Graphic Designer with over four years of experience at Studio Rotella, specializing in visual communication, brand identity and editorial design across print and digital media. I develop coordinated image systems, catalogues, brochures, exhibition graphics and web layouts, creating consistent visual languages for architecture, hospitality, product and community-oriented projects. Alongside my practice, I teach the course Generative AI for Architecture & Design at Sole24ORE Formazione and have previously collaborated with Politecnico di Milano and NABA as a teaching assistant, supporting Design Thinking education and innovative design projects. My approach combines research, experimentation and design to deliver human-centered visual solutions, integrating emerging technologies such as generative AI, NFT and augmented reality when they add value to communication, web design and service design.

Francesca

Graphic Designer with over four years of experience at Studio Rotella, specializing in visual communication, brand identity and editorial design across print and digital media. I develop coordinated image systems, catalogues, brochures, exhibition graphics and web layouts, creating consistent visual languages for architecture, hospitality, product and community-oriented projects. Alongside my practice, I teach the course Generative AI for Architecture & Design at Sole24ORE Formazione and have previously collaborated with Politecnico di Milano and NABA as a teaching assistant, supporting Design Thinking education and innovative design projects. My approach combines research, experimentation and design to deliver human-centered visual solutions, integrating emerging technologies such as generative AI, NFT and augmented reality when they add value to communication, web design and service design.

Available to hire

Graphic Designer with over four years of experience at Studio Rotella, specializing in visual communication, brand identity and editorial design across print and digital media. I develop coordinated image systems, catalogues, brochures, exhibition graphics and web layouts, creating consistent visual languages for architecture, hospitality, product and community-oriented projects.

Alongside my practice, I teach the course Generative AI for Architecture & Design at Sole24ORE Formazione and have previously collaborated with Politecnico di Milano and NABA as a teaching assistant, supporting Design Thinking education and innovative design projects. My approach combines research, experimentation and design to deliver human-centered visual solutions, integrating emerging technologies such as generative AI, NFT and augmented reality when they add value to communication, web design and service design.

See more

Language

Italian
Fluent
English
Advanced

Work Experience

Graphic & Service Designer at Studio Rotella, Milan
October 1, 2021 - Present
Active collaboration with the Studio as Graphic & Service Designer, focused on visual communication and brand identity across architecture, hospitality, and product design. I develop coordinated image systems, editorial layouts, and communication materials from concept to final artwork, including catalogues, brochures, and digital assets for exhibitions and campaigns. I design interfaces in Figma and create websites on Wix Studio, ensuring consistency across digital and print media. My work also explores the integration of AI, AR, and NFT certifications to enhance design innovation and visual experiences.
Course Leader & Faculty Member | GENERATIVE AI DESIGNER at Sole 24 ORE Formazione, Milan
January 1, 2025 - Present
Responsible for designing the course structure and lectures focused on the intersection of generative AI and contemporary design practices. Led a multidisciplinary educational experience tailored for architects and designers, exploring AI tools and methodologies for innovation in product, and digital design.
Graphic Designer at Kwely, Dakar
January 1, 2021 - December 31, 2025
Conceived and developed graphic assets for African brands, managing the entire brand identity from visual identity and brand guidelines through patterns, packaging and visual communication materials.
Subject Matter Expert | Graphic & Service Design at Politecnico di Milano, Design Department
January 1, 2022 - December 31, 2023
Project mentoring in collaboration with the course professor, introducing Design Thinking and tools such as Customer Journey Map, Business Model Canvas and Value Proposition Canvas to shape effective UX/UI experiences and business models. Explored advanced topics including machine learning, IoT, artificial intelligence, NFT certification, data-driven design and Design Systems within students’ projects.
Subject Matter Expert | SERVICE DESIGN at NABA - New Academy of Fine Arts
January 1, 2021 - December 31, 2022
Supporting the professor in the development of teaching materials and the management of lessons. Supporting students in the development of projects in the Brand Experience Design course, evaluating the projects and contributing to practical and theoretical teaching activities.

Education

Master's Degree - Product & Service Design at NABA - Milan
January 1, 2019 - December 31, 2021
Bachelor Degree - Industrial and Environmental Design at UNICAM
January 1, 2019 - December 31, 2021

Qualifications

Naba Design Award 2022
January 1, 2022 - March 24, 2026
MM Award 2021
January 1, 2021 - March 24, 2026
Design & Territori 2018
January 1, 2018 - March 24, 2026
Manhattan Cocktail Set - Guzzini 2018
January 1, 2018 - March 24, 2026
MM COMPANYREA - luce sonora 2021
January 1, 2021 - March 24, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Travel & Hospitality, Software & Internet, Other