Hello, I’m Lance Keltner, a music industry professional with over 30 years of experience spanning artist development, product design, brand partnerships, and leadership in real estate and property management. I’ve built and nurtured relationships between artists and major brands, helped develop musical products for guitar and amplification, and led high-performance teams across touring, recording, and live events. In addition to my hands-on work in recording and touring, I’ve mentored artists, managed NAMM presentations, and steered strategic partnerships that drive growth. My adaptable, collaborative approach helps teams bridge creative vision with market needs, delivering results for artists, brands, and property ventures alike.

Lance Keltner

Hello, I’m Lance Keltner, a music industry professional with over 30 years of experience spanning artist development, product design, brand partnerships, and leadership in real estate and property management. I’ve built and nurtured relationships between artists and major brands, helped develop musical products for guitar and amplification, and led high-performance teams across touring, recording, and live events. In addition to my hands-on work in recording and touring, I’ve mentored artists, managed NAMM presentations, and steered strategic partnerships that drive growth. My adaptable, collaborative approach helps teams bridge creative vision with market needs, delivering results for artists, brands, and property ventures alike.

Available to hire

Hello, I’m Lance Keltner, a music industry professional with over 30 years of experience spanning artist development, product design, brand partnerships, and leadership in real estate and property management. I’ve built and nurtured relationships between artists and major brands, helped develop musical products for guitar and amplification, and led high-performance teams across touring, recording, and live events.

In addition to my hands-on work in recording and touring, I’ve mentored artists, managed NAMM presentations, and steered strategic partnerships that drive growth. My adaptable, collaborative approach helps teams bridge creative vision with market needs, delivering results for artists, brands, and property ventures alike.

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Language

English
Fluent

Work Experience

Director Of International Sales at Audio Eyra
January 1, 2024 - Present
Director of international sales for Audio Eyra amplification and manufacturing, overseeing global market strategies, partnerships, and channel development via Tonkraf; led revenue growth and brand expansion.
Radio Personality at Hutton Broadcasting, Radio Free Santa Fe
January 1, 2023 - Present
Hosts an 8 PM to 9 PM program, develops on-air content, engages listeners, and supports the station’s branding and community outreach.
Property Manager at Zocalo Apartments, Santa Fe NM
December 31, 2024 - October 4, 2025
Property management responsibilities including leasing, tenant relations, operations oversight, and tenancy compliance.
Licensed Real Estate Agent at Al Coker & Associates Realty
February 1, 2017 - Present
Texas real estate license holder, sales and leasing activities with a track record of performance.
Founder and CEO at Smart Belle Amplification LLC
April 1, 2018 - Present
Founding CEO responsible for business development, marketing, product development, retailer engagement, and multi-channel campaigns.
Chief Marketing Officer at Keltner Productions
January 1, 2016 - Present
Founder/Owner leading boutique agency operations including event management, video production, and client engagement; delivered year-on-year growth.
Consultant at Premier Builders Guild
December 31, 2010 - October 4, 2025
Provided organizational and operational leadership; drove sales campaigns and produced brand video content; managed NAMM presence.
Owner at Guitar 25
December 31, 2009 - October 4, 2025
Developed new product for international musical instrument channel and cultivated a global client base through proactive networking and events.
Product Development Manager at V Stack / First Act Inc.
December 31, 2013 - October 4, 2025
Led product development initiatives; contributed to branding, partnerships, and market strategies; supported entertainment and instrument sectors.
Director Of Sales at Audio Eyra
January 1, 2024 - Present
Director of International sales for Audio Eyra amplification and manufacturing through Tonkraf.
Radio Personality at Hutton Broadcasting / Radio Free Santa Fe
January 1, 2023 - Present
Host of the 8PM–9PM slot on Radio Free Santa Fe.
Property Manager at Zocalo Apartments
January 1, 2024 - October 4, 2025
Property Manager, Santa Fe NM; oversaw operations, tenant relations and leasing.
Real Estate Professional at Al Coker & Associates Realty
February 1, 2017 - Present
Licensed Real Estate Agent in Texas; sales and leasing with a strong track record.
Founder and CEO at Smart Belle Amplification LLC
April 1, 2018 - Present
Drive sustainable business growth by identifying opportunities, leading multichannel marketing campaigns, and engaging retailers; built a high-value retailer network and delivered growth through analytics and education programs.
CMO at Keltner Productions
January 1, 2016 - Present
Founder/Owner of a boutique agency providing event management and video production; led sales, business development, and high-impact events.
Owner at Guitar 25
January 1, 2009 - October 4, 2025
Developed new products for the international Musical Instrument Channel; built and maintained international clientele and community networks.
Consultant at Premier Builders Guild
January 1, 2010 - October 4, 2025
Provided organizational and operational leadership; drove sales volume and field marketing campaigns; created brand videos; NAMM presence.
Product Development Manager at First Act Inc. / V Stack
January 1, 2013 - October 4, 2025
Product development manager overseeing initiatives in product design and market fit in the musical instrument space.
Product Development & Artist Relations Consultant at First Act
January 1, 2000 - December 31, 2008
Consulted on product development and artist relations strategy for a major musical instrument manufacturer. Developed the V-Stack amplifier product line, contributing to design direction and market positioning. Assisted with artist acquisition, endorsement relationships, and brand representation. Participated in NAMM presentations and live demonstrations supporting product launches and dealer engagement. Helped bridge communication between professional artists and product engineering teams.
Artist Relations, Builder Acquisition & Sales at Premier Builders Guild
January 1, 2010 - December 31, 2014
Recruited boutique builders to join the Premier Builders Guild collective brand platform. Successfully brought respected builders including Dennis Fano (Fano Guitars) and Bob Gjika (Gjika Amplification) under the organization. Managed artist relations initiatives and performance showcases. Led NAMM performances, demonstrations, and direct sales engagement. Supported brand growth through strategic industry networking and relationship development.
Recording Artist at Atco Records
January 1, 1991 - December 31, 1993
Signed recording artist releasing major-label material under Atco Records. Performed nationally and participated in promotional media appearances and touring.
Recording Artist at Mascot Records
January 1, 1997 - December 31, 2010
International recording and touring artist. Released multiple recordings and maintained long-term label partnership. Built global audience through touring, recording, and media promotion.
Realtor at Urban Squared Realty
January 1, 2010 - December 31, 2018
Managed residential real estate transactions and client relationships. Specialized in customer service, negotiations, and contract execution. Built strong referral-based business through client trust and market expertise.
Property Manager at Zócalo Apartments (Greystar) – Santa Fe, NM
January 1, 2019 - December 31, 2022
Oversaw daily operations of a large residential apartment community. Managed leasing performance, tenant relations, budgeting, and operational efficiency. Led staff and coordinated maintenance and resident services. Awarded Greystar Manager of the Year — State of New Mexico.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Retail, Other