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Hi, I’m Lana Kobayashi, an experience designer grounded in strategy and empathy who translates what matters into genuine, honest products that cut through the noise. I help teams craft meaningful experiences by aligning user needs with business goals and technical feasibility. With 7 years of experience, I’ve worked largely with enterprise B2B and web platforms, leading user research, defining flows, and delivering scalable design systems across regions.…Hi, I’m Lana Kobayashi, an experience designer grounded in strategy and empathy who translates what matters into genuine, honest products that cut through the noise. I help teams craft meaningful experiences by aligning user needs with business goals and technical feasibility. With 7 years of experience, I’ve worked largely with enterprise B2B and web platforms, leading user research, defining flows, and delivering scalable design systems across regions.

Lana Kobayashi

UX Designer, UI Designer, Product Designer, +2

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Hi, I’m Lana Kobayashi, an experience designer grounded in strategy and empathy who translates what matters into genuine, honest products that cut through the noise. I help teams craft meaningful experiences by aligning user needs with business goals and technical feasibility. With 7 years of experience, I’ve worked largely with enterprise B2B and web platforms, leading user research, defining flows, and delivering scalable design systems across regions.…Hi, I’m Lana Kobayashi, an experience designer grounded in strategy and empathy who translates what matters into genuine, honest products that cut through the noise. I help teams craft meaningful experiences by aligning user needs with business goals and technical feasibility. With 7 years of experience, I’ve worked largely with enterprise B2B and web platforms, leading user research, defining flows, and delivering scalable design systems across regions.

Available to hire

Hi, I’m Lana Kobayashi, an experience designer grounded in strategy and empathy who translates what matters into genuine, honest products that cut through the noise. I help teams craft meaningful experiences by aligning user needs with business goals and technical feasibility.

With 7 years of experience, I’ve worked largely with enterprise B2B and web platforms, leading user research, defining flows, and delivering scalable design systems across regions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Japanese

Fluent

Work Experience

UX/UI Designer (Part-time) at Locarise

September 1, 2018 - November 30, 2020

Sole designer for a shopper-analytics platform with data-driven insights for businesses with physical spaces. Owned the end-to-end experience – from flows, IA, to high-fidelity prototypes – collaborating closely with product, engineering, and marketing to simplify the core web app.

UX/UI and Visual Designer (Intern) at Locarise

June 1, 2018 - August 30, 2018

Supported a full product redesign across IA, UI, and prototyping. Produced wireframes, high-fidelity mockups, and iconography for web, while contributing to graphic assets for ongoing projects, both print and web.

UX Design Consultant at Avanade

April 1, 2021 - April 30, 2025

Consulted and led end-to-end UX/UI for enterprise platforms across industries such as construction, telecom, and real estate; focused on user research, flows, and high-fidelity UI grounded in scalable design systems. Facilitated cross-regional workshops and partnered closely with product and engineering to ship at scale. Notable projects include a construction cost-management web app, globally unified website framework, and a Microsoft Teams–native internal news app.