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I'm a regional marketer with extensive MEA/GCC experience, focused on building multi-channel marketing programs that drive international patient referrals, emergency bookings, and sustainable growth. I optimize SEO, SEM, and paid media campaigns, align regional initiatives with global expansion goals, and safeguard brand messaging across multiple channels and brands. Beyond marketing, I mentor teams and deliver practical training, bridging marketing, operations, and education. My background includes cross-functional leadership, vendor negotiations, event management, and curriculum delivery, all approached with a collaborative, results-driven mindset.…I'm a regional marketer with extensive MEA/GCC experience, focused on building multi-channel marketing programs that drive international patient referrals, emergency bookings, and sustainable growth. I optimize SEO, SEM, and paid media campaigns, align regional initiatives with global expansion goals, and safeguard brand messaging across multiple channels and brands. Beyond marketing, I mentor teams and deliver practical training, bridging marketing, operations, and education. My background includes cross-functional leadership, vendor negotiations, event management, and curriculum delivery, all approached with a collaborative, results-driven mindset.

Lamiaa

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I'm a regional marketer with extensive MEA/GCC experience, focused on building multi-channel marketing programs that drive international patient referrals, emergency bookings, and sustainable growth. I optimize SEO, SEM, and paid media campaigns, align regional initiatives with global expansion goals, and safeguard brand messaging across multiple channels and brands. Beyond marketing, I mentor teams and deliver practical training, bridging marketing, operations, and education. My background includes cross-functional leadership, vendor negotiations, event management, and curriculum delivery, all approached with a collaborative, results-driven mindset.…I'm a regional marketer with extensive MEA/GCC experience, focused on building multi-channel marketing programs that drive international patient referrals, emergency bookings, and sustainable growth. I optimize SEO, SEM, and paid media campaigns, align regional initiatives with global expansion goals, and safeguard brand messaging across multiple channels and brands. Beyond marketing, I mentor teams and deliver practical training, bridging marketing, operations, and education. My background includes cross-functional leadership, vendor negotiations, event management, and curriculum delivery, all approached with a collaborative, results-driven mindset.

Available to hire

I’m a regional marketer with extensive MEA/GCC experience, focused on building multi-channel marketing programs that drive international patient referrals, emergency bookings, and sustainable growth. I optimize SEO, SEM, and paid media campaigns, align regional initiatives with global expansion goals, and safeguard brand messaging across multiple channels and brands.

Beyond marketing, I mentor teams and deliver practical training, bridging marketing, operations, and education. My background includes cross-functional leadership, vendor negotiations, event management, and curriculum delivery, all approached with a collaborative, results-driven mindset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Arabic

Advanced

Work Experience

Regional Marketing Manager at Vendana GmbH

January 1, 2022 - Present

Formulate and execute regional B2B and B2C marketing strategies to drive international patient referrals and emergency bookings; optimize multi-channel lead generation campaigns (SEO, SEM, Paid Media); collaborate with other departments to contribute to global marketing initiatives; oversee end-to-end brand identity across channels and brands; conduct regular performance analysis of campaign metrics, market trends, and booking margins to optimize marketing spend and align regional data with global expansion goals.

Freelance Digital Marketing Consultant and Instructor at Self-employed / Freelance

January 1, 2020 - Present

Consulting: Customize digital marketing strategies for startups and small businesses to maximize online brand awareness and customer engagement. Budgeting & Tools: Evaluate client marketing budgets, identify high-ROI advertising channels, and allocate spending effectively. Instruction: Design and deliver practical marketing training modules, upskilling professionals on modern digital frameworks, performance metrics, and tools.

Executive and Marketing Manager - MEA Director of Operation at Skilled Now – A Training and Technology Solutions company

January 1, 2016 - January 1, 2019

Led the planning and execution of marketing strategies for 5 regional educational products. Worked with Regional Sales Manager/Operations to identify client needs and translate them into local/regional marketing strategies. Led a regional project to tailor 4 educational global products to MEA/GCC audiences, overseeing and communicating project results. Acted as Brand Advisor for three offices for all brands/sub-brands. Led Egypt branch productivity and staffing with liaison between local and regional teams for clear project deliverables.

Marketing and Communications Officer at British Council Egypt

January 1, 2003 - January 1, 2015

Managed and organized more than 35 internal and external events. Led Egypt’s office digital presence including websites, social media, and digital advertising for various stakeholders. Managed the organization’s brands and sub-brands, raised brand awareness, generated leads and sales with relevant messaging. Developed internal and external outreach through upgraded communication tools. Managed rebranding project of 2 office premises and produced promotional collateral for all products.