Senior Graphic Designer and art director with 25+ years’ experience delivering high-impact brand identity, print, and digital design across corporate, construction, education, and publishing sectors. Founder of a long-running freelance design studio trusted by blue-chip and SME clients. I translate complex business objectives into clear, compelling visual communication, leading projects end-to-end across multi-channel campaigns—from strategy and creative direction through production, rollout, and asset handover.…

Lance Alistair Gunn

Senior Graphic Designer and art director with 25+ years’ experience delivering high-impact brand identity, print, and digital design across corporate, construction, education, and publishing sectors. Founder of a long-running freelance design studio trusted by blue-chip and SME clients. I translate complex business objectives into clear, compelling visual communication, leading projects end-to-end across multi-channel campaigns—from strategy and creative direction through production, rollout, and asset handover.…

Available to hire

Senior Graphic Designer and art director with 25+ years’ experience delivering high-impact brand identity, print, and digital design across corporate, construction, education, and publishing sectors. Founder of a long-running freelance design studio trusted by blue-chip and SME clients.

I translate complex business objectives into clear, compelling visual communication, leading projects end-to-end across multi-channel campaigns—from strategy and creative direction through production, rollout, and asset handover.

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Language

English
Fluent

Work Experience

Founder / Senior Graphic Designer at Lance Gunn Design Co.
December 1, 2000 - Present
Founded and led a freelance design studio delivering brand, marketing and digital design solutions across construction, finance, education and corporate sectors. Led end-to-end creative delivery across print, digital, and social channels from concept development to final production and rollout. Acted as brand custodian for long-standing clients, developing and maintaining cohesive brand systems and guidelines. Built strong client relationships with a 98% repeat business rate and collaborated with marketing consultants and stakeholders to align output with strategic objectives.
Senior Graphic Designer at Fox Strategic
October 1, 1998 - December 1, 2000
Designed corporate marketing and communications materials for high-profile clients, improving campaign engagement and client satisfaction. Collaborated with account executives and project managers to interpret briefs into effective creative design solutions. Supervised junior designers to ensure brand consistency and timely delivery.
Publication Designer / Art Director at Publico / ABB & M Printing & Publishing
February 1, 1995 - September 1, 1998
Designed and produced national magazines and editorial titles, managing tight deadlines and multiple stakeholders while maintaining strong design and production standards.
Junior Designer / Production Assistant at Complete Publishing (Pty) Ltd
January 1, 1993 - January 1, 1995
Supported senior designers in layout, concept development, and final artwork preparation for print; liaised with repro houses regarding final artwork.

Education

National Diploma (N6) in Art and Design at Joubert Park Art School, Parktown Art College
January 1, 1991 - January 1, 1992

Qualifications

Adobe After Effects Bootcamp: Basic to Advanced
January 11, 2030 - April 13, 2026
Graphic Design Foundations: Typography
January 11, 2030 - April 13, 2026
Ongoing professional development in design, DTP, and visual communication
January 11, 2030 - April 13, 2026
Adobe After Effects Bootcamp: Basic to Advanced
January 11, 2030 - July 21, 2026
Graphic Design Foundations: Typography
January 11, 2030 - July 21, 2026

Industry Experience

Real Estate & Construction, Financial Services, Education, Media & Entertainment, Professional Services, Other
    Mirai Naturals Colour Shampoo & Conditioner

    One of the projects I’ve enjoyed working on recently is Mirai Naturals, a growing New Zealand haircare brand.

    This was a particularly rewarding project because I was involved from the very beginning of the brand’s development.

    The work included creating the visual identity, designing the logo, developing the brand positioning and tagline, designing the product packaging, building the website, and creating the ongoing social media and marketing content.

    One of the things I enjoy most about brand development projects is ensuring every touchpoint feels connected. From the first impression of the logo to the packaging on the shelf and the content customers see online, every element should work together to tell a consistent story.

    It’s been great to see the brand evolve from an initial concept into a fully realised product now being marketed across digital channels.

    https://www.twine.net/signin

    Mirai Naturals Colour Shampoo & Conditioner

    One of the projects I’ve enjoyed working on recently is Mirai Naturals, a growing New Zealand haircare brand.

    This was a particularly rewarding project because I was involved from the very beginning of the brand’s development.

    The work included creating the visual identity, designing the logo, developing the brand positioning and tagline, designing the product packaging, building the website, and creating the ongoing social media and marketing content.

    One of the things I enjoy most about brand development projects is ensuring every touchpoint feels connected. From the first impression of the logo to the packaging on the shelf and the content customers see online, every element should work together to tell a consistent story.

    It’s been great to see the brand evolve from an initial concept into a fully realised product now being marketed across digital channels.

    https://www.twine.net/signin