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Creative director, brand builder, and problem solver with 25+ years turning ideas into brands, businesses, and things people actually want. I've spent most of my career working with founders, startups, and small businesses, which means I'm comfortable wearing whatever hat the problem requires. Brand strategy, creative direction, design, marketing, business development, operations—if it needs figuring out, I'm usually willing to figure it out. I work best with smart, direct people who value autonomy, trust, and getting things done. I'm particularly interested in seed and Series A companies where I can help shape the brand while the business is taking shape. I'm equally comfortable leading creative, working as the only creative, or getting my hands dirty doing the work myself. Currently exploring AI, prompt engineering, and vibe coding as extensions of the creative toolkit.…Creative director, brand builder, and problem solver with 25+ years turning ideas into brands, businesses, and things people actually want. I've spent most of my career working with founders, startups, and small businesses, which means I'm comfortable wearing whatever hat the problem requires. Brand strategy, creative direction, design, marketing, business development, operations—if it needs figuring out, I'm usually willing to figure it out. I work best with smart, direct people who value autonomy, trust, and getting things done. I'm particularly interested in seed and Series A companies where I can help shape the brand while the business is taking shape. I'm equally comfortable leading creative, working as the only creative, or getting my hands dirty doing the work myself. Currently exploring AI, prompt engineering, and vibe coding as extensions of the creative toolkit.

Lane Lee

Creative Director, Brand Strategist, Marketing Consultant, +6

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Creative director, brand builder, and problem solver with 25+ years turning ideas into brands, businesses, and things people actually want. I've spent most of my career working with founders, startups, and small businesses, which means I'm comfortable wearing whatever hat the problem requires. Brand strategy, creative direction, design, marketing, business development, operations—if it needs figuring out, I'm usually willing to figure it out. I work best with smart, direct people who value autonomy, trust, and getting things done. I'm particularly interested in seed and Series A companies where I can help shape the brand while the business is taking shape. I'm equally comfortable leading creative, working as the only creative, or getting my hands dirty doing the work myself. Currently exploring AI, prompt engineering, and vibe coding as extensions of the creative toolkit.…Creative director, brand builder, and problem solver with 25+ years turning ideas into brands, businesses, and things people actually want. I've spent most of my career working with founders, startups, and small businesses, which means I'm comfortable wearing whatever hat the problem requires. Brand strategy, creative direction, design, marketing, business development, operations—if it needs figuring out, I'm usually willing to figure it out. I work best with smart, direct people who value autonomy, trust, and getting things done. I'm particularly interested in seed and Series A companies where I can help shape the brand while the business is taking shape. I'm equally comfortable leading creative, working as the only creative, or getting my hands dirty doing the work myself. Currently exploring AI, prompt engineering, and vibe coding as extensions of the creative toolkit.

Available to hire

Creative director, brand builder, and problem solver with 25+ years turning ideas into brands, businesses, and things people actually want. I’ve spent most of my career working with founders, startups, and small businesses, which means I’m comfortable wearing whatever hat the problem requires. Brand strategy, creative direction, design, marketing, business development, operations—if it needs figuring out, I’m usually willing to figure it out.

I work best with smart, direct people who value autonomy, trust, and getting things done. I’m particularly interested in seed and Series A companies where I can help shape the brand while the business is taking shape.

I’m equally comfortable leading creative, working as the only creative, or getting my hands dirty doing the work myself. Currently exploring AI, prompt engineering, and vibe coding as extensions of the creative toolkit.

Skills

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Intermediate

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Language

Work Experience

Creative Director at LEGENDS DISTILLERY

January 1, 2023 - January 1, 2025

Directed brand strategy, creative direction, marketing production, digital marketing, product marketing, and sales support for a regional spirits producer. Led rebranding of 7 SKUs, developed and launched a new tequila product, and created a messaging framework used across packaging, website content, advertising, sales materials, and distributor communications. Established the first e-commerce platform (100% increase in online sales) and supported expanded statewide retail distribution (125 to 200+ accounts). Planned, wrote, and designed a new website and produced integrated consumer, retail, event, and trade materials. Supported distributor partners with sales presentations and product education; managed production and packaging vendor relationships; collaborated directly with ownership/board on priorities, objectives, and budgeting.

Chief Creative Officer | Co- Founder at KANA EXTRACTS

January 1, 2018 - January 1, 2022

Led brand strategy, creative direction, marketing production, packaging, procurement, and business operations during company launch and growth. Developed and managed the brand identity, positioning, packaging system, retail merchandising, website content, product photography, advertising, and marketing collateral. Built operational infrastructure including purchasing procedures, inventory controls, vendor agreements, SOPs, production documentation, and reporting systems. Managed suppliers/manufacturing relationships across the US and Asia. Supported growth to $1.6M+ revenue within 24 months and positioned the company as a top-selling brand in Puerto Rico. Reduced vendor costs by 65% through pricing and procurement negotiations while coordinating production schedules and delivering social, retail, and brand content.

Founder | Creative Director at PI2PRO / UMBRELLO CREATIVE

January 1, 2011 - Present

Provided creative direction, brand strategy, marketing, production, and operational consulting services across multiple industries. Developed brand identity systems, brand guidelines, campaigns, packaging, advertising assets, websites, and sales collateral for 40+ clients. Delivered 50+ projects annually while managing schedules, budgets, and client requirements. Produced proposals/contracts and scopes of work with production specifications. Managed projects with budgets ranging from $50K to $250K and coordinated print and production partners including photographers and fabricators. Built workflow documentation and operational processes for consistency and faster turnaround; oversaw budgeting, purchasing, invoicing, vendor management, and client communications.

Creative Director | Operations Manager at REVELATION OUTDOOR

January 1, 2003 - January 1, 2011

Directed creative development and production operations for outdoor advertising campaigns serving regional and national clients. Created creative concepts, layouts, graphics, and production-ready artwork for 780+ clients, delivering 1,500+ advertising assets across billboards, transit, signage, and digital outdoor media. Managed creative production schedules, installation coordination, quality control, prepress requirements, and vendor relationships. Reduced production turnaround times by 50% through workflow improvements and vendor coordination, and supervised deployment schedules for multi-location digital networks. Coordinated execution across clients, printers, installers, media operators, and production vendors; developed sign templates/specs for Georgia DOT 511 Sponsorship Program and supported statewide deployment of 500+ sponsored signs while meeting government typography and placement requirements.