and content teams for integrated social strategies. Led cross-platform campaign planning and execution aligning with KPIs and market trends. Prepared detailed performance reports and directed influencer collaborations and content workflows. Monitored digital trends and audience insights to propose optimization and growth strategies.

Education

Bachelor of Business Administration at American University of Science and Technology, Lebanon
January 1, 2011 - December 31, 2011
Bachelor of Business Administration at American University of Science and Technology, Lebanon
January 1, 2011 - December 31, 2011
Bachelor of Business Administration at American University of Science and Technology, Lebanon
January 1, 2011 - December 31, 2011
Bachelor of Business Administration at American University of Science and Technology, Lebanon
January 1, 2011 - December 31, 2011
Bachelor of Business Administration at American University of Science and Technology, Lebanon
January 1, 2011 - December 31, 2011
Bachelor of Business Administration at American University of Science and Technology, Lebanon
January 1, 2011 - December 31, 2011
Bachelor of Business Administration at American University of Science and Technology, Lebanon
January 1, 2011 - August 20, 2025

Qualifications

Meta - Generative AI in Social Media Marketing
January 1, 2025 - December 31, 2025
Vanderbilt University - Prompt Engineering
January 1, 2025 - December 31, 2025
Meta - Connect with Customers Using Meta Business Suite
January 1, 2022 - December 31, 2022
Meta - Build an Online Business Presence with Instagram
January 1, 2022 - December 31, 2022
Meta - Start Marketing with Meta Technologies
January 1, 2022 - December 31, 2022
Meta - Measurement Foundations
January 1, 2022 - December 31, 2022
Hootsuite - Social Media Marketing
January 1, 2021 - December 31, 2021
Google - Fundamentals of Digital Marketing
January 1, 2020 - December 31, 2020
HubSpot - Content Marketing, Social Media Strategy, Inbound Marketing
January 1, 2020 - December 31, 2020
Meta - Generative AI in Social Media Marketing
January 1, 2025 - December 31, 2025
Vanderbilt University - Prompt Engineering
January 1, 2025 - December 31, 2025
Connect with Customers Using Meta Business Suite
January 1, 2022 - December 31, 2022
Build an online Business presence with Instagram
January 1, 2022 - December 31, 2022
Start Marketing with Meta Technologies
January 1, 2022 - December 31, 2022
Measurement Foundations (Meta)
January 1, 2022 - December 31, 2022
Hootsuite – Social Media Marketing
January 1, 2021 - December 31, 2021
Google – Fundamentals of Digital Marketing
January 1, 2020 - December 31, 2020
HubSpot – Content Marketing, Social Media Strategy, Inbound Marketing
January 1, 2020 - December 31, 2020
Meta - Generative AI in Social Media Marketing
January 1, 2025 - December 31, 2025
Vanderbilt University - Prompt Engineering
January 1, 2025 - July 28, 2025
Meta: Connect with Customers Using Meta Business Suite
January 1, 2022 - December 31, 2022
Meta: Build an online Business presence with Instagram
January 1, 2022 - December 31, 2022
Meta: Start Marketing with Meta Technologies
January 1, 2022 - December 31, 2022
Meta: Measurement Foundations
January 1, 2022 - December 31, 2022
Hootsuite – Social Media Marketing
January 1, 2021 - December 31, 2021
Google – Fundamentals of Digital Marketing
January 1, 2020 - December 31, 2020
HubSpot – Content Marketing, Social Media Strategy, Inbound Marketing
January 1, 2020 - December 31, 2020
Meta - Generative AI in Social Media Marketing
January 1, 2025 - December 31, 2025
Vanderbilt University - Prompt Engineering
January 1, 2025 - December 31, 2025
Meta - Connect with Customers Using Meta Business Suite
January 1, 2022 - December 31, 2022
Meta - Build an online Business presence with Instagram
January 1, 2022 - December 31, 2022
Meta - Start Marketing with Meta Technologies
January 1, 2022 - December 31, 2022
Meta - Measurement Foundations
January 1, 2022 - December 31, 2022
Hootsuite – Social Media Marketing
January 1, 2021 - December 31, 2021
Google – Fundamentals of Digital Marketing
January 1, 2020 - December 31, 2020
HubSpot – Content Marketing, Social Media Strategy, Inbound Marketing
January 1, 2020 - December 31, 2020
Meta - Generative AI in Social Media Marketing
January 1, 2025 - December 31, 2025
Vanderbilt University - Prompt Engineering
January 1, 2025 - December 31, 2025
Meta - Connect with Customers Using Meta Business Suite
January 1, 2022 - December 31, 2022
Meta - Build an online Business presence with Instagram
January 1, 2022 - December 31, 2022
Meta - Start Marketing with Meta Technologies
January 1, 2022 - December 31, 2022
Meta - Measurement Foundations
January 1, 2022 - December 31, 2022
Hootsuite – Social Media Marketing
January 1, 2021 - December 31, 2021
Google – Fundamentals of Digital Marketing
January 1, 2020 - December 31, 2020
HubSpot – Content Marketing, Social Media Strategy, Inbound Marketing
January 1, 2020 - December 31, 2020
Meta - Generative AI in Social Media Marketing
January 1, 2025 - December 31, 2025
Vanderbilt University - Prompt Engineering
January 1, 2025 - December 31, 2025
Meta - Connect with Customers Using Meta Business Suite
January 1, 2022 - December 31, 2022
Meta - Build an online Business presence with Instagram
January 1, 2022 - December 31, 2022
Meta - Start Marketing with Meta Technologies
January 1, 2022 - December 31, 2022
Meta - Measurement Foundations
January 1, 2022 - December 31, 2022
Hootsuite - Social Media Marketing
January 1, 2021 - December 31, 2021
Google - Fundamentals of Digital Marketing
January 1, 2020 - December 31, 2020
HubSpot - Content Marketing, Social Media Strategy, Inbound Marketing
January 1, 2020 - December 31, 2020
Meta - Generative AI in Social Media Marketing
January 1, 2025 - August 20, 2025
Vanderbilt University - Prompt Engineering
January 1, 2025 - August 20, 2025
Meta Certifications (4 courses)
January 1, 2022 - August 20, 2025
Hootsuite - Social Media Marketing
January 1, 2021 - August 20, 2025
Google - Fundamentals of Digital Marketing
January 1, 2020 - August 20, 2025
HubSpot - Content Marketing, Social Media Strategy, Inbound Marketing
January 1, 2020 - August 20, 2025

Industry Experience

Healthcare, Consumer Goods, Financial Services, Media & Entertainment, Government, Retail, Travel & Hospitality, Education, Professional Services, Software & Internet

Skills

Experience Level