I'm a creative videographer and editor with 8+ years of experience directing, shooting, and editing cinematic and commercial content. I've collaborated with Nike, Lululemon, Mazda, University of Toronto, RVNG, CAMH, and the Canadian Football League, crafting visuals that fuse storytelling with emotion. I’m adept in every stage of production—from concept and scripting to color grading and final delivery—and I focus on high-quality visuals that drive engagement and brand connection.…

Lance Freeman

PRO

I'm a creative videographer and editor with 8+ years of experience directing, shooting, and editing cinematic and commercial content. I've collaborated with Nike, Lululemon, Mazda, University of Toronto, RVNG, CAMH, and the Canadian Football League, crafting visuals that fuse storytelling with emotion. I’m adept in every stage of production—from concept and scripting to color grading and final delivery—and I focus on high-quality visuals that drive engagement and brand connection.…

Available to hire

I’m a creative videographer and editor with 8+ years of experience directing, shooting, and editing cinematic and commercial content. I’ve collaborated with Nike, Lululemon, Mazda, University of Toronto, RVNG, CAMH, and the Canadian Football League, crafting visuals that fuse storytelling with emotion. I’m adept in every stage of production—from concept and scripting to color grading and final delivery—and I focus on high-quality visuals that drive engagement and brand connection.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Director of Photography & Video Editor at Freeman Visual Productions
April 1, 2017 - Present
Produced and directed branded content for Nike, Lululemon, Mazda, University of Toronto, RVNG, CAMH, and the CFL, delivering visually compelling campaigns and short films. Led creative direction, scripting, and storyboard development to align with brand tone and objectives. Managed end-to-end production from pre-production planning to final edit and color grade. Captured authentic moments across commercial, event, and documentary-style shoots. Delivered fast-turnaround content for social campaigns, helping clients increase audience engagement and visual consistency. Supervised lighting, camera setup, and shot composition to achieve cinematic aesthetics.
Video Assistant / Editor at Canadian Football League
May 1, 2017 - October 16, 2025
Edited game highlights, interviews, and promotional videos for social and digital platforms. Coordinated production logistics and operated cameras during live games and studio shoots. Contributed to the Grey Cup Championship broadcast, demonstrating strong teamwork under pressure.
Video Assistant / Editor at Toronto Argonauts Football Club
July 1, 2016 - October 16, 2025
Shot and edited player interviews, training recaps, and social content for the Argonauts’ media team. Created graphics and short-form video content for social channels, boosting engagement during the season.
Videographer at Laurier Athletics
March 1, 2016 - October 16, 2025
Produced original video content in collaboration with the athletics department, coaches, and athletes to enhance the program’s digital presence. Filmed and edited highlight reels that supported players in advancing their athletic careers. Captured interviews and crafted storytelling pieces showcasing athlete development and team culture. Collaborated with teams to translate creative concepts into visually engaging content across social and promotional platforms.
Director of Photography & Video Editor at Freeman Visual Productions
April 1, 2017 - November 18, 2025
Produced and directed branded content for Nike, Lululemon, Mazda, University of Toronto, RVNG, CAMH, and the CFL, delivering visually compelling campaigns and short films. Led creative direction, scripting, and storyboard development to align with brand tone and objectives. Managed end-to-end production, from pre-production planning to final edit and color grade. Captured authentic moments across commercial, event, and documentary-style shoots. Delivered fast-turnaround content for social campaigns, helping clients increase audience engagement and visual consistency. Supervised lighting, camera setup, and shot composition to achieve cinematic aesthetics.
Video Assistant / Editor at Canadian Football League
May 1, 2017 - May 1, 2017
Edited game highlights, interviews, and promotional videos for social and digital platforms. Coordinated production logistics and operated cameras during live games and studio shoots. Contributed to the Grey Cup Championship broadcast, demonstrating strong teamwork under pressure.
Video Assistant / Editor at Toronto Argonauts Football Club
July 1, 2016 - July 1, 2016
Shot and edited player interviews, training recaps, and social content for the Argonauts’ media team. Created graphics and short-form video content for social channels, boosting engagement during the season.
Videographer at Laurier Athletics
March 1, 2016 - March 1, 2016
Produced original video content in collaboration with the athletics department, coaches, and athletes to enhance the program’s digital presence. Filmed and edited highlight reels that supported players in advancing their athletic careers. Captured interviews and crafted storytelling pieces showcasing athlete development and team culture. Collaborated with teams to translate creative concepts into visually engaging content across social and promotional platforms.

Education

Bachelor of Arts at Wilfrid Laurier University
January 11, 2030 - January 1, 2016
Bachelor of Arts at Wilfrid Laurier University
January 11, 2030 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education, Transportation & Logistics, Professional Services, Healthcare

Skills

Experience Level